PM360, a leading health marketing industry trade magazine, recognized the best innovators in the pharmaceutical, medical device, diagnostics, and biotech industries with their 9th annual Trailblazer Awards Gala on Thursday, September 14, 2017. The honors, bestowed at a gala banquet at Gotham Hall in Manhattan, are given to outstanding companies, marketers, brand managers, and cutting-edge initiatives.
The sold-out Gotham Hall rocked with laughter thanks to the night’s emcee, Emmy-award winning actress, comedian, and writer Judy Gold. Overall, 68 awards were presented over the course of the night. The night’s attendees also had a chance to cut loose on the dance floor and show off their moves.
“It is important to us to not only recognize the incredible achievements by our industry during the past year, but to also deliver a true celebration of those achievements with a night of well-deserved fun” says Anna Stashower, CEO and Publisher of PM360. “The work done by this year’s winners shows their dedication to improving healthcare and the industry as a whole, we not only gave them the spotlight, but also a night they won’t soon forget!”
Entries are judged and winners selected by the PM360 Editorial Advisory Board, a cross section of experts from across the industry. Winning entries were judged based on different criteria for each major category including Company of Year (innovation, talent development, and social responsibility), Brand Champions (innovation, leadership, communication, analytical, and organizational skills) and Initiatives (content, format, success in reaching targeted audience, and overall quality).
Each distinguished themselves in their ability to stand out in the complex healthcare environment. Additionally, the Marketer of the Year award singles out the individual who best exemplifies the most insightful, forward-thinking, and transformative marketing ideas and actions in the industry, while the Marketing Team award recognizes the group who best met those qualifications. PM360 will publish profiles of this year’s Trailblazer winners in its October issue.
This year’s PM360 Trailblazer winners include:
LIFETIME ACHIEVEMENT AWARD RECIPIENT
MARKETER OF THE YEAR
Arpan Shah, PharmD, MBA, Marketing Director, Lexicon Pharmaceuticals, Inc.
MARKETING TEAM OF THE YEAR WINNERS
MARKETING TEAM OF THE YEAR: Silver Winner
Defitelio Marketing Team (Jazz Pharmaceuticals, Dudynk)
MARKETING TEAM OF THE YEAR: Gold Winner
COMPANY OF THE YEAR WINNERS
PHARMACEUTICAL/BIOTECH COMPANY OF THE YEAR: Silver Winner
PHARMACEUTICAL/BIOTECH COMPANY OF THE YEAR: Gold Winner
Medical Device/Diagnostics COMPANY OF THE YEAR: Silver Winner
Medical Device/Diagnostics OF THE YEAR: Gold Winner
SPECIALTY PHARMA COMPANY OF THE YEAR Silver Winner
SPECIALTY PHARMA COMPANY OF THE YEAR: Gold Winner
ADVERTISING AGENCY OF THE YEAR: Silver Winner
ADVERTISING AGENCY OF THE YEAR: Gold Winner
SUPPLIER/VENDOR OF THE YEAR: Silver Winner
SUPPLIER/VENDOR OF THE YEAR: Gold Winner
BRAND CHAMPION AWARD WINNERS
Autoimmune: Kayte Lock, Director, U.S. Oncology Portfolio Marketing & Customer Engagement, Pfizer
Cardiology: Robert Burke, Product Director, XARELTO, Janssen Pharmaceuticals
Central Nervous System: Samantha Hack, Director, Neurology Marketing, Sunovion Pharmaceuticals, Inc.
Diabetes/Metabolic Disorders: David Lewis, Vice President of Marketing, Valeritas, Inc.
Gastrointestinal: Julie Holcombe, Senior Director, Marketing, Synergy Pharmaceuticals
Hematology/Oncology: Jillian Hodge, Product Manager, ZEJULA, TESARO
Infectious Disease: Nik Gandhi, Director of Marketing, Specialty Products, Grifols USA, LLC
Innovation: Elizabeth Turcotte, Lead, Patient Hub, Bristol-Myers Squibb Company
Managed Markets: Andrea Cook-Julian, Director, Long Term Care, Sunovion Pharmaceuticals Inc.
Medical Device/Diagnostics: Dan Duhart, Global VP Sales and Marketing, ElectroCore
Men’s Health: Brooke McCloy, Marketing Director, DTC Lead, Pfizer Inc.
