Panorama
Providing Pharma with a Way to Develop Clear, Compliant, and Easy-to-Understand Content
Words matter. This is especially true in a regulated industry such as pharma in ...
VR in Pharma Marketing: Going Beyond MOA to Shift Behavior
When thinking about how to apply VR to your next marketing plan, what’s the ...
The Top 10 MSL & MSL Manager Competencies
The role of the Medical Science Liaison (MSL) is indispensable within the healthcare industry. ...
The Secret Formula Behind Every Drug Name
Being in the drug naming business, I’ve had my share of cocktail party chitchats ...
How Do You Innovate in Healthcare? Three Leaders Weigh In
More than 10 years ago, Harvard professor Regina E. Herzlinger published an article about ...
Will the Success of Specialty Brands Thwart Further Innovation?
Over the past 20 years, well over half (58%) of the New Active Substances ...
Using Chat Fiction to Tell Pharma Narratives
The texts appear on my phone as fast as I can tap. “Where did ...
Pharma’s Ad-diction—Our MarTech Rebirth and Robert Downey Jr.
Pharma marketing is a lot like Robert Downey Jr. Before he was an addict, ...
A New Kind of Health “Care”—Changing the Comorbidity Conundrum
Imagine that you’re 65 years old, and you have five or more comorbidities with ...
Oncology Manufacturers’ Multimillion-dollar Question: “Can You Please Tell Us About Your Experience?”
Experience-focused companies have been asking the question for years. If you’ve shopped online, stayed ...
Stop Calling it a “Patient Journey”—Patients Are Social Beings
Enthusiasm for patient centricity has led to many good things. For example, the increasing ...
How to Minimize Risk During a Merger or Acquisition
If you’re in the life sciences industry, you’re well aware that mergers and acquisitions ...
Now is the Right Time for HTTPS Adoption—Because You Should Have Done it 6 Months Ago
Because nothing should stand in the way of a physician’s engagement with breaking news, ...
