2014 PM360 Pharma Choice Award Winners


Feature Articles by on January 23rd, 2015

Now in its sixth year, the Pharma Choice Awards continues to recognize the best healthcare campaigns as determined by the people who know what it takes to craft a truly great campaign. As our industry’s very own version of the People’s Choice Awards, the following winners represent a true reflection of what the industry believes to be the most remarkable, groundbreaking and visionary creative from the past year. Even better, these campaigns were not just chosen by colleagues, but at times the very people you are competing against for business.

This year, more than 6,000 votes were cast online—a new record—to determine our 36 total winners with a Gold, Silver and Bronze winner in 12 distinct categories. Once again we are honoring the best in Professional Campaign, Consumer and Professional Websites, Unbranded, Sales Aid, App, Print and Digital Self-Promotion, Video and DTC/DTP. But we also decided to recognize the best Multichannel campaigns and open up the awards to the multitude of other creative ideas that just don’t fit into any of the previously listed categories. This year’s “Other” submissions included everything from branded pill caps to a digital game for neurologists.

Peruse through the following categories, get a taste of the creative process behind each winning campaign and get ready to be inspired for 2015.

Professional Campaign

To go right to one of our winners, click on their link below:

Gold Winner: CAHG
Silver Winner: Palio+Ignite
Bronze Winner: HCB Health

Gold Winner: CAHG

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Sovaldi Dimensional Direct Mail Campaign

In developing this Now Available campaign, we wanted to create direct mail that was interactive, memorable and conversational. To do that, we designed dimensional pieces that reflected the significant arrival of Sovaldi and its brand messaging. With shorter treatment durations than previous therapies, it was Sovaldi’s time to shine.

Agency Team:

VP, Creative Director Art: Mark Cardoza
VP, Creative Director Copy: Robert Livolsi
VP, Account Director: Lynn Rochon
Senior Manager, Print Production: June Mangus
Art Director: Ying Chang
Copywriter: Steven Su
Account Supervisor: Kate Cannova
CLIENT: Gilead

Silver Winner: Palio+Ignite

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The Billboard Campaign

Palio+Ignite and Celgene convened a Global Creative Rave—a four-day ideation event capturing insights from participants in eight countries. This collaboration yielded hundreds of ideas, and the best were vetted through global market research. The Billboard campaign delivers a unified global concept that quickly communicates how patients can benefit from the product.

Agency Team:

Co-founder & Chief Global Creative Officer: Guy Mastrion
Creative Team: Bob Comoglio, Eric Delnicki, Rick McGuirk, Ken Messinger, Sean O’Donnell, Mike Osterhout, Paula Purtell, John Weber, Kim Werther
Account Team: Meghan Crozier, Amanda Grieco, Peter Hopper, Julie Priddle, Jessica Shuket, Maureen Wendell
Production Team: Anna Knapp, Marcia Lyon, Sarah Scarati
Editorial Team: Zelda Gergel, Nora Wilder
Brand Strategy Team: Tumi Oguntala
Medical Strategy Team: George Carystinos, Steve Dubansky, MD
User Experience Team: Joe Arcuri, Jon Fisher, Erin Rossi
Digital Strategy Team: Bill O’Bryon, Mike Smith
CLIENT: Celgene

Bronze Winner: HCB Health

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Alcon EX-PRESS Glaucoma Filtration Device 1960’s ad

The Alcon EX-PRESS Glaucoma Filtration Device is a tiny, surgically implanted shunt that relieves pressure in the eye and offers a new way to manage severe glaucoma. The multi-faceted “EX-PRESS 1960s” campaign uses humor to show surgeons how outdated trabeculectomy is so that they will be more accepting of an alternative treatment.

Agency Team:

Senior Art Director: Slade Seaholm
Writer: Steve Miller
Photography: Getty Images
CLIENT: Alcon

Professional Website

To go right to one of our winners, click on their link below:

Gold Winner: Palio+Ignite
Silver Winner: The Navicor Group, LLC
Bronze Winner: Purohit Navigation

Gold Winner: Palio+Ignite

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Otezlapro.com

Palio+Ignite and Celgene convened a Global Creative Rave—a four-day ideation event capturing insights from participants in eight countries. This collaboration yielded hundreds of ideas, and the best were vetted through global market research. The Billboard campaign delivers a unified global concept that quickly communicates how patients can benefit from the product.

