Ron Scalici Ron Scalici

Ron Scalici is Chief Innovations Officer at Group DCA.

Confusion Reigns in Today’s Pharma Marketing Environment: What To Do About It

If you’re confused about how to optimize integration of your sales and marketing programs, ...

How Can You Define Success in Integrated Marketing?

While content is king and engagement is everything, marketers continue to struggle with the ...

How eDetailing Must Evolve to Remain Relevant

The only sure thing is change, and as the healthcare system and technology continue ...

The Multiple Layers of Superior Customer Engagement

No matter where we turn, we cannot help but read, post, tweet or otherwise ...

Entertaining Content Is a Key to Engagement

Attracting a physician to our messaging is one thing. Actually engaging that physician in ...

Creating Bite-Sized Apps to Feed Your Relationships

It’s no secret that the popularity of apps is skyrocketing. But in order for ...

Transitioning Reps to Make Their Own Call

Traditionally, the delivery of digital content has been in the hands of brand management, ...

Creating a Superior Customer Experience

Next year’s marketing plans must offer physicians valuable, requested information in  their venue of choice, and the best way to ensure the performance you need may be through digital channels. There has been much written about the ...

The Missing Ingredient In Physician Engagement

Healthcare practitioners continue to embrace social media while marketers remain on the fence, missing ...

Choosing the right technology for your content can save you money

We’ve all heard the buzz. Physicians are responding to technology at rates no one ...