The finalists are in for PM360’s 12th annual Trailblazer Awards. Established in 2009, the Trailblazer Awards are given to outstanding companies, marketers, marketing teams, brand managers, and initiatives representing the best the industry has to offer.

The Trailblazer Awards honor achievements in nine overall categories, including Companies of the Year, Marketer of the Year, Marketing Team of the Year, Lifetime Achievement, Vanguard Award, Imagination Award, Brand Champions, Initiatives, and Best Natural Product Brand, which was added to this year’s awards to recognize the best natural product to hit the market as an alternative to pharmaceuticals. In total, PM360 is announcing 123 finalists across six of those categories, as well as already having named 20 winners across the remaining three.

All of the award finalists and winners are judged and selected by the PM360 Editorial Advisory Board,  comprising some of the most forward-thinking leaders in their respective fields. To reach the finalist phase, Companies must show achievement in innovation, talent development, and social responsibility. Brand Champions, Marketers, and Marketing Teams are judged on their skill, dedication, impact, and effectiveness of their work. The Initiative entries are evaluated on the innovation, quality, and effectiveness of the work. The Vanguard Award is given to an industry pioneer who developed a new service, strategy, product, or technology that greatly impacted the industry. The Imagination Award goes to an industry leader who had the courage to stand apart from the conventional industry norms by imagining and then realizing a radical idea requiring others in the industry to evolve or be left behind. Finally, the Lifetime Achievement Award is given to an industry veteran whose career work has left a lasting impact on the industry.

The winners will be announced and honored during a virtual celebration on Thursday, October 1, 2020 at 6 pm EST. Tickets for the virtual Trailblazer Awards Event can be purchased by visiting www.pm360online.com/trailblazer-info.

The Finalists Are:

LIFETIME ACHIEVEMENT AWARD RECIPIENT
Gil Bashe, Managing Partner, Global Health, FINN Partners

BEST NATURAL PRODUCT BRAND
Aspen Green (Aspen Green, Elevate Healthcare)

IMAGINATION AWARD
Rachel Berman, RD, General Manager & VP, Verywell
Kunsan Kim, Senior Vice President, Brand Strategy, PRECISIONeffect
Chris Nowinski, PhD, Co-Founder, CEO, Concussion Legacy Foundation

MARKETER OF THE YEAR
Dan Donovan, Vice President, Creative + Digital, PRECISIONscientia
Matt Gibson, Product Director, Dry Eye, Sight Sciences
Claire Loran, Senior Manager, MCM/SFMC, Otsuka America Pharmaceutical, Inc.
Rob Stephen, VP, Marketing, Verywell
Karen Sullivan, Associate Director, U.S. Hematology Marketing, Takeda Pharmaceutical Company Limited

MARKETING TEAM OF THE YEAR
AcrySof® IQ PanOptix® U.S. Brand and Patient Engagement Team, Alcon
ADAKVEO Commercial Team, Novartis, Agency Partner: Havas Health & You
LIBTAYO (cemiplimab-rwlc) Patient Marketing Team, Regeneron and Sanofi Genzyme, Agency Partner: Snow Companies
Takeda Factor VIII Marketing Team, Takeda, Agency Partners: TBWA\WorldHealth and Intouch Solutions
Zicam® Marketing Team, Matrixx Initiatives Inc., Agency Partners: Horizon Media, Inc. and Edge PR

VANGUARD AWARD
Dimitri Grigoriadis, PhD, Chief Research Officer, Neurocrine Biosciences, Inc.
Chris Paquette, Founder & CEO, DeepIntent
Robert Parisi, General Manager & SVP, Verywell

COMPANY OF THE YEAR: PHARMACEUTICAL/BIOTECH
BridgeBio
Bristol Myers Squibb
Pfizer
Regeneron
Sunovion

COMPANY OF THE YEAR: MEDICAL DEVICE/DIAGNOSTICS
Cerapedics
LabCorp
Medtronic
Premier Dental Products
Sight Sciences

COMPANY OF THE YEAR: SPECIALTY PHARMA/BIOTECH
Amarin
Eyevance Pharmaceuticals
Greenwich Biosciences
Radius Health
United Therapeutics

COMPANY OF THE YEAR: ADVERTISING AGENCY
Calcium
Dudnyk, A Member of Fishawack Health
Intouch Group
Klick Health
Viseven Europe OÜ

COMPANY OF THE YEAR: SUPPLIER/VENDOR
ConnectiveRx
Health Monitor Network
Mesmerize
Sharecare
The Inception Company

