The PM360 Trailblazer Awards 2023 Finalists

The finalists are in for PM360’s 15th annual Trailblazer Awards. Established in 2009, the Trailblazer Awards recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences.

The awards honor achievements in eight overall categories, including Companies of the Year, CEOs of the Year, Products of the Year, Marketer of the Year, Marketing Team of the Year, Lifetime Achievement, Brand Champions, and Initiatives. In total, PM360 is announcing 147 finalists as well as already having named the Lifetime Achievement Recipient and 22 Brand Champion winners.

All of the award finalists and winners are judged and selected by the PM360 Editorial Advisory Board, comprising some of the most forward-thinking leaders in their respective fields. To reach the finalist phase, Companies must show achievement in various areas including innovation, talent development, and social responsibility. Meanwhile, Brand Champions, Marketers, and Marketing Teams are judged on their skill, dedication, impact, and effectiveness of their work. The Initiative entries are evaluated on the innovation, quality, and effectiveness of the work. Products of the Year (including Brand of the Year, Most Innovative New Product, Product Launch of the Year, and Relaunch/Revitalization of the Year) are judged based on their innovation in treating patients, the uniqueness of the branding strategy, and their ultimate and contribution to the overall healthcare system. Finally, the CEOs of the Year were selected based on their ability to thrive in all aspects of leadership from establishing a company culture where individuals feel safe, respected, valued, and motivated to displaying a unique vision for their company that resulted in exceptional success to earning respect from industry colleagues due to their morals, reputation, and character.

The winners will be announced and honored during a gala celebration at Gotham Hall in New York City on Tuesday, October 3 from 6 pm to 12 am. Tickets for the Trailblazer Awards Gala can be purchased by visiting https://cvent.me/okbY98. Profiles of all of the winners will be included in PM360’s November issue.

LIFETIME ACHIEVEMENT AWARD RECIPIENT

COMPANIES OF THE YEAR

PHARMACEUTICAL/BIOTECH

MEDICAL DEVICE/DIAGNOSTICS

SPECIALTY PHARMA/BIOTECH

ADVERTISING AGENCY

SUPPLIER/VENDOR

CEOs OF THE YEAR

LIFE SCIENCES MANUFACTURER CEO

ADVERTISING AGENCY OR SUPPLIER/VENDOR CEO

MARKETER OF THE YEAR

MARKETING TEAM OF THE YEAR

PRODUCTS OF THE YEAR

BRAND OF THE YEAR

MOST INNOVATIVE NEW PRODUCT

PRODUCT LAUNCH OF THE YEAR

RELAUNCH/REVITALIZATION OF THE YEAR

BRAND CHAMPION AWARD WINNERS

INITIATIVE FINALISTS

APP/DIGITAL SOLUTION OR SUITE

ARTIFICIAL INTELLIGENCE/DATA ANALYTICS INITIATIVE

CONSUMER WEBSITE/ONLINE INITIATIVE

DIRECT-TO-CONSUMER CAMPAIGN

DIRECT-TO-PATIENT CAMPAIGN

HCP EDUCATION

INTERACTIVE/IMMERSIVE MARKETING PROGRAM

PATIENT/CONSUMER EDUCATION

PERSISTENCE/ADHERENCE PROGRAM

PODCASTS

POINT OF CARE

PROFESSIONAL CAMPAIGN

PROFESSIONAL WEBSITE/ONLINE INITIATIVE

SALES AID

SELF-PROMOTION/CORPORATE CAMPAIGN

SOCIAL MEDIA CAMPAIGN

UNBRANDED CAMPAIGN

VIDEO/TV CAMPAIGN

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