The Three Strategies of Individual Patient Engagement

For life science companies, working with patients has become industry standard. Patient engagement has ...

Content as a Pathway to the Patient

Last September, I participated in my second PM360 Brand Champion Circle of Excellence Roundtable. ...

4 Approaches to Optimizing Marketing Budgets

The old carpenter’s adage on how to properly build something applies to pharmaceutical marketing ...

Get Wired for Sound

Prescriber insights are vital in guiding pharma brand marketing decisions and providing visibility into ...

Your Storytelling Probably Sucks—How to Fix It

“The cave you fear to enter holds the treasure you seek.” —Joseph Campbell It ...

Infusing Empathy into Clinical Trials

The implications surrounding Verily’s newly announced strategic alliances with pharma to find new ways ...

How Safe are Safe Harbor Regulations?

The phrase “no more rebates” and recent guidance from the Department of Health and ...

Healthcare Watch June 2019

DC Dispatch: Drugmakers Officially Must List Prices in TV Ads The Trump administration has ...

Industry Briefs June 2019

Civica Rx Picks First Manufacturer The new hospital coalition determined to supply the overpriced, ...

Movers and Shakers June 2019

AstraZeneca Hires New Breast Cancer Lead The pharma giant adds Sunil Verma, MD, FRCP ...

My Other Life with Julie Millon

PM360 recently spoke to Julie Millon, Senior Director Marketing, U.S. CAR-T at Novartis, about ...

Why Adding Drug Prices to DTC Ads Will Have Little Impact

Soon, all those direct-to-consumer advertisements we see on TV will include drug prices, which ...

Your Marketing Sophistication is Showing

One thing that never changes about marketing plans…okay, two: You never have as much ...