BRAND CHAMPION AWARD WINNERS

Autoimmune: Alex Vandevere, Associate Director, U.S. Immunology Marketing, Bristol Myers Squibb
Cardiology: Jeremy Livingston, Product Director, Omni-channel & Digital Marketing, Johnson & Johnson
Central Nervous System: Ari Maizel, Associate Vice President, Psychiatry Marketing, AbbVie
Dermatology: Shannon Lia-Onay, Director, Patient Marketing, EUCRISA, Pfizer
Diabetes/Metabolic Disorders: Conrod Kelly, Executive Director, Policy/Gov’t Relations – Social Determinants, Merck
Diversity/Multicultural: Mike Edwards, Director, Consumer Marketing, Novartis Pharmaceuticals Corporation
Gastrointestinal: James R. Berger, Sr. Director, Gastroenterology, Takeda Pharmaceuticals USA
Hematology/Oncology: Eric Bachman, Director of Value & Access, Sanofi Genzyme
Infectious Disease: Kris Flynn, XOFLUZA Marketing Director, Genentech
Innovation: Donald Abramo, Senior Director of Marketing, Pharming Healthcare, Inc.
Managed Markets: Bharat Lakshminarayanan, Senior Director, HIV Payer Strategy & Marketing, Gilead Sciences, Inc.
Medical Device/Diagnostics: Alexandra Tudoran, Associate Director, Restylane Franchise, Galderma
Men’s Health: Tom Zipp, Director of Marketing, XYOSTED & OTREXUP, Antares Pharma
Ophthalmology/Optometry: Matt Gibson, Product Director, Dry Eye, Sight Sciences
Pain/Inflammation: Nick Ferrara, Executive Director of Orthopedics, Endo Pharmaceuticals
Rare Diseases: Matthew Rossen, Vice President of Marketing, BridgeBio Pharma
Respiratory: Alejandro Arciniegas, Director, Remodulin Marketing, United Therapeutics Corporation
Women’s Health: Betsey Davis, Senior Director, U.S. Marketing, Clovis Oncology

INITIATIVE FINALISTS

APP/DIGITAL SOLUTION OR SUITE
Ella the Jellyfish (Eisai, Patients & Purpose)
eWizard platform for omnichannel content authoring and management (Viseven)
The myForte App (Galderma, Schaefer Advertising Co.)

CONSUMER WEBSITE/ONLINE INITIATIVE
Atopic Dermatitis Web Experience (Sanofi Genzyme, Regeneron Pharmaceuticals, MicroMass Communications, Inc.)
“DU MORE” Digital Campaign Execution (Sanofi Genzyme, Regeneron, Intouch Group)
KRYSTEXXA.com (Horizon Therapeutics, Epsilon)
PPD Signs (Sage Pharmaceuticals, Concentric Health Experience)
“Tackle Can Wait” (Concussion Legacy Foundation, Fingerpaint)

DATA/ANALYTICS INITIATIVE
HCP Direct Match and HCP365 (PulsePoint)
Ocrevus TV Campaign Measurement/Optimization (Genentech, Crossix, CMI Media, Wavemaker)
Tresiba® Localized Landing Page (Novo Nordisk Inc., closerlook, inc.)

DIRECT-TO-CONSUMER CAMPAIGN
BOTOX: You Got This (Allergan, AbelsonTaylor)
Brilinta (AstraZeneca, Patients & Purpose)
“Each. Day. Matters.” (Sage Pharmaceuticals, Concentric Health Experience)
Restylane Ready (Galderma, Intouch Group)
“Shelved” (Caring for Friends, Dudnyk)

DIRECT-TO-PATIENT CAMPAIGN
AcrySof® IQ PanOptix® Trifocal Lens U.S. Consumer Launch Campaign (Alcon, 2e)
Balcoltra® Digital Patient Campaign (Avion, 2e)
“Imagine What You’ll See” (Alimera Sciences, PRECISIONeffect)
“Take on Acne” (Sun Pharma, Fingerpaint)
Yescarta: Hold On To Hope Campaign (Kite, A Gilead Company, AbelsonTaylor)

HCP EDUCATION
Binge eating disorder through a patient’s eyes (Sunovion Pharmaceuticals Inc, Hybrid Healthcare Communications, Dudnyk)
Cannabinoid Clinical Website (Greenwich Biosciences, 21GRAMS)
Cardiovascular AR Integration, featuring volumetric video (Boehringer Ingelheim, Confideo Labs, Natrel, Area 23)
LiBRA 2019: Looking beyond the joint in rheumatoid arthritis (RA): Is there a missing link in RA management? (Sanofi-Regeneron, Lucid Group)

INTERACTIVE MARKETING PROGRAM
Binge eating disorder through a patient’s eyes (Sunovion Pharmaceuticals Inc, Hybrid Healthcare Communications, Dudnyk)
Cardiovascular AR Integration, featuring volumetric video (Boehringer Ingelheim, Confideo Labs, Natrel, Area 23)
ENBREL: Our Lab is Everywhere Campaign (Amgen, AbelsonTaylor)
Inflammatory Realms: An Unbranded Education Initiative in Severe Asthma (American College of CHEST Physicians, Hybrid Healthcare Communications)
Xiidra® Immersive HCP Experience (Novartis, 2e, Jack Morton Worldwide)

