What Do Facebook Ad Changes Mean for Medical Advertising?

Facebook is currently weathering crises on multiple fronts. Investor confidence is declining, user patience ...

Changing Roles in Pharma & Biotech Companies: CSMs Are the New CRAs

The rapidly evolving clinical trial paradigm is prompting altered expectations of the traditional Clinical ...

It’s Programmatic, Not Program Magic, Advertising

Something Eugene Lee, Executive Vice President, Managing Director at CMI, said earlier this month ...

Spotify-ing HCP Media

For the past decade, we tried to be Amazon. We hoped to sell scripts ...

The Impact of Express Scripts’ 2019 Formulary Exclusion List

Earlier this month, Express Scripts announced its 2019 National Preferred Formulary (NPF), which added ...

The Muscular Dystrophy Association Launches Expanded Patient Data Hub Initiative

The Muscular Dystrophy Association (MDA) has been building a longitudinal provider-entered registry of neuromuscular ...

Engaging Oncology Scientific Leaders to Drive Commercial Success

The oncology market is growing in both size and complexity, driven by new immunotherapy ...