• Get More Sleep!

    LifeStyle by on January 18th, 2017

    We all know how important sleep is for managing our weight, mood, and productivity—and yet we still don’t get enough of it. Although you may not have time to get your full eight hours of sleep, you can maximize the sleep you do get by falling asleep faster and snoozing through the night, which will […]

  • Promotional Review Teams—Getting it Right

    Compliance Center by on January 18th, 2017

    The 4th Promotional Review Committee Compliance & Best Practices, sponsored by ExL, was chock full of information designed to improve the effectiveness and efficiency of promotional review committees. The event, moderated by John Marcus, Associate Director, Regulatory Affairs at AbbVie, and Rebecca Rivera Torres, MS, RD, CSSD, Senior Promotional Review Associate at United Therapeutics, tackled […]

  • The Root of Self-Confidence

    by on January 18th, 2017

    Happy New Year and welcome to 2017. It’s a new year and a new name for this column. Welcome to the first edition of Success Coach. As we begin the year, I’d like to address an important career success issue: Self-confidence. Tweet 56 in my book Success Tweets says, “Self-confidence must come from within. Outside […]

  • Laboratory-Developed Tests and the New Administration

    Medical Device Compliance by on January 18th, 2017

    On the heels of the recent U.S. Food and Drug Administration (FDA) announcement to hold off on finalizing its oversight policy for laboratory-developed tests (LDTs), clinical laboratories developing laboratory tests will be able to enjoy the benefits of their regulatory gray zone a bit longer. For how long is unknown since the FDA remains committed […]

  • New Year, New Laptop

    TechKnow by on January 18th, 2017

    Anyone shopping for a new laptop was thrown a curveball last month when Consumer Reports came out with a poor review of the new MacBook Pros due to “highly inconsistent” battery life tests. Apple says their internal tests did not reveal any battery life issues, and the company plans to work with Consumer Reports to […]

  • Circulation is Repurposing Uber’s Drivers for Medical Appointments

    Startup Spotlight by on January 18th, 2017

    Two years ago, John Brownstein, PhD, a Professor at Harvard Medical School and member of the Research Faculty at Boston Children’s Hospital, had an idea to encourage more people to get vaccinated, so he reached out to Uber. After all, the rideshare service was already revolutionizing how people get around, so why not help deliver […]

  • Lessons From The Presidential Election

    Physician POV by on January 18th, 2017

    The recent presidential election provided a fine example of how the analytics community can go wrong—surveys and polls can lead to erroneous conclusions if we don’t consider the impact of human behavior. Many presidential polls failed to account that people may provide false information to avoid looking different from social norms, or in the face […]

  • My Other Life with Drew Fine

    My Other Life by on January 18th, 2017

    PM360 recently spoke to Drew Fine, Marketing Director Dermal Fillers, Galderma, about his family’s adventures traveling around the world. PM360: I understand that family is your priority outside of work, but what do you most like to do together? We love to travel and have new experiences together. I was lucky enough to marry an […]

  • Reach Your Stakeholders by Establishing a Core Message

    Med Device & Diagnostics by on January 18th, 2017

    The distinction between traditional and digital has fully dissolved—because now it’s difficult to say what is traditional versus digital. The decades old habits of mass marketing are still prevalent in most marketing organizations and plans today. Medical device marketing leaders have no option but to tackle the multichannel customer experience challenge head on. How are […]

  • Movers and Shakers January 2017

    Movers & Shakers by on January 18th, 2017

    Deborah Waterhouse Named GSK’s ViiV Healthcare CEO As ViiV Healthcare CEO, Dr. Dominique Limet stepped down after serving seven years, and the pharma giant tapped Deborah Waterhouse, the current SVP of Primary Care, as CEO, effective as of this month. Waterhouse joined GSK in 1996, and has held several roles at the company, including the […]

  • Industry Briefs January 2017

    Industry Briefs by on January 18th, 2017

    Wealthy Philanthropists to Drastically Change Drug Research Facebook founder Mark Zuckerberg and his wife Priscilla Chan want to “cure, prevent, or manage all disease” by the end of the century—and they are not alone. Philanthropists such as Facebook’s former president Sean Parker, Citigroup former CEO Sandy Weill, and Nike co-founder Phil Knight, are all funding […]

  • Healthcare Watch January 2017

    Healthcare Watch by on January 18th, 2017

    Doctor Docs: Doctors May Not Be as Supportive of Biosimilars as Numbers Suggest New data proves that 84% of physicians in fields in which biosimilars are very prevalent plan on prescribing more biosimilars in the next three years. The popularity of biosimilars with physicians seems to be increasing as the FDA approves more of these […]

  • How to Bring Mental Health Reform Over the Finish Line

    Guest Commentary by on January 18th, 2017

    With so many industries waiting for Team Trump to unveil a roadmap, it may seem arbitrary to zoom in on mental health. It’s not. Our nation’s deficiencies in this area add up to a crisis like no other. Before the presidential election, we were on the brink of addressing key aspects of this crisis through […]

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