04 – March Digital Compendium
Think Tank: FDA and Social Media: How Pharma Can Find Its Own Path?
It finally happened! The FDA released guidelines that actually mention social media, or as ...
- 04 - March Digital Compendium
- 2012
- Digital Tactics
- Feature Articles
- Global Marketing
- Industry News
- Issues
- Mobile
- Social Media
The Gamification of Pharma
Pharma is letting its hair down. The industry has embraced this recent trend of ...
Two Sides to the iPad: Better Presentations and Brand Experience
“Game changer” is how healthcare marketers described the first iPad when it launched two ...
- 04 - March Digital Compendium
- 2012
- Digital Tactics
- EMR/EHR
- Feature Articles
- Industry News
- Issues
- Mobile
- Social Media
Digital Trends to Watch for in 2012
Each year, I use this column to publish my annual Predictions for the New ...
Two Sides to the iPad: Transforming Sales Effectiveness
The iPad is becoming the sales tool of choice for the pharmaceutical industry. This ...
- 03 - March
- 04 - March Digital Compendium
- 2012
- Adherence
- Feature Articles
- Issues
- Mobile
- Patient
- Social Media
Game On: Improving Adherence and Wellness
We gathered a few of the most compelling gaming experiences that are showing real ...
Crafting a Customer-centric Approach in the Post-Digital Era
One hears the term “customer-centric” mentioned frequently among marketers and their agencies, and many ...
- 04 - March Digital Compendium
- 2012
- Data
- Digital Tactics
- Feature Articles
- Industry News
- Issues
- Social Media
Social Network Analytics: Leveraging Social Networks for Promotion Effectiveness
Much has been written about the challenges facing the pharmaceutical industry over the past ...
Defining Success in the Age of Health Data Digitization
As John Wanamaker famously quipped, “Half the money I spend on advertising is wasted; ...
