Innovative Branding Strategies
Marketers are always looking for new ways to increase brand engagement with their target ...
Google Glass: A New View on Marketing?
Start a conversation about Google Glass in a room filled with people and you ...
The Online Reputations of Cialis and Abilify
Our series on the online reputations of the top 10 DTC-spending brands in Q1 ...
Eight Key Takeaways on Virtual Sale Calls
With opportunities for face-to-face contact with doctors decreasing and some institutions banning medical sales ...
The CLM Conundrum: Three Pillars of Success
Not long ago Capgemini Consulting met with a pharma executive who explained that his ...
Raptor or Pigeon: Which Workplace Mentality Leads to the Most Success?
In the workplace there are raptors (the takers who do whatever they can to ...
Putting the Smart Back in Smartphone
Once, a smartphone was enough to wow consumers. Now the market is flooded with ...
Sales Rep Case Rules the Discussion at DIA Conference
A court ruling that dealt with prescription drug promotion was a topic of discussion ...
Social Pharma 2013—What Makes This Year Different?
By projecting the current trends in social media we can make six predications about ...
Publisher’s Message: Staying Relevant and Contemporary
What happens when old approaches to pharma marketing are not getting the desired outcomes? ...
Overcoming The Forgetfulness Problem
If you have to put all of your adherence eggs in one basket, then ...
My Other Life: PM360 spoke to David Friedman, Senior Director, Digital Strategy and Design, Savient Pharmaceuticals about his passion for wildlife art.
PM360: Tell us about how you became involved in wildlife art and what inspires ...
