• Five Data Essentials to Remove Commercial Roadblocks

    Panorama by on February 27th, 2017

    Data is foundational to smarter, better decision making and more productive relationships with customers. That is why 78% of commercial operations teams in the life sciences industry have embarked on a data quality initiative, or will do so in the next two years, according to a new survey. In this complex era of personalized medicine […]

  • Vast Majority of Lung Cancer Patients Unaware About Targeted Therapies

    Panorama by on February 27th, 2017

    Only 17% of lung cancer patients were aware whether they had tested positive for a genetic mutation, according to a recent survey conducted by Health Union. The results help to illustrate that the general patient population is still largely unaware of the fact that therapies currently exist that can attack certain mutations such as EGFR, […]

  • Can feedkast Make Finding Relevant Content Online Much, Much Easier?

    Panorama by on February 27th, 2017

    Right now your Twitter feed probably consists of (un)welcome political opinions/rants, some cute cat/dog/baby videos, maybe some news about your favorite sports team or TV show, and then mixed in with all of that is the actual content you’re interested in right now. Charles Benaiah, and his company watzan, aim to change that with their […]

  • TransCelerate Releases New Risk-Based Monitoring Interactive Guide to Help Improve R&D

    Panorama by on February 27th, 2017

    TransCelerate BioPharma was established as a non-profit back in 2012 to allow pharmaceutical companies to collaborate on solutions to common pain points in research and development. One of their first initiatives dealt with risk-based monitoring (RBM), a proactive method of clinical trial monitoring in which focus is shifted to the evolving areas of greatest need […]

  • The Inspiration and Planning Behind Bayer Aspirin’s New HeroSmith Campaign

    Panorama by on February 27th, 2017

    Bayer Aspirin launched a new campaign that hopes to make saving lives as common as the last name Smith. Studies show that chewing an aspirin, as directed by a doctor, as soon as a heart attack is suspected may reduce the risk of death or complications. While this isn’t new information, Bayer wants to help […]

  • Examining the Biotech 2017 Landscape: Trump, IPOs, Alternative Approvals Pathways, and More

    Panorama by on January 30th, 2017

    Earlier this month, San Francisco once again played host to thousands of investors who wanted to take the pulse of the biotech industry for 2017 and to see if they can find the most worthy companies or areas deserving of investment. Yes, the 35th Annual J.P. Morgan Healthcare Conference came and went—as did the rival […]

  • Physicians Say DTC Ads Are Driving Increased Patient Discussions—But Also Confusion

    Panorama by on January 30th, 2017

    Direct-to-consumer advertising has taken some heat from regulators, politicians, and even the public, but a new survey reveals that physicians feel these ads are actually responsible for driving more discussions with patients. InCrowd, a provider of real-time market intelligence to the life sciences and healthcare firms, conducted a microsurvey of 319 U.S. physicians who say […]

  • Pharma Forms New Group to Improve HCP Digital Engagement Across the Entire Industry

    Panorama by on January 30th, 2017

    When doctors need information about a medication, they often go to Google, Wikipedia, or other second-hand sources before turning to the actual life sciences company responsible for creating the product. In fact, a 2014 study from the IMS Institute for Healthcare Informatics (now QuintilesIMS) revealed that both doctors and patients use Wikipedia as their top […]

  • Data-Driven Innovations in 2016 and What to Expect in 2017

    Panorama by on January 30th, 2017

    While life sciences companies continued to make inroads towards patient-centered thinking, the main pursuit of a complete, 360-degree view of customers typically classified as healthcare professionals (HCPs), still dominated the investments and thinking of the majority of organizations. To that end, great strides were made by taking a significant step up in data management capabilities. […]

  • PM360 Greatest Creators 2017

    Panorama by on January 19th, 2017

    PM360’s annual Greatest Creators supplement is the issue by creators for creators. The issue focuses on the best creative the industry has the offer as well as the ways to achieve and inspire better creative. As always, there are three avenues in which you can contribute, including the annual Greatest Creators Showcase, the Cover Art […]

  • About.com’s Health Site Verywell Launches Second Phase of its Cleveland Clinic Partnership

    Panorama by on January 5th, 2017

    Verywell, a health and wellness site from About.com that launched last year, is kicking off the second phase of its partnership with the Cleveland Clinic, the No. 2 hospital in the U.S. as ranked by U.S. News and World Report. The first phase, which launched in August 2016, involved Verywell helping to promote content from […]

  • Forget TV Spots—Just Go With Digital Video

    Panorama by on December 20th, 2016

    2017 is the first year that online advertising will surpass TV advertising spend, primarily spurred by the continued growth of digital video. In fact, digital video spend will grow by 20% in 2017 to $16.69B vs. a 2% projected increase in TV advertising, according to eMarketer. While overall TV spend is still higher, the double-digit […]

  • 10 Predictions for How the Healthcare Industry Will Change in 2017

    Panorama by on December 20th, 2016

    Every year, I offer my annual predictions for what to expect to change in the healthcare industry in the year ahead. So, get an early look at 2017 and start preparing for what’s right around the corner. 1. Significant changes to the ACA (Obamacare) are certain under President Trump. While he campaigned on a promise […]

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