The 2018 PM360 Trailblazer Awards Winners

PM360 is proud to announce the winners of its 10th annual Trailblazer Awards. Established in 2009, the Trailblazer Awards are given to outstanding companies, marketers, marketing teams, brand managers, and initiatives representing the best the industry has to offer. The award finalists and winners are selected by the PM360 Editorial Advisory Board, which is comprised of some of the most forward-thinking leaders in their respective fields.

The winners were honored at a gala banquet at Gotham Hall in Manhattan in front of a sold out crowd. Emmy-award winning actress, comedian, and writer Judy Gold served as the emcee of the event for the fourth consecutive year.

As always, the awards honor work from over the past year based on different criteria for each major category including Company of Year (innovation, talent development, and social responsibility), Brand Champions (innovation, leadership, communication, analytical, and organizational skills), and Initiatives (content, format, success in reaching targeted audience, and overall quality). Additionally, the Marketer of the Year award singles out the individual who best exemplifies the most insightful, forward-thinking, and transformative marketing ideas, and actions in the industry, while the Marketing Team award recognizes the group who best met those qualifications.

New this year, PM360 established the Vanguard Award to recognize an industry pioneer who developed a new service, strategy, product, or technology that greatly impacted the industry. This award was given to MediSolutions Chairman Joshua Lapsker, who invented the concept of advertising inside the prescription pad 35 years ago. Today, every third script written is on one of the company’s branded prescription pads.

PM360 honored another industry veteran, Sander Flaum, Principal of Flaum Navigators, with this year’s Lifetime Achievement Award Winner. Sander began his career in the industry at Lederle Laboratories, which merged into Wyeth and then Pfizer. He would go on to become Chairman and CEO of Euro RSCG Becker (now Havas Life) before launching Flaum Navigators in 2004, where he continues to encourage and coach his clients to embrace disruptive innovation in marketing, sales, and leadership. Sander has innovated such blockbuster drugs as Plavix, Flomax, Ativan, BuSpar, and Mobic and is known for several innovative strategies including creating the first persistency program, the first patient guarantee program, the first indigent patient program, and the first “War Games” program.

The full list of this year’s PM360 Trailblazer winners is:

 

PM360’s LIFETIME ACHIEVEMENT AWARD RECIPIENT

Sander Flaum, Principal, Flaum Navigators

 

PM360’s VANGUARD AWARD RECIPIENT

Joshua Lapsker, Chairman, MediSolutions

 

MARKETER OF THE YEAR

Kendra Fanara, Director of Marketing, Cross Platform and Patient Marketing, Johnson & Johnson

 

MARKETING TEAM OF THE YEAR

Patient Marketing & Digital Health Innovation (Novo Nordisk, Agency Partners: Verint Systems Inc., HyperPointe)

 

COMPANIES OF THE YEAR

PHARMACEUTICAL/BIOTECH: SILVER WINNER

Astellas Pharma US, Inc.

PHARMACEUTICAL/BIOTECH: GOLD WINNER

AbbVie

MEDICAL DEVICE/DIAGNOSTICS: SILVER WINNER

DePuy Synthes

MEDICAL DEVICE/DIAGNOSTICS: GOLD WINNER

Ortho Clinical Diagnostics

SPECIALTY PHARMA/BIOTECH: SILVER WINNER

Salix Pharmaceuticals

SPECIALTY PHARMA/BIOTECH: GOLD WINNER

LEO Pharma

ADVERTISING AGENCY: SILVER WINNER

Calcium

ADVERTISING AGENCY: GOLD WINNER

Snow Companies

SUPPLIER/VENDOR: SILVER WINNER

Skipta

SUPPLIER/VENDOR: GOLD WINNER

PatientPoint

 

BRAND CHAMPION AWARD WINNERS

Autoimmune: Helen Gray, Medical Director, EMD Serono Research and Development Institute, Inc.

Cardiology: Chuck Hrushka, Executive Director of Marketing, Kowa Pharmaceuticals America, Inc.

