• Examining the Biotech 2017 Landscape: Trump, IPOs, Alternative Approvals Pathways, and More

    Panorama by on January 30th, 2017

    Earlier this month, San Francisco once again played host to thousands of investors who wanted to take the pulse of the biotech industry for 2017 and to see if they can find the most worthy companies or areas deserving of investment. Yes, the 35th Annual J.P. Morgan Healthcare Conference came and went—as did the rival […]

  • Physicians Say DTC Ads Are Driving Increased Patient Discussions—But Also Confusion

    Panorama by on January 30th, 2017

    Direct-to-consumer advertising has taken some heat from regulators, politicians, and even the public, but a new survey reveals that physicians feel these ads are actually responsible for driving more discussions with patients. InCrowd, a provider of real-time market intelligence to the life sciences and healthcare firms, conducted a microsurvey of 319 U.S. physicians who say […]

  • Pharma Forms New Group to Improve HCP Digital Engagement Across the Entire Industry

    Panorama by on January 30th, 2017

    When doctors need information about a medication, they often go to Google, Wikipedia, or other second-hand sources before turning to the actual life sciences company responsible for creating the product. In fact, a 2014 study from the IMS Institute for Healthcare Informatics (now QuintilesIMS) revealed that both doctors and patients use Wikipedia as their top […]

  • Data-Driven Innovations in 2016 and What to Expect in 2017

    Panorama by on January 30th, 2017

    While life sciences companies continued to make inroads towards patient-centered thinking, the main pursuit of a complete, 360-degree view of customers typically classified as healthcare professionals (HCPs), still dominated the investments and thinking of the majority of organizations. To that end, great strides were made by taking a significant step up in data management capabilities. […]

  • PM360 Greatest Creators 2017

    Panorama by on January 19th, 2017

    PM360’s annual Greatest Creators supplement is the issue by creators for creators. The issue focuses on the best creative the industry has the offer as well as the ways to achieve and inspire better creative. As always, there are three avenues in which you can contribute, including the annual Greatest Creators Showcase, the Cover Art […]

  • About.com’s Health Site Verywell Launches Second Phase of its Cleveland Clinic Partnership

    Panorama by on January 5th, 2017

    Verywell, a health and wellness site from About.com that launched last year, is kicking off the second phase of its partnership with the Cleveland Clinic, the No. 2 hospital in the U.S. as ranked by U.S. News and World Report. The first phase, which launched in August 2016, involved Verywell helping to promote content from […]

  • Forget TV Spots—Just Go With Digital Video

    Panorama by on December 20th, 2016

    2017 is the first year that online advertising will surpass TV advertising spend, primarily spurred by the continued growth of digital video. In fact, digital video spend will grow by 20% in 2017 to $16.69B vs. a 2% projected increase in TV advertising, according to eMarketer. While overall TV spend is still higher, the double-digit […]

  • 10 Predictions for How the Healthcare Industry Will Change in 2017

    Panorama by on December 20th, 2016

    Every year, I offer my annual predictions for what to expect to change in the healthcare industry in the year ahead. So, get an early look at 2017 and start preparing for what’s right around the corner. 1. Significant changes to the ACA (Obamacare) are certain under President Trump. While he campaigned on a promise […]

  • Blurred Roles: Self-Reinvention is Helping Drugstores but Challenges the Pharma Industry

    Panorama by on December 20th, 2016

    As consumers increasingly see drugstores as healthcare providers and pharma companies as manufacturers, both are being held to a different standard. And both are suffering in the eyes of consumers. Recently, we released industry data that revealed some vital generational differences in how consumers perceive and experience pharma manufacturers and retailers. The results illustrate what […]

  • What Does Crossix’s Latest Expansion of Connected Health Data Actually Mean for Pharma Marketers?

    Panorama by on December 20th, 2016

    Last month, Crossix Solutions, a leader in consumer-centric healthcare analytics, announced its largest-ever expansion of connected health data, which included new types of data such as hospital records, clinical/real-world data (RWD), and lab results. While that certainly sounds great, what does it actually mean to pharma marketers to have access to this information? PM360 spoke […]

  • How Digital Consumer Engagement Experts Are Improving Chemotherapy Treatment and Increasing Pharma Revenues

    Panorama by on December 20th, 2016

    WorkUp is a new startup out of New York City and Long Island, founded by Ken Engels, his wife Unha Engels, and Dr. Steven Eisenberg, which simplifies providers’ development of oral chemotherapy regimens, and improves the patient experience and quality of life with this key modality of cancer treatment. The company’s eponymous platform, launched last […]

  • What Trump’s Win Might Mean for Pharma

    Panorama by on November 29th, 2016

    First, let’s acknowledge the obvious—nobody knows what Trump’s win might mean for the pharma industry—not even Mr. Trump. Most presidential candidates outline detailed policies before an election, but as The Economist wrote in its Schumpeter column, “Mr. Trump arrives with a tatty envelope scrawled with a few jottings on the back.” At the same time, […]

  • The Pollsters Got it Wrong—What Marketers Can Learn from Their Mistake

    Panorama by and on November 29th, 2016

    We live secure in the knowledge that big data will tell us where our customers are and what they want. Those insights may even tell us how to craft precise messages that resonate with people. Once we use all that big data, our closers can go in and seal the deal. For over a decade, […]

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