Publicis Healthcare Communications Group (PHCG) held a VIP Reception, hosted by its CEO Nick Colucci, on Sunday, June 15 in Cannes, France. The reception marked the end of the inaugural Cannes Lions Health festival and the beginning of the Cannes Lions festival of creativity, the world’s biggest celebration of creativity in communications. Cannes Lions Festivals, with a rich, 60-year history of celebrating the best creativity in advertising and marketing, created a separate festival to gather the industry around a discussion of the unique creative challenges in health and wellness.
Colucci toasted reception attendees by recognizing the unique needs of marketing in the health and wellness space: “Some will say our heavy regulation kills creativity. But I think fear kills creativity. Regulation can actually fuel our industry to be more creative, not less,” he said. “With that context in mind, I believe that creativity matters as much, if not more, in health than in any other industry.”
Industry leaders, brand managers and top creatives all attended the reception, which gave them an opportunity to liaise with representatives from the world’s leading health and wellness brands including Novartis, Nestlé Health Science, Unilever, Abbott and DrinkWise.