Pain/Inflammation: Harshal Deshpande, Director of Marketing, Promius Pharma
Rare Diseases: Al Masucci, Vice President, IPF/ILD, Boehringer Ingelheim
Respiratory: Jason Marshall, Sr. Associate Director, Marketing, Boehringer Ingelheim
Women’s Health: Ajaya Das, Senior Director, Head of Marketing, Women’s Health, TEVA Pharmaceuticals
INITIATIVE WINNERS
APP/DIGITAL SOLUTION OR SUITE: Silver Winner
Fresenius Kabi Augmented Reality (Fresenius Kabi, AbelsonTaylor)
APP/DIGITAL SOLUTION OR SUITE: Gold Winner
spencer® (HAP Innovations, LLC, The Bloc)
CONSUMER WEBSITE/ONLINE INITIATIVE: Silver Winner
CREON.com (AbbVie, Intouch Solutions)
CONSUMER WEBSITE/ONLINE INITIATIVE: Gold Winner
APOQUEL (Zoetis, Ogilvy CommonHealth Worldwide)
DIRECT-TO-CONSUMER CAMPAIGN: Silver Winner
“Doors” (Takeda Pharmaceuticals USA, Pathway, BBDO NY)
DIRECT-TO-CONSUMER CAMPAIGN: Gold Winner
Cologuard (Exact Sciences Corporation, precisioneffect)
DIRECT-TO-PATIENT CAMPAIGN: Silver Winner
Bydureon: “BYDUREON IT!” (AstraZeneca, Heartbeat)
DIRECT-TO-PATIENT CAMPAIGN: Gold Winner
Firazyr “Mantra” (Shire, Dudnyk)
EMR/EHR PROGRAM: Silver Winner
ScriptGuide @Hospital (ConnectiveRx)
EMR/EHR PROGRAM: Gold Winner
HCP EDUCATION: Silver Winner
Opioid IQ (Collegium Pharmaceutical, Concentric Health Experience)
HCP EDUCATION: Gold Winner
VYVANSE Binge Eating Disorder Patient Ambassador Program (Shire, Snow Companies)
INTERACTIVE MARKETING PROGRAM: Silver Winner
Biopharmaceutical Mixed Media VR Manufacturing Tour (Boehringer Ingelheim, Confideo Labs)
INTERACTIVE MARKETING PROGRAM: Gold Winner
In My Eyes AR/VR App (Regeneron, Intouch Solutions)
PATIENT/CONSUMER EDUCATION: Silver Winner
Polycythemia Vera Disease Education (Incyte Corporation, The Navicor Group)
PATIENT/CONSUMER EDUCATION: Gold Winner
IBD Unmasked (Takeda Pharmaceuticals, Ketchum)
PERSISTENCE/ADHERENCE PROGRAM: Silver Winner
PERSISTENCE/ADHERENCE PROGRAM: Gold Winner
Empower Program (Takeda, Ashfield, Atlantis Healthcare)
POINT OF CARE: Silver Winner
Digital Wallboard (Outcome Health)
POINT OF CARE: Gold Winner
Solutions at the Shelf program ACZONE (Allergan, AbelsonTaylor, Rx EDGE Pharmacy Networks)
PRODUCT/Service LAUNCH: Silver Winner
Onzetra (Avanir Pharmaceuticals, precisioneffect)
PRODUCT/Service LAUNCH: Gold Winner
Lucentis Prefilled Syringe (Genentech, FCB Health)
PROFESSIONAL CAMPAIGN: Silver Winner
“The Stork” (Ferring Reproductive Health, Concentric Health Experience)
PROFESSIONAL CAMPAIGN: Gold Winner
LATUDA Adolescent Schizophrenia “Fragments” Campaign (Sunovion, AbelsonTaylor)
PROFESSIONAL WEBSITE/ONLINE INITIATIVE: Silver Winner
YONDELIS (Janssen, Team Chemistry)
PROFESSIONAL WEBSITE/ONLINE INITIATIVE: Gold Winner
SALES AID: Silver Winner
SALES AID: Gold Winner
Illumina Content Engine (Illumina, Seismic)
SELF-PROMOTION: Silver Winner
DDD and Me (Brightworks Interactive Marketing)
SELF-PROMOTION: Gold Winner
Intouch Solutions Goes #ALLin (Intouch Solutions)
SOCIAL MEDIA CAMPAIGN: Silver Winner
Can’t Silence a Cure for AIDS (Research Foundation to Cure AIDS, Havas Life New York)
SOCIAL MEDIA CAMPAIGN: Gold Winner
Pfizer: Pioneering Industry Firsts with Facebook (Pfizer, Create NYC)
UNBRANDED CAMPAIGN: Silver Winner
Hearing Voices of Support (SAARDA, The Bloc)
UNBRANDED CAMPAIGN: Gold Winner
The Daiichi Sankyo Pain Trends Report (Daiichi Sankyo, inVentiv Health Managed Markets)
VIDEO/TV CAMPAIGN: Silver Winner
LATUDA “Maya’s Story” (Sunovion, Team Life)
VIDEO/TV CAMPAIGN: Gold Winner