Co-founder & Chief Global Creative Officer: Guy Mastrion
Creative Team: Bob Comoglio, Eric Delnicki, Rick McGuirk, Ken Messinger, Sean O’Donnell, Mike Osterhout, Paula Purtell, John Weber, Kim Werther
Account Team: Meghan Crozier, Amanda Grieco, Peter Hopper, Julie Priddle, Jessica Shuket, Maureen Wendell
Production Team: Anna Knapp, Marcia Lyon, Sarah Scarati
Editorial Team: Zelda Gergel, Nora Wilder
Brand Strategy Team: Tumi Oguntala
Medical Strategy Team: George Carystinos, Steve Dubansky, MD
User Experience Team: Joe Arcuri, Jon Fisher, Erin Rossi
Digital Strategy Team: Bill O’Bryon, Mike Smith
CLIENT: Celgene

Silver Winner: The Navicor Group, LLC

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Have You Met Resistance Website

Cancer cells are monsters that do whatever it takes to survive. We personified cells of certain diseases by giving them angry faces and assigning them negative attributes to remind HCPs that resistance is formidable and that successful therapy must block survival proteins to help promote cell death.

Agency Team:

Digital Creative Director: Dylan Menges
Sr. Art Director: John Catania
SVP, Chief Operating Officer: Marvin Bowe III
VP, Account Director: Frank Lescas
SVP, Executive Creative Director: Rich D’Ginto
Illustrator: Bob Lambaise
CLIENT: Oncogenex Pharmaceuticals, Inc.

Bronze Winner: Purohit Navigation

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HCV Can Be Cured

Many PCPs believed hepatitis C virus (HCV) was incurable, so they seldom acted to help their HCV-infected patients. We developed a disease awareness campaign using shattered HCV viruses as a metaphor for a cure. The campaign succeeded in gaining the attention of PCPs—and changing their mindsets regarding HCV.

Agency Team:

EVP, Creative: Monica Noce Kanarek
Associate Creative Director: Melanie Fiacchino
Senior Copywriter: Dave Rockenbaugh
EVP, Strategic Development: Anshal Purohit
Associate Account Director: Jennifer Scattereggia
Web Developer: Darrell Waddell
Senior Art Supervisor: Todd Treleven
Copy Supervisor: Mike Minnella
Assistant Art Director: Jamie Uhler
CLIENT: Gilead Sciences

Consumer Website

To go right to one of our winners, click on their link below:

Gold Winner: Giant Creative Strategy, LLC
Silver Winner: GA Communication Group
Bronze Winner: Nucleus Medical Media

Gold Winner: Giant Creative Strategy, LLC

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TheAnswerToCancer.org

In response to a varied cancer community with little-to-no knowledge regarding cancer immunotherapy, Giant created TheAnswerToCancer.org, a dynamic social community and consumer-friendly educational health resource that elevates awareness of cancer immunotherapy by connecting patients and caregivers to clinical trials and others with similar experiences.

Agency Team:

Senior Project Manager: Jay Bain
Art Supervisor: Randal Suzuki
Media Director: Christina Yu
VP, Group Creative Director: Joshua McCasland
Senior Account Executive: Alex Safransky
Business Analyst: Kiburi Crozier
VP, Group Creative Director: Vanya Akraboff
SVP, Managing Director, Brand Experience: Christine Armstrong
UX Designer: Carl Covington
ACD, Interactive Art: Gail Cruz
Creative Director, Video & Motion: Jill Regan
Interactive Producer: Will Seyffer
UX Director: Geoff Lee
QA Engineer: Chip Hinnenberg
Management Supervisor: Scott Anson
Editorial Director: John Donohue
VP, Director of Account Planning & Digital Strategy: George Fencl
Senior Production Manager: Joe Martino
VP, Digital Operations: Nellie Newman
VP, Management Supervisor: Jan Vennari
VP, Scientific Director: Joshua Yoburn
Senior Project Manager: Ryan Young
ACD, Copy: Katrina Rodies
Interactive Art Director: Michael Richards
Senior Copywriter: Rachel Stires Tombari
CLIENT: Cancer Research Institute

Silver Winner: GA Communication Group

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Obagi.com

As the industry leader in physician-dispensed skin care, Obagi Medical Products includes a portfolio of premium products for a variety of skin care needs. To elevate and optimize the product exploration experience, GA Communication Group and Obagi designed a website to help users navigate and engage with content.

