Natalie Yeadon Natalie Yeadon

Natalie Yeadon is the Co-Owner and Managing Director for Impetus Digital. Her company specializes in virtual advisory boards and working committees and enrolls physicians, allied healthcare providers, payers, and patients in a series of online touchpoint activities over a course of time through their online platform. Natalie brings more than 18 years’ experience from working in a variety of pharmaceutical sales, marketing, and early brand commercialization management roles in Canada and the U.S., in several different therapeutic areas.

Getting the Best from Social

In the 2010s, social media’s role in pharma, healthcare, and our day-to-day lives expanded ...

Pharmacovigilance and Pharmacogenomics Following the EU General Data Protection Regulation (GDPR)

While similar in many ways, pharmacogenomics and pharmacogenetics are two distinct concepts. Specifically, they ...

Who Needs to Care about Value Frameworks?

Public scrutiny on healthcare costs, particularly drug costs, has been mounting over the past ...