PM360, a leading health marketing industry trade magazine, recognized the best innovators in the pharmaceutical, medical device, diagnostics, and biotech industries with their 9th annual Trailblazer Awards Gala on Thursday, September 14, 2017. The honors, bestowed at a gala banquet at Gotham Hall in Manhattan, are given to outstanding companies, marketers, brand managers, and cutting-edge initiatives.

The sold-out Gotham Hall rocked with laughter thanks to the night’s emcee, Emmy-award winning actress, comedian, and writer Judy Gold. Overall, 68 awards were presented over the course of the night. The night’s attendees also had a chance to cut loose on the dance floor and show off their moves.

“It is important to us to not only recognize the incredible achievements by our industry during the past year, but to also deliver a true celebration of those achievements with a night of well-deserved fun” says Anna Stashower, CEO and Publisher of PM360. “The work done by this year’s winners shows their dedication to improving healthcare and the industry as a whole, we not only gave them the spotlight, but also a night they won’t soon forget!”

Entries are judged and winners selected by the PM360 Editorial Advisory Board, a cross section of experts from across the industry. Winning entries were judged based on different criteria for each major category including Company of Year (innovation, talent development, and social responsibility), Brand Champions (innovation, leadership, communication, analytical, and organizational skills) and Initiatives (content, format, success in reaching targeted audience, and overall quality).

Each distinguished themselves in their ability to stand out in the complex healthcare environment. Additionally, the Marketer of the Year award singles out the individual who best exemplifies the most insightful, forward-thinking, and transformative marketing ideas and actions in the industry, while the Marketing Team award recognizes the group who best met those qualifications. PM360 will publish profiles of this year’s Trailblazer winners in its October issue.

This year’s PM360 Trailblazer winners include:

LIFETIME ACHIEVEMENT AWARD RECIPIENT

Margaret G. McGlynn, former President, Merck Vaccines, and currently Board Director at Vertex Pharmaceuticals, Amicus Therapeutics, Orphan Technologies and Air Products; and President, HCU Network America

 

MARKETER OF THE YEAR

Arpan Shah, PharmD, MBA, Marketing Director, Lexicon Pharmaceuticals, Inc.

 

MARKETING TEAM OF THE YEAR WINNERS

MARKETING TEAM OF THE YEAR: Silver Winner

Defitelio Marketing Team (Jazz Pharmaceuticals, Dudynk)

MARKETING TEAM OF THE YEAR: Gold Winner

Zicam® Marketing Team (Matrixx Initiatives, Protagonist, Simulmedia, Mediahead, Kwittken, TradeX Partners, Crowdtap)

 

COMPANY OF THE YEAR WINNERS

PHARMACEUTICAL/BIOTECH COMPANY OF THE YEAR: Silver Winner

Lexicon Pharmaceuticals, Inc.

PHARMACEUTICAL/BIOTECH COMPANY OF THE YEAR: Gold Winner

Novartis

Medical Device/Diagnostics COMPANY OF THE YEAR: Silver Winner

Roche Diagnostics Corporation

Medical Device/Diagnostics OF THE YEAR: Gold Winner

DIABNEXT LLC

SPECIALTY PHARMA COMPANY OF THE YEAR Silver Winner

Promius Pharma

SPECIALTY PHARMA COMPANY OF THE YEAR: Gold Winner

Strongbridge Biopharma plc

ADVERTISING AGENCY OF THE YEAR: Silver Winner

Calcium

ADVERTISING AGENCY OF THE YEAR: Gold Winner

Klick Health

SUPPLIER/VENDOR OF THE YEAR: Silver Winner

Qstream, Inc.

SUPPLIER/VENDOR OF THE YEAR: Gold Winner

Outcome Health

 

BRAND CHAMPION AWARD WINNERS

Autoimmune: Kayte Lock, Director, U.S. Oncology Portfolio Marketing & Customer Engagement, Pfizer

Cardiology: Robert Burke, Product Director, XARELTO, Janssen Pharmaceuticals

Central Nervous System: Samantha Hack, Director, Neurology Marketing, Sunovion Pharmaceuticals, Inc.

Dermatology: Rhonda Peebles, Executive Director, Head of Marketing, Dermatology and Tiffany Crawford, Director, Professional Marketing, Dermatology, Novartis Pharmaceuticals Corporation

Diabetes/Metabolic Disorders: David Lewis, Vice President of Marketing, Valeritas, Inc.

Gastrointestinal: Julie Holcombe, Senior Director, Marketing, Synergy Pharmaceuticals

Hematology/Oncology: Jillian Hodge, Product Manager, ZEJULA, TESARO

Infectious Disease: Nik Gandhi, Director of Marketing, Specialty Products, Grifols USA, LLC

Innovation: Elizabeth Turcotte, Lead, Patient Hub, Bristol-Myers Squibb Company

Managed Markets: Andrea Cook-Julian, Director, Long Term Care, Sunovion Pharmaceuticals Inc.

Medical Device/Diagnostics: Dan Duhart, Global VP Sales and Marketing, ElectroCore

Men’s Health: Brooke McCloy, Marketing Director, DTC Lead, Pfizer Inc.

