Pharmacovigilance and Pharmacogenomics Following the EU General Data Protection Regulation (GDPR)

While similar in many ways, pharmacogenomics and pharmacogenetics are two distinct concepts. Specifically, they ...

Make Your DTC TV Campaign Even Better at Driving Website Traffic

According to an Accenture study, fully 87% of TV viewers multitask with a smartphone, ...

How Do You Actually Build a Chatbot?

The buzz surrounding chatbots is at an all-time high, but they have yet to ...

The 7 Deadly Sins of a Brand Launch

After nearly 20 years in advertising, I’ve had the privilege of leading and contributing ...

How AI Will Reshape the Pharma Industry and Make Marketing Easier Than Ever

Medicine revolves around quality of and access to care. For the pharmaceutical industry, that ...

ATUs Aren’t Enough—It’s Time to Go Automated

The ATU (Awareness, Trial, Use) is a traditional tracking study that is, and will ...

New Cloud Innovations Unveiled at Veeva Summit

The annual Veeva Commercial & Medical Summit brings together leading life sciences professionals and ...

Why Long-form Videos Are a Must to Engage with Physicians

VuMedi, a comprehensive video medical education network for physicians, recently reached more than 250,000 ...

To Reach Clinicians, Think COLs Instead of KOLs

Connected Opinion Leaders, or COLs, play an increasingly important role in the world of ...

Will Chatbots Replace Doctors, Sales Reps, and Call Centers?

The first annual HealthBot1 conference—hosted by conversationHEALTH during Toronto Health Innovation Week2—shined a spotlight ...