Innovative Branding Strategies

Marketers are always looking for new ways to increase brand engagement with their target ...

The Online Reputations of Cialis and Abilify

Our series on the online reputations of the top 10 DTC-spending brands in Q1 ...

Eight Key Takeaways on Virtual Sale Calls


With opportunities for face-to-face contact with doctors decreasing and some institutions banning medical sales ...

Putting the Smart Back in Smartphone

Once, a smartphone was enough to wow consumers. Now the market is flooded with ...

Movers and Shakers

  Roche Chairman to Step Down   Humer served as CEO at Roche between ...

Sales Rep Case Rules the Discussion at DIA Conference

A court ruling that dealt with prescription drug promotion was a topic of discussion ...

Social Pharma 2013—What Makes This Year Different?

By projecting the current trends in social media we can make six predications about ...

Publisher’s Message: Staying Relevant and Contemporary

What happens when old approaches to pharma marketing are not getting the desired outcomes? ...

Overcoming The Forgetfulness Problem

If you have to put all of your adherence eggs in one basket, then ...

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