With the holiday shopping season right around the corner several companies are releasing the newest versions of their bestselling products. If you can’t live without the latest upgrades, then this is the guide for you. We also include a way to upgrade the ads for your brands by giving them something a little extra to ensure that customers will remember them.
IPOD NANO: MAYBE SIZE DOES MATTER
Last year, Apple’s renovation of the nano included making it much smaller (in fact some people even started wearing it as a watch). This year, Apple went in the opposite direction and the new nano ($149) is actually nearly twice as big with a 2.5inch multitouch screen. However, this also happens to be the thinnest iPod ever made. Other new features include access to videos (most likely the driving force behind the larger screen), Bluetooth 4.0 and the ability to store photos for your viewing pleasure.
IPHONE: BIGGER YET SMALLER
Apple’s iPhone 5 ($199–$399) is the thinnest and lightest iPhone to date, but it also has the largest screen yet. The 4inch Retina display is taller but not wider—that way it’s still easy to do everything with one hand—and it has 18% more pixels for an 1136by640 resolution. This iPhone is also faster thanks to the new A6 chip processor, and the 4G LTE capability doesn’t hurt in that regard either. Siri received an update as well so it can now answer more questions, do more tasks and understand more languages.
KINDLE FIRE: MULTIMEDIA EXPERIENCE AMPLIFIED
Neither Amazon’s Kindle Fire HD ($199–$249) nor its Kindle Fire HD 8.9 4G LTE ($499–$599) have a bad side, as both versions feature a display with polarizing filter and antiglare technology that provide richer colors from any viewing angle. The main difference between the two tablets is Fire HD’s 7inch 1280×800 HD display and the Fire HD 8.9’s 8.9inch 1920×1200 HD display—that and 4G. Both tablets also have Dolby audio, dual-driver stereo speakers with auto-optimization software for a clear and more balanced sound. Plus, media streaming is more than 40% faster with the state-of-the-art dualband, dual-antenna WiFi.
NOOK: THE FAMILY TABLET
Barnes & Noble is upping the ante with its Nook family of devices. The Nook HD ($199) has a 7inch 1440×900 HD display while the Nook HD+ ($269–$299) has a 9inch 1920 x 1280—both screens have no air gaps to reduce glare and provide extra-wide viewing angles. B&N also claims that both of these tablets are the lightest in their class, but the real benefit may be to families. You can create up to six Nook Profiles on one device, which can be personalized with your own library of books, movies, apps and more.
ADVERTISEMENTS: PROVIDING A LITTLE POP
Magnetic 3D’s proprietary Enabl3D technology modifies flat panel displays, enabling them to show 3D video content without the need for any special eyewear. This process gives audiences a unique visual experience that provides both offscreen “pop” and an immersive perception of depth. The company has recently gained considerable experience in the medical industry, having worked with several companies to provide intricate 3D renderings of human anatomy and pharmaceutical products for both educational and commercial purposes. Independent research has shown that Magnetic 3D’s glasses-free 3D solutions can double and even triple consumer engagement and consequently lift sales. Available for sale or rental from BMLBlackbird Theatrical Services. Contact: Jason Weible at 2016178900.