Ophthalmology/Optometry: Sanjay Malieckal, PharmD, Sr. Director Ophthalmic Marketing, Sun Ophthalmics

Pain/Inflammation: Harshal Deshpande, Director of Marketing, Promius Pharma

Rare Diseases: Al Masucci, Vice President, IPF/ILD, Boehringer Ingelheim

Respiratory: Jason Marshall, Sr. Associate Director, Marketing, Boehringer Ingelheim

Women’s Health: Ajaya Das, Senior Director, Head of Marketing, Women’s Health, TEVA Pharmaceuticals

 

INITIATIVE WINNERS

APP/DIGITAL SOLUTION OR SUITE: Silver Winner

Fresenius Kabi Augmented Reality (Fresenius Kabi, AbelsonTaylor)

APP/DIGITAL SOLUTION OR SUITE: Gold Winner

spencer® (HAP Innovations, LLC, The Bloc)

CONSUMER WEBSITE/ONLINE INITIATIVE: Silver Winner

CREON.com (AbbVie, Intouch Solutions)

CONSUMER WEBSITE/ONLINE INITIATIVE: Gold Winner

APOQUEL (Zoetis, Ogilvy CommonHealth Worldwide)

DIRECT-TO-CONSUMER CAMPAIGN: Silver Winner

“Doors” (Takeda Pharmaceuticals USA, Pathway, BBDO NY)

DIRECT-TO-CONSUMER CAMPAIGN: Gold Winner

Cologuard (Exact Sciences Corporation, precisioneffect)

DIRECT-TO-PATIENT CAMPAIGN: Silver Winner

Bydureon: “BYDUREON IT!” (AstraZeneca, Heartbeat)

DIRECT-TO-PATIENT CAMPAIGN: Gold Winner

Firazyr “Mantra” (Shire, Dudnyk)

EMR/EHR PROGRAM: Silver Winner

ScriptGuide @Hospital (ConnectiveRx)

EMR/EHR PROGRAM: Gold Winner

Supporting Pharmaceutical Manufacturers in the New Age of Digital Care (Think Patients, Pharmacy Healthcare Solutions Inc.)

HCP EDUCATION: Silver Winner

Opioid IQ (Collegium Pharmaceutical, Concentric Health Experience) 

HCP EDUCATION: Gold Winner

VYVANSE Binge Eating Disorder Patient Ambassador Program (Shire, Snow Companies) 

INTERACTIVE MARKETING PROGRAM: Silver Winner

Biopharmaceutical Mixed Media VR Manufacturing Tour (Boehringer Ingelheim, Confideo Labs)

INTERACTIVE MARKETING PROGRAM: Gold Winner

In My Eyes AR/VR App (Regeneron, Intouch Solutions)

PATIENT/CONSUMER EDUCATION: Silver Winner

Polycythemia Vera Disease Education (Incyte Corporation, The Navicor Group)

PATIENT/CONSUMER EDUCATION: Gold Winner

IBD Unmasked (Takeda Pharmaceuticals, Ketchum)

PERSISTENCE/ADHERENCE PROGRAM: Silver Winner

Galderma CareConnect Patient Savings Program (Galderma Laboratories, L.P., Schaefer Advertising Company)

PERSISTENCE/ADHERENCE PROGRAM: Gold Winner

Empower Program (Takeda, Ashfield, Atlantis Healthcare)

POINT OF CARE: Silver Winner

Digital Wallboard (Outcome Health)

POINT OF CARE: Gold Winner

Solutions at the Shelf program ACZONE (Allergan, AbelsonTaylor, Rx EDGE Pharmacy Networks)

PRODUCT/Service LAUNCH: Silver Winner

Onzetra (Avanir Pharmaceuticals, precisioneffect)

PRODUCT/Service LAUNCH: Gold Winner

Lucentis Prefilled Syringe (Genentech, FCB Health)

PROFESSIONAL CAMPAIGN: Silver Winner

“The Stork” (Ferring Reproductive Health, Concentric Health Experience)

PROFESSIONAL CAMPAIGN: Gold Winner

LATUDA Adolescent Schizophrenia “Fragments” Campaign (Sunovion, AbelsonTaylor)

PROFESSIONAL WEBSITE/ONLINE INITIATIVE: Silver Winner

YONDELIS (Janssen, Team Chemistry)

PROFESSIONAL WEBSITE/ONLINE INITIATIVE: Gold Winner

Tresiba® HCP Digital Launch Acceleration & Evolution (Novo Nordisk Inc., closerlook, inc., Underscore Marketing LLC)

SALES AID: Silver Winner

Ferring Pharmaceuticals Reproductive Health Franchise VR Sales Aids (Ferring Pharmaceuticals, Confideo Labs)

SALES AID: Gold Winner

Illumina Content Engine (Illumina, Seismic)

SELF-PROMOTION: Silver Winner

DDD and Me (Brightworks Interactive Marketing)

SELF-PROMOTION: Gold Winner

Intouch Solutions Goes #ALLin (Intouch Solutions)

SOCIAL MEDIA CAMPAIGN: Silver Winner

Can’t Silence a Cure for AIDS (Research Foundation to Cure AIDS, Havas Life New York)

SOCIAL MEDIA CAMPAIGN: Gold Winner

Pfizer: Pioneering Industry Firsts with Facebook (Pfizer, Create NYC)

UNBRANDED CAMPAIGN: Silver Winner

Hearing Voices of Support (SAARDA, The Bloc)

UNBRANDED CAMPAIGN: Gold Winner

The Daiichi Sankyo Pain Trends Report (Daiichi Sankyo, inVentiv Health Managed Markets)

VIDEO/TV CAMPAIGN: Silver Winner

LATUDA “Maya’s Story” (Sunovion, Team Life)

VIDEO/TV CAMPAIGN: Gold Winner

TECFIDERA Reimagine MySelf (Biogen, Patients & Purpose)

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