Wendy Blackburn Wendy Blackburn

Wendy Blackburn is Executive Vice President at Intouch Solutions. With 20 years’ experience in healthcare marketing, Wendy has helped grow Intouch Solutions into a 650-person premier healthcare agency, recognized four times as Agency of the Year.

Build Your Customer Intimacy Toolbox

Within healthcare, communication strategies are a bit like those used for weight loss: Every ...

Google Shakes Up Pharma Advertising—Say Goodbye to Black Box Ads, Vanity URLs and Flash

Since its inception, the evolving digital marketing landscape has kept pharmaceutical marketers on their ...

FDA Lays Out Roadmaps for Using Twitter and Correcting Misinformation

In case you missed it, on June 17, the Food and Drug Administration (FDA) ...

FDA’s Draft Social Media Guidance: Worth the Wait?

On January 13, the FDA released the inelegantly named, Fulfilling Regulatory Requirements for Postmarketing ...