Agency Team:

Associate Creative Director/Writer: Soyoon Bolton
Senior Art Director: John Reams
Senior Vice President, Managing Director: Ryan Van Pelt
Vice President, Executive Producer: Steve Buecking
User Experience Designer: Misty Castaldi
Producer: Craig Ward
Developer: Adam Terchin
CLIENT: Obagi Medical Products

Bronze Winner: Nucleus Medical Media

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Healthjourneysupport.com

Healthjourneysupport.com needed to provide healthcare professionals easy access to custom educational materials that could be shared with and viewed by patients engaged in the management of their health problems. The website’s responsive design enables information to be viewed anytime on any device, by caregivers and patients alike.

Agency Team:

Creative Director: Ed Stewart
Art Director/Senior Developer: Duane Comeaux
Senior Graphic Designer: Bill Blount
Director of Animation Production: Erin Frederikson
Director of Editorial Production: Mary Beth Clough
Senior Account Director: Bill Braswell
CLIENT: AstraZeneca US

DTC/DTP

To go right to one of our winners, click on their link below:

Gold Winner: Seven Three Media, LLC
Silver Winner: Ogilvy CommonHealth Worldwide
Bronze Winner: GA Communication Group

Gold Winner: Seven Three Media, LLC

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52 Ways to Stay Positive on Your HD Journey

Huntington’s disease is a devastating lifelong disease. The afflicted person often needs extensive care. The “52 Ways to Stay Positive” booklet lists 52 tips, strategies and quotes designed to help caregivers focus on one thing they can do each week to help them stay positive on their HD journey.

Agency Team:

Creative/Art Director: Bruce Hwozdek
Copywriter: Ruth Maharg
Senior Account Supervisor: Marilyn Mitchell
Client Producer: Binita Choksi
CLIENT: Lundbeck

Silver Winner: Ogilvy CommonHealth Worldwide

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Betaseron “I Don’t MS Around”

Betaseron, an injectable for multiple sclerosis (MS), was facing increased and aggressive competition. With the introduction of orals, the injectables as a class were seen as old-fashioned because they were the “original” form of treatment for MS. We revamped and advanced the Betaseron personality to make it feel more exciting, energetic—with a campaign theme that is unforgettable.

Agency Team:

VP Associate Creative Director (Art): Sue Cunningham
VP Creative Director (Copy): Allen Reich
Group Copy Supervisor: Thomas Bolt
SVP Creative Director (Art): Tina McGill
SVP Creative Director (Copy): Michele Moss
CLIENT: Bayer HealthCare

Bronze Winner: GA Communication Group

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Kuvan Powder Direct Mail Series

For years Kuvan was only available as tablets, which meant children with PKU either had to learn to swallow pills from infancy, or risk cognitive challenges throughout life. With the launch of Kuvan powder, this direct mail campaign supports the convenience of the new formulation in both messaging and the functionality of the mailer.

Agency Team:

Art Director: Tony DiOrio
Creative Director: Barclay Missen
Account Supervisor: Sydney Blank
Senior Vice President, Managing Director: Ryan Van Pelt
Senior Producer: Justin Colville
Project Coordinator: Bridget Kennelly
Creative Lead: Patrick Tucker
Copy: Ryan Tarvin
CLIENT: BioMarin

Digital Self-promotion

To go right to one of our winners, click on their link below:

Gold Winner: Avant Healthcare
Silver Winner: Intouch Solutions
Bronze Winner: McCann Torre Lazur

Gold Winner: Avant Healthcare

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Medical Marketing Fear #17

The “Fears” campaign was inspired by the concerns our clients face every day when it comes to medical/marketing communications. Many members of our staff have spent time on the client side, so mining their collective anxieties shaped the way we acknowledged and addressed those concerns through this playful ad series.

