• Why Don’t Big Pharma Brands Win Creative Awards?

    by on March 24th, 2016

    It’s the Elephant in the Boardroom. There are more creative award shows than ever before. Creative standards in pharma advertising have, by general consent, never been higher. But the awards are not going to the brands that attract the big advertising budgets. If you think this is an unfounded assertion, take a look at the […]

  • Are You Not Entertained?

    by on March 24th, 2016

    Yes, the headline of this article is a quote from the movie Gladiator. And no, marketing doesn’t exactly have the same stakes as battling to the death. But marketers are in a battle for eyeballs. Not only are they battling other brands, but literally anything else that can capture their audience’s attention. So today’s marketers […]

  • Healthcare Marketing is Changing—Learn How to Keep Up

    Think Tank by on March 24th, 2016

    Predicting the future of healthcare marketing is not an easy thing to do. It is a constantly moving target that is near impossible to hit, especially when you have to factor in the evolution of two different industries: Healthcare and marketing. Because just as the healthcare industry is undergoing reform, marketing must naturally transform to […]

  • PM360 Presents The 2016 Greatest Creators

    Showcase by on March 24th, 2016

    PM360’s annual showcase of some of the best creative work from agencies serving the life science industry from the past year. Here are our 20 selections of the best submissions we received this year. Each agency explains the creative process behind their campaign and lists the people responsible for working on it. Artcraft Health Biosector […]

  • Data: From Killjoy to Creative Elixir

    Here’s a surefire way to crush the creative spirit? Say things like, “That’s a great idea, let’s test it.” Or, worse, “Let’s throw that adlob (ad like object) into testing and see what people think.” Data was the wet blanket on creative bravery. Safe wins, brave ideas get trashed. So you wonder why talk of […]

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