GoodRx
The GoodRx Effect
GoodRx was founded to help Americans get the healthcare they need at a price they can afford. The company facilitates greater medication access; faster, more-informed treatment; and overall better patient outcomes.
In 2022, GoodRx created a new messaging platform called “The GoodRx Effect”—a strategic, integrated initiative telling truthful, simple stories about real GoodRx users and the impact GoodRx has on their lives even beyond prescription savings. By reducing medication costs, the company helps Americans stick to their treatment plans and ultimately live healthier, happier lives.
“The GoodRx Effect” transforms the brand’s approach to storytelling and extends its reach to encompass a broader, diverse audience that includes patients and healthcare professionals. This serves as the driving force behind future content, supporting key business initiatives, and doing more “Good” for an ever-growing customer base.