Agency Team:

Executive Director: Jeff Sears
Art Director: Ethan Goldberg
Copywriters: Chris Ryan and Matt Roland

Silver Winner: Intouch Solutions

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It’s in Our Genome Website

The new iteration of Intouchsol.com tells our story by using the same best practices we recommend to our clients: Responsive “atomic” design, strategic content and attention-grabbing visuals. Our company culture is communicated throughout the site with images of the people who work here—and make us who we are.

Agency Team:

Senior Front-End Developer: Chad Adams
Art Director: Jodi Augustine
Vice President, Business Development: Joey Barnes
Senior Interactive Copywriter: Sarah Epstein
Associate Creative Director: Craig Johnston
Creative Director: Jeff MacFarland

Bronze Winner: McCann Torre Lazur

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McCann Torre Lazur “AdSpeak Translator”

McCann Torre Lazur knows how to tell the truth well. So when submitting a video for Med Ad News’ Agency of the Year, MTL took a brutally honest look at decoding the “AdSpeak” of the advertising world. The video was getting laughs even after MTL went home with the trophy!​

Agency Team:

Chief Creative Officer: Marcia Goddard
Creative Director: Katharine Imbro
VP, Executive Producer: Jennifer Dee
Associate Creative Director, Copy: Jason Coleman
VFX/Animation Specialist: Patrick Johnson
Art Supervisor: Mark Pfahlert
Sr. Copywriter: Stephen Busichio

Print Self-promotion

To go right to one of our winners, click on their link below:

Gold Winner: JUICE Pharma Worldwide
Silver Winner: The Snow Companies
Bronze Winner: Palio+Ignite

Gold Winner: JUICE Pharma Worldwide

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“Sparks Will Fly”

Grounded in its New York headquarters for 12 years, JUICE went West to San Francisco, bringing with it stellar strategy and creative ingenuity. All that was needed was an announcement to ignite excitement and build awareness. Thus, the creative teed up a declaration of illumination as East meets West in healthcare advertising.

Agency Team:

Creative Director, Art: Annie Foster
Creative Director, Copy: Justin Rubin
Art Director: Taylor Moore
Digital Illustrator: Jason Arzberger
Art Buyer: Allison Candage
Strategic Planning: Kate Bressand

Silver Winner: The Snow Companies

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No One Searches For Fake Patients

The Snow Companies’ core competency is authenticity—we set out to design an ad that illustrates that. At the same time, the auto-fill concept allowed us to communicate some of our key offerings, while driving home our fundamental belief that a real patients’ story adds more value to health messaging than any other approach.

Agency Team:

VP Creative: Karen Jaramillo
Senior Creative Director: Brett Moffitt

Bronze Winner: Palio+Ignite

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CultofContent and CultofCool Journal Ads

Healthcare marketers need an agency with a mastery of brand-building and the multi-media techniques needed to connect with their audience during moments that matter. It’s content in context, it’s the intersection of questions and answers, a plus moment, where brands must add value or be ignored.

Agency Team:

Chief Global Creative Officer: Guy Mastrion
Creative Team: Joe Arcuri, Mike Osterhout, Philip Reynolds, Joe Tocci, Kim Werther
Editorial Team: Nora Wilder
Digital Strategy Team: Bill O’Bryon, Mike Smith
CGI Team: Taylor James

App

To go right to one of our winners, click on their link below:

Gold Winner: Intouch Solutions
Silver Winner: AbelsonTaylor
Bronze Winner: Novartis

Gold Winner: Intouch Solutions

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KidneyAPPetite: Nutrient Tracking Made Easy

KidneyAPPetite was created to provide a valuable tool to help chronic kidney disease (CKD) patients make healthy choices and monitor daily nutrient/fluid intake. Knowing that CKD patients are typically older and visually impaired and that over 70% have comorbid diseases, the app was designed with larger text, basic labeling and carefully selected color schemes to ensure ease of use and encourage repeat utilization.

Agency Team:

Creative Director, Copy: Andrea Byrne
Account Director: Jessica Cornwell
Team Lead, Project Manager: Brad Cunard
Creative Director: Tomek Weber
Account Administrator: Lacie Wornell
Account Director: Colette Wunderlich
Senior Director, Application Development: Yusuf Yaman
CLIENT: Sanofi U.S.

Silver Winner: AbelsonTaylor

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Kaletra Patient Journey App

AT brought the patient journey to life through an iPad application that combines information about the journey HIV+ patients face and real-life experiences from current HIV+ people.

