Panorama
Stop Calling it a “Patient Journey”—Patients Are Social Beings
Enthusiasm for patient centricity has led to many good things. For example, the increasing ...
How to Minimize Risk During a Merger or Acquisition
If you’re in the life sciences industry, you’re well aware that mergers and acquisitions ...
Now is the Right Time for HTTPS Adoption—Because You Should Have Done it 6 Months Ago
Because nothing should stand in the way of a physician’s engagement with breaking news, ...
HAP Innovations’ spencer Can Help Deliver 90% Adherence Rates
HAP Innovations has a simple mission: To make it easier for people to live ...
The Secret Behind Doximity’s Quick Growth
When Dr. Nate Gross co-founded Doximity, the goal was to build a free, secure ...
EightSpokes’ New Offering Can Increase Your Organization’s Productivity by Up to 40%
EightSpokes recently introduced Enlighten, the world’s first Enterprise Project Collaboration (EPC) application. Rather than ...
Common Pitfalls to Avoid to Ensure a Successful Product Launch
After spending millions on R&D just to get a product to market—and millions more ...
Dear Biologics Manufacturers, There’s Something Missing in your Support Program
Autoimmune diseases affect more than 23.5 million Americans, according to the National Institutes of ...
Traditional Influencers Aren’t Enough—Find and Engage With Digital Opinion Leaders
The use of key opinion leaders (KOLs) has been a staple of life sciences ...
Technology’s Role in Changing the Physician-Patient Relationship—And How Pharma Can Help
In April, members of the NYC Health Business Leaders (NYCHBL) gathered for a discussion ...
Design a Holistic Marketing Experience: A New Patient and Professional Journey Model
The space in which patients and HCPs navigate while making treatment decisions is complex ...
GTO Greater Good Receives Grant from Institute of International Education
GTO Greater Good is pleased to announce it has received a grant from the ...
Concept Development Process: A Report Card on Client/Agency Relationships
If clients are generally satisfied with their current agency relationship, why is it when ...
