For life science companies, working with patients has become industry standard. Patient engagement has ...
Last September, I participated in my second PM360 Brand Champion Circle of Excellence Roundtable. ...
The old carpenter’s adage on how to properly build something applies to pharmaceutical marketing ...
Prescriber insights are vital in guiding pharma brand marketing decisions and providing visibility into ...
“The cave you fear to enter holds the treasure you seek.” —Joseph Campbell It ...
The implications surrounding Verily’s newly announced strategic alliances with pharma to find new ways ...
The phrase “no more rebates” and recent guidance from the Department of Health and ...
DC Dispatch: Drugmakers Officially Must List Prices in TV Ads The Trump administration has ...
Civica Rx Picks First Manufacturer The new hospital coalition determined to supply the overpriced, ...
AstraZeneca Hires New Breast Cancer Lead The pharma giant adds Sunil Verma, MD, FRCP ...
PM360 recently spoke to Julie Millon, Senior Director Marketing, U.S. CAR-T at Novartis, about ...
Soon, all those direct-to-consumer advertisements we see on TV will include drug prices, which ...
One thing that never changes about marketing plans…okay, two: You never have as much ...