Agency Team:

Creative Director: Tristen George
Associate Creative Director: Josh Shehab, Leo Kosir
Senior Copywriter: Orlando Diaz
Art Director: Sarah Alexander
Digital Producer: Margaret Sowa
Video Producer: Aldo Gagliardi
CLIENT: AbbVie

Bronze Winner: Novartis

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ViaOpta Nav

This app was designed to help visually impaired patients navigate from one place to another—offering a unique experience that can be life changing as patients are able to increase their mobility. This multi-language app was also designed with the help of AMD Alliance International in order to ensure real patients’ needs were considered.

Novartis Team:

Project Lead: Mohanad Fors
Patients Relations: Virginie Delwart, Mark Grossein
Management: Stephane Wolf
Legal: Lena Moran-Adams

Patient Group:

AMD Alliance International (Glendon Harris)

Development:

Giovanni Ciaffoni Software Development

Video

To go right to one of our winners, click on their link below:

Gold Winner: Klick Health
Silver Winner: DigitasLBi
Bronze Winner: JUICE Pharma Worldwide

Gold Winner: Klick Health

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Bring Your Pet to Work Day

Glenn Zujew, SVP, Executive Creative Director recalls, “We wanted to take the fun and familiarity of pet videos, with cute cats and funny dogs, and bring that to the workplace.” Glenn adds that such a theme would be “a great way to showcase our offices and people.”

Agency Team:

VP, Executive Creative Director: Glenn Zujew
Creative Director: Elliott Smith
Associate Creative Director: Marc Genesee
Designer: Gabriela Rank

Silver Winner: DigitasLBi

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Take It From A Fish

To increase awareness and educate those patients with very high triglycerides, who often suffer from multiple co-morbidities and are often nagged about their health, we leveraged an “edu-tainment” (entertaining and informative) approach with Sal and Marty, two straight-talking fish who offer the low down on life, love and triglycerides.

Agency Team:

SVP, Group Creative Director: Carlos Ricque
VP, Group Director, Creative: Mark Musto
SVP, Creative Strategy: Carla Wilke
VP, Group Director, Creative Strategy: Brian Sherwell
SVP, Group Account Director: Krista Bowman
VP, Group Account Director: Sabine Marangosian

CLIENT: AstraZeneca

Client Team:

North America Engagement Director, Brand Launch Excellence: Kristin Bucklen
Marketing Manager: Rosann Fisher

Bronze Winner: JUICE Pharma Worldwide

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Ubera Take Heart, Stay Smart Broadcast TV Commercial”

With the U.S. launch of Ubera, a new herbal supplement from Propharma, it was critical that JUICE made the unique name stick in the minds of health-conscious consumers. Through the use of playful storytelling, JUICE reinforced how a healthy heart and mind makes for a happy, healthier you.

Agency Team:

Creative Director, Art: Annie Foster
Creative Director, Copy: Justin Rubin
Art Directors: Sue McGhee, Christine Peterson
Copywriter: Emily White Paul
Consumer Strategist: Malcolm MacKenzie
Art Buyer: Allison Candage
Executive Producer: Michael Kaminski
Producer: Chris Paul
Project Manager: Ashley Salzano
Account Supervisor: Devin Tietz
CLIENT: Propharma USA LLC

Sales Aid

To go right to one of our winners, click on their link below:

Gold Winner: Dudnyk
Silver Winner: Giant Creative Strategy, LLC
Bronze Winner: Saatchi & Saatchi Health & Wellness

Gold Winner: Dudnyk

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Rooted in Dry Eye

Sjögren’s syndrome is a progressive autoimmune disease that often starts with the common symptoms of dry eye. This sales aid was designed to educate eye care professionals of their crucial role in diagnosing this disease early in its course, before it takes over the rest of the body.

Agency Team:

SVP, Creative Director: Laurie Bartolomeo
SVP, Creative Director: John Kemble
VP, Business Planning & Operations: Scott Harper
Senior Copywriter: Marielle Albanese
Art Director: Carrie Reed

CLIENT: Nicox, Inc.