Central Nervous System: Edward Banfe, Associate Director, Neurology Marketing, Mallinckrodt Pharmaceuticals, Inc.

Dermatology: Sandy Sexton, Director, Consumer Marketing, Regeneron Healthcare Solutions

Diabetes/Metabolic Disorders: Stephanie Wenstrup, Marketing Director, Cardiovascular and Metabolics, AstraZeneca

Diversity/Multicultural: Betty Webb, Manager, Patient Marketing & Digital Health Innovation, Novo Nordisk

Gastrointestinal: Kevin Johnston, Director, Sales and Marketing Operations, Synergy Pharmaceuticals Inc.

Hematology/Oncology: Jessica Hayes, Director NET Marketing, Novartis

Infectious Disease: Robert Ashton, Senior Director – Marketing and Commercial Operations, Theravance Biopharma

Innovation: Natalie Mancuso, Associate Director, Marketing, Regeneron

Managed Markets: Larry Labagnara, Director, Managed Markets Marketing, Sunovion Pharmaceuticals

Medical Device/Diagnostics: Sarah Foster, Enterprise Website Global Marketing Director, Eli Lilly and Company

Men’s Health: Chris Horvath, Director of Marketing, Prostate Cancer, Bayer Pharmaceuticals

Ophthalmology/Optometry: Santos Torres, Jr., Director of Marketing, Bausch + Lomb

Pain/Inflammation: Matteo Trotta, Head of Marketing, Rheumatology PsA, Novartis Pharmaceuticals Corporation

Rare Diseases: Bonnie Ben-Shmuel, Director, Planning and Innovation, Pfizer Rare Disease

Respiratory: Denise Strauss, Former Vice President, Marketing, Sunovion Pharmaceuticals

Women’s Health: Tonya Conklin, Associate Director, Marketing, AbbVie

 

INITIATIVE WINNERS

APP/DIGITAL SOLUTION OR SUITE

MNG Health Media Hub (MNG Health)

CONSUMER WEBSITE/ONLINE INITIATIVE

COOLIEF Website www.mycoolief.com (Halyard Health, AbelsonTaylor)

DIRECT-TO-CONSUMER CAMPAIGN

“Silence Sucks” (Sage Therapeutics, Concentric Health Experience)

DIRECT-TO-PATIENT CAMPAIGN

Clear Path Campaign (AstraZeneca, Patients & Purpose)

HCP EDUCATION

TREMFYA Mixed-Media VR Episodes – LIVE IN MY SKIN (Janssen Pharmaceuticals, Confideo Labs, Xavier Creative House)

INTERACTIVE MARKETING PROGRAM

Ask Sophia Digital Assistant (Novo Nordisk, Verint Systems Inc., HyperPointe)

PATIENT/CONSUMER EDUCATION

ViiV Healthcare Go2Events (ViiV Healthcare, Snow Companies, Havas Tonic)

PERSISTENCE/ADHERENCE PROGRAM

Inspire+ App (Jazz Pharmaceuticals, Atlantis Healthcare, Pixel Light Digital Media)

POINT OF CARE

Mydayis Go Early Program (Shire, Intouch Solutions)

PRODUCT/SERVICE LAUNCH

ZILRETTA “Meet Your Match” (Flexion Therapeutics, Dudnyk)

PROFESSIONAL CAMPAIGN

HyperRAB (300 IU/mL) (Grifols, Elevate Healthcare)

PROFESSIONAL WEBSITE/ONLINE INITIATIVE

RELiZORB (Alcresta, W2O)

SALES AID

HER Interactive Sales Aid (AbbVie, Intouch Solutions)

SELF-PROMOTION

“Make It Matter” (Concentric Health Experience)

SOCIAL MEDIA CAMPAIGN

Fractured Truth Campaign (Radius, Patients & Purpose)

UNBRANDED CAMPAIGN

The Wrestler (Novartis Pharmaceuticals Corporation, Klick Health)

VIDEO/TV CAMPAIGN

Myrbetriq “Keep On Dancing” (Astellas Pharma US, Pathway, FCB Health, Katalyst and Golin)

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