EightSpokes recently introduced Enlighten, the world’s first Enterprise Project Collaboration (EPC) application. Rather than a project management solution, like Microsoft Project, Enlighten is collaboration management designed to facilitate seamless information exchange between cross-functional teams to accelerate drug development and commercialization in life science companies. In fact, beta testers of the software have seen their productivity […]
After spending millions on R&D just to get a product to market—and millions more to promote a product—there is nothing worse than when a launch falls completely flat. Kelly Wilder, Executive Vice President of Precision for Value, and her team have identified several critical mistakes that pharma companies make that can reduce the perceived value […]
Autoimmune diseases affect more than 23.5 million Americans, according to the National Institutes of Health. The prevalence of some of the most common autoimmune and inflammatory disorders, such as rheumatoid arthritis, Hashimoto’s, type 1 diabetes, lupus, multiple sclerosis, Crohn’s, and Sjogren’s, is predicted to increase. The symptoms of autoimmune disorders can be debilitating and make […]
The use of key opinion leaders (KOLs) has been a staple of life sciences business strategy for decades. Commercial and medical teams routinely identify and engage KOLs for research, publishing, and speaking, among other tasks. Patient advocacy teams regularly partner with patient support groups on mutually beneficial projects. Few industry executives question the value of […]
In April, members of the NYC Health Business Leaders (NYCHBL) gathered for a discussion at Outcome Health’s Midtown office to discuss the transforming landscape of patient-provider interactions and how to improve outcomes. NYCHBL President Bunny Ellerin explained, “We wanted to assemble a panel of experts to discuss real-world solutions on how we as healthcare leaders […]
The space in which patients and HCPs navigate while making treatment decisions is complex and intertwined. Yet, brands often plan patient and HCP marketing efforts in silos. The goal is to encourage positive patient and HCP conversations and the hope is each individual team’s efforts lead to a dialogue. But hope is not a strategy. […]
GTO Greater Good is pleased to announce it has received a grant from the U.S. Mission to UNESCO’s Education office. The grant will allow GTO Greater Good to develop and implement an interactive, dynamic digital teaching platform to help prevent violent extremism. The digital platform is an innovative solution aimed at addressing violent extremism through […]
If clients are generally satisfied with their current agency relationship, why is it when it’s time to develop new creative concepts for their brands, that they ask other agencies “to the dance” about 50% of the time? Do they feel that their current agency isn’t up to the task? That they need new thinking? That […]
For the vast majority of the 40 years it has been in existence, Glenmark Pharmaceuticals has been focused on generics. But that changed in 2001 when CEO Glenn Saldanha decided to transition the company from an Indian generics business into an unlikely innovator. The company now has a pipeline of several new chemical and biological […]
Since CES, we’ve mused about what customer experience means in pharma. The answer is, “Ask.” A meeting this week reminded me that it can be so much more than another morose, oddly catchy Smiths song. A pharma company we work with held an ad board. Nothing new there. Here’s the new part and, how “ask” […]
Most of us are creatures of habit, and operating inside our comfort zone has a good deal of benefits. Routine behaviors allow us to be efficient and plan our work without undue stress, but we also know the downsides of staying too long inside our comfort zone. The conversation at this year’s Pharmaceutical Management Science […]
In 2016, a Pew Research Center survey found that two-thirds of people worldwide used the Internet.1 With its broad reach and diversity of users and content producers, the Internet offers unique opportunities for individuals to inform, connect, and collaborate across the globe. As technology has made social media more accessible, the popularity of online social […]
Doximity, a leading social network for physician and advanced practice clinicians, recently released the results of its first annual Doximity Physician Compensation Report, revealing significant gaps in average compensation across geographies, gender, and specialties. With 36,000 verified physician respondents, this is the largest self-reported sample of physician compensation available, and it is the first to […]