Client Team:

Jason Menzo and Aaron Young

Silver Winner: Giant Creative Strategy, LLC

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Designing the Future of TAVI

Giant partnered with Edwards Lifesciences to bring the “Designing the Future” campaign to life. The messaging played off three key product attributes, and each spread featured a different gallery setting as the backdrop. Brand colors and messaging were seamlessly intertwined with the launch campaign to optimize the communication.

Agency Team:

Senior Studio Artist: Ed Roppo
VP, Group Creative Director: Joshua McCasland
Group Copy Supervisor: Corinne Coates
Art Supervisor: Lindsay Olson
SVP, Managing Group Director: Amber Rogers
Senior Interactive Art Director: Mike Kelly
Senior Project Manager: Dana Wolheim
Production Manager: Mary Giannantonio
VP, Group Creative Director: Sarah Patterson
Senior Production Manager: Jan Linden
Account Supervisor: Amy Lund
Project Manager: Jenny Dinh
Editor: Brian Veen
Management Supervisor: Scott Anson
CLIENT: Edwards Lifesciences

Bronze Winner: Saatchi & Saatchi Health & Wellness

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NovoMix 1-2-3

Doctors and patients hesitate to start insulin early. Often because of a lack of awareness, and a fear of the complexities of treatment—multiple doses, multiple pricks, etc. This was the reason why we chose to project insulin therapy, a simple process offering greater benefits. So starting insulin was as easy as 1-2-3.

Agency Team:

Copy Supervisor: Rigved Sarkar
Art Director: Sajan Skandakumar
Creative Director: Gautham Shenoy
Senior Account Manager: Rajdeep Mukherjee
Chief Strategy Officer: Peter Hendricks
CLIENT: Novo Nordisk

Multichannel

To go right to one of our winners, click on their link below:

Gold Winner: Concentric Health Experience
Silver Winner: GSW
Bronze Winner: Artcraft Health

Gold Winner: Concentric Health Experience

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“Iron Overload: Exjade Patient Journey”

To reach people at risk for iron overload, Novartis partnered with Concentric Health Experience, one of the first companies to utilize social media in healthcare. Through our multichannel approach, we created a new community to find patients where they were, activate them to seek treatment and improve their health experience.

Agency Team:

Managing Partner, Executive Creative Director: Adam Cohen
SVP, Creative Director, Copy: Kelly Wilson
SVP, Account Director: Bethany Sardinha
Account Supervisor: Margot Anderson
VP, Group Copy Supervisor: Tracy Incardone
Group Art Supervisor: Chad Polovick
CLIENT: Novartis

Silver Winner: GSW

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Speak People Campaign

Too often and on too many levels, humans are not connecting. The solutions may not be obvious, but they are out there. GSW believes that to find them, we need to change the conversation. This campaign shares our commitment to make a real difference in healthcare. And that we will do it by speaking a language healthcare hasn’t spoken in a long time. We speak people.

Agency Team:

VIDEO:
Executive Creative Director: David Sonderman
Creative Director: Scott Morris
Creative Director: Eric Davis
Copywriter: Gary Golden

CAMPAIGN:

Executive Creative Director: David Sonderman
Design Director: Tim Ryan
Designer: Rich Martin
Designer: Dylan Menges
Designer: Mike Pierce
Copywriter: Gary Golden
Creative Director: Eric Davis
Creative Director: Scott Morris
Creative Director: Sam Cannizzaro
Chief Technology Officer: Joel Gerber

Bronze Winner: Artcraft Health

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ORKIDS Clinical Trial Campaign

The ORKIDS Clinical Trial campaign was created with children and caregivers in mind. The colorful and engaging concepts were designed with casual fonts, playful icons and warm images of children. The result is a look and feel that makes the treatment of bacterial infections and taking part in a clinical trial approachable and easy to understand.

Agency Team:

General Manager & Executive Vice President: Marc Sirockman
Creative Director: Mary Testa
Content Director: Lynn Altmaier

Unbranded

To go right to one of our winners, click on their link below:

Gold Winner: AbelsonTaylor
Silver Winner: CultHealth
Bronze Winner: Dudnyk

Gold Winner: AbelsonTaylor

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TEVA Oncology “In A Word” Campaign

Teva Oncology sees each patient as the unique individual he or she is. They treat the person, not just the cancer, and they are changing the course of cancer care one patient at a time.

