Ron Scalici 
Confusion Reigns in Today’s Pharma Marketing Environment: What To Do About It
If you’re confused about how to optimize integration of your sales and marketing programs, ...
Using Data to Improve the Sales Force and Multi-channel Marketing Effectiveness
Two years ago in this column, I outlined a vision of “mining databases for ...
How Can You Define Success in Integrated Marketing?
While content is king and engagement is everything, marketers continue to struggle with the ...
How eDetailing Must Evolve to Remain Relevant
The only sure thing is change, and as the healthcare system and technology continue ...
The Multiple Layers of Superior Customer Engagement
No matter where we turn, we cannot help but read, post, tweet or otherwise ...
The Best Customer Experience: Sales Reps Leveraging Non-personal Promotion
It’s a confusing landscape where we market today; essentially a brave, new world where ...
Entertaining Content Is a Key to Engagement
Attracting a physician to our messaging is one thing. Actually engaging that physician in ...
Creating Bite-Sized Apps to Feed Your Relationships
It’s no secret that the popularity of apps is skyrocketing. But in order for ...
Transitioning Reps to Make Their Own Call
Traditionally, the delivery of digital content has been in the hands of brand management, ...
Creating a Superior Customer Experience
Next year’s marketing plans must offer physicians valuable, requested information in their venue of choice, and the best way to ensure the performance you need may be through digital channels. There has been much written about the ...
- 12 - September
- 2012
- Data
- Digital Tactics
- Feature Articles
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- Mobile
- Multi-channel
- Patient
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Harnessing Digital Communication With eDetails
It may have been around for nearly a decade but we are just ...
The Missing Ingredient In Physician Engagement
Healthcare practitioners continue to embrace social media while marketers remain on the fence, missing ...
Choosing the right technology for your content can save you money
We’ve all heard the buzz. Physicians are responding to technology at rates no one ...
