Natalie Yeadon Natalie Yeadon

Natalie Yeadon is the Co-Founder and Managing Director for Impetus Digital. Her company specializes in virtual advisory boards and working committees and enrolls physicians, allied healthcare providers, payers, and patients in a series of online touchpoint activities over a course of time through their online platform. They help to solicit feedback on clinical trial development and endpoints, clinical data implications, launch planning, health economic and market access strategies, patient support programs as well as gain insights on how to navigate through complex value frameworks and their varying protocols.

Pharmacovigilance and Pharmacogenomics Following the EU General Data Protection Regulation (GDPR)

While similar in many ways, pharmacogenomics and pharmacogenetics are two distinct concepts. Specifically, they ...

Who Needs to Care about Value Frameworks?

Public scrutiny on healthcare costs, particularly drug costs, has been mounting over the past ...