Agency Team:

Creative Director: Brad Graetz
Associate Creative Director: Tom Mateja, Mike Williams
Senior Copywriter: Dave Stratton
Senior Art Director: Kevin Tran
CLIENT: TEVA Pharmaceuticals

Silver Winner: CultHealth

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The Diabetes Download – YouTube Channel

A custom page providing easy-to-understand answers to essential diabetes questions—along with helpful web videos. One series uses a Talk Show format, with real patients and experts engaged in informative dialogue. Another series uses YouTube science phenom Michael Stevens to break down diabetes facts into patient-friendly infotainment.

Agency Team:

Interactive Developer: Radian Antarikso
Project Manager: Shannon Kester
Account Director: Helen Dodderidge
Art Director: Colin Dizengoff
Client Partner: Joseph Yenish
Senior Copywriter: Saul Katz
Creative Director: Dan Weitzman

CLIENT: Novo Nordisk Inc.

Client Team:

Sr. Manager Patient Relationship Mgmt, Patient Centric Strategy & Solutions: Marilyn Silva
Director, Patient Centric Strategy & Solutions: Amy West
Sr. Director, Patient Centric Strategy and Solutions: Jeremy Shepler

Bronze Winner: Dudnyk

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Battling Resistance

Antibiotic resistance is on the rise, and only a panoramic portrait of a pathogen army could help convey the dangerous impact it could have on global healthcare communities. Using bold artwork and messaging, this campaign grabbed the attention of the audience and emphasized to physicians the urgent need to change prescribing behavior—before it’s too late.

Agency Team:

SVP, Creative Director: Laurie Bartolomeo
SVP, Creative Director: John Kemble
VP, Account Director: Tim Anderson
Group Copy Supervisor: Kristin Morris
Art Supervisor: Mike Hawkins
Art Director: Amanda Eutsey

CLIENT: Cubist Pharmaceuticals

Client Team:

Leena Dalal and Drew Cronin-Fine

Other

To go right to one of our winners, click on their link below:

Gold Winner: REMIND-A-CAP
Silver Winner: Calcium USA
Bronze Winner: FronTier Managed Markets, an Access Group company

Gold Winner: REMIND-A-CAP

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Innovative Branded Technology

REMIND-A-CAP’s easy-to-use adherence device engages patients to better manage their medication regimens. The compliance promoting caps were branded to align with overall product marketing campaigns. Brands using REMIND-A-CAP saw increased compliance with doctor- and product-specific directions, resulting in healthier outcomes while simultaneously driving brand recognition.

Company Team:

SVP, Director of Sales: Ryan Alovis
EVP, Director of Operations: Matt Ramoundos
Managing Partner: Matthew Kahn
Founder, Inventor of REMIND-A-CAP: Nick Ramoundos

Silver Winner: Calcium USA

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“Get Closure”

Prolaryn Gel and Prolaryn Plus are injectable implants that help “close the gap” in patients with vocal fold insufficiency. The creative objective was to convey a warning as well as communicate awareness of the problem and treatment options. This mechanistic metaphor resonated with physicians in market research—with a very clear message backed up by the strong visual to drive the message home.

Agency Team:

President & Chief Strategic Officer: Lorna Weir, JD
Chief Creative Officer: Steven Hamburg
VP Creative Director: Jeff Scott
EVP, Client Services: Karen Beckert
Account Executive: Ashley Zamorski
Account Supervisor: Regina C. Brown
Project Coordinator: Devon Kenney
CLIENT: Merz North America, Inc.

Bronze Winner: FronTier Managed Markets, an Access Group company

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Crestor Cost & Coverage Platform Campaign

FronTier Managed Markets, based on direction from AstraZeneca client Thomas Boriso, created the Crestor cost and coverage messaging and creative platform. The approach successfully equipped representatives with a message flow and sell sheets to correct Crestor coverage and out-of-pocket cost misperceptions held by many HCPs and office staff.

Agency Team:

Account Services: Seth Gordon, Megan Jones, Bob Brower
Copy: Kristen Supchak
Art: Cory Myers, Diana Bartz
Studio: Glenn Gwiadza
Editorial: Howard Wolfson
Data Analytics: Julie Glover
CLIENT: AstraZeneca

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