PATIENT/CONSUMER EDUCATION
Cancer Advocacy & Patient Education (CAPE) (Takeda Oncology, AONN+, Strategix: a division of The Lynx Group)
HELLO Unbranded Education for the Bleeding Disorders Community (Takeda, Health & Wellness Partners (HWP), Snow Companies)
MyMSTeam Family Planning Resource Center (EMD Serono, MyHealthTeams)
NAYZILAM Product Launch (UCB, Klick Health)
Rubraca Ovarian Patient Support Kit (Clovis Oncology, CultHealth)

PERSISTENCE/ADHERENCE PROGRAM
Atopic Dermatitis Web Experience (Sanofi Genzyme, Regeneron Pharmaceuticals, MicroMass Communications, Inc.)
Copay ePA (ConnectiveRx)
Next Gen Digital Companion (Medisafe)
The myForte App (Galderma, Schaefer Advertising Co.)

POINT OF CARE
Copay ePA (ConnectiveRx)
“Fast Forward to Results with Zomig Nasal Spray” (Amneal Pharmaceuticals, InStep Health, RevHealth)
PatientPoint® COVID-19 Response (PatientPoint)
“Reach For The Heart” (Edwards Lifesciences, Fishawack Health)

PRODUCT/SERVICE LAUNCH
CEQUA “Change the Outlook” (Sun Ophthalmics, Dudnyk)
“Each. Day. Matters.” (Sage Pharmaceuticals, Concentric Health Experience)
Jornay PM: Rising Star Campaign (Ironshore Pharmaceuticals, AbelsonTaylor)
WAKIX Product Launch (Harmony Biosciences, Synchrony Healthcare Communications)
“Widen Their World” (Alexion Pharmaceuticals, Concentric Health Experience)

PROFESSIONAL CAMPAIGN
“Help Settle The Storm” (Recordati Rare Diseases, Elevate Healthcare)
Ozempic® Clinical Trial Video Series (Novo Nordisk Inc., closerlook, inc.)
“Quick Over the Long Run” (Nektar, Calcium)
“Unravel” (Alnylam, Dudnyk)
“What Bit Him?” (BTG Specialty Pharmaceuticals, a division of Boston Scientific, Fingerpaint)

PROFESSIONAL WEBSITE/ONLINE INITIATIVE
Biotech Brand Launch (EQRx, imre Health)
“Each. Day. Matters.” HCP Website (Sage Pharmaceuticals, Concentric Health Experience)
Lexi, the EPIDIOLEX Virtual Assistant (Greenwich Biosciences, The Bloc)
“Unleash the Speed” (Alexza Pharmaceuticals, Elevate Healthcare)

SALES AID
Cardiovascular AR Integration, featuring volumetric video (Boehringer Ingelheim, Confideo Labs, Natrel, Area 23)
CEQUA “Change the Outlook” (Sun Ophthalmics, Dudnyk)
“Deliver More” (Grifols, Elevate Healthcare)
Future State Interactive Visual Aid (iVA) (Bristol Myers Squibb, Heartbeat, Tag)
Novo Assistant Interactive Training Tool (Novo Nordisk, Concentric Health Experience)

SELF-PROMOTION
“Calcium on the MOOve: The Cows ‘Nourishment’ Campaign” (Calcium)
Intouch (re)GROUP (Intouch Group)
“The Unifying Effect” (Dudnyk)

SOCIAL MEDIA CAMPAIGN
“Birth control is #NotAwkward: Let’s Talk About It” (Medicines360, JPA Health)
Building the KYMRIAH community: A comprehensive and authentic social media series (Novartis, DDB Health, Link9)
Nad & Tad (Testicular Cancer Foundation, Patients & Purpose)
Ninlaro Facebook Campaign (Takeda, Klick Health)
TRIKAFTA Launch (Vertex, Klick Health)

UNBRANDED CAMPAIGN
“Immuniverse” (Nektar, Calcium)
It’s Time to #OvaryAct (GSK, Intouch Group)
“Love Your Colon” (Genentech, Calcium)
“Reach For The Heart” (Edwards Lifesciences, Fishawack Health)
“Tackle Can Wait” (Concussion Legacy Foundation, Fingerpaint)

VIDEO/TV CAMPAIGN
Caring for Friends Outreach Video (Caring for Friends, Dudnyk)
“It Happened Here” (Kaléo, PRECISIONeffect)
“Make Every Day a Full Day” (Sunovion, Concentric Health Experience)
“Reach For The Heart” (Edwards Lifesciences, Fishawack Health)
“Tackle Can Wait” (Concussion Legacy Foundation, Fingerpaint)

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