Articles posted by Michael Simone

Michael Simone

Michael Simone is EVP at Snow Companies. Mike knows life sciences inside and out, with two decades in the industry at companies like Biogen, EMD Serono, Vertex, and the patient engagement specialist Snow Companies.

2019
Feature Articles
June
Marketing Strategy
Patient

The Three Strategies of Individual Patient Engagement

For life science companies, working with patients has become industry standard. Patient engagement has ...

Michael Simone June 13, 2019

2015
December
Patient

What’s in it For Patients? How to Create Mutual Value.

Pharma’s most notorious marketing instrument is becoming blunt: According to the latest ZS AccessMonitor, ...

Michael Simone December 15, 2015

Michael Simone

The Three Strategies of Individual Patient Engagement

What’s in it For Patients? How to Create Mutual Value.

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