AbelsonTaylor

Sunovion Pharmaceuticals

Latuda “Real Expressions” Campaign

The “Real Expressions” campaign features art inspired by stories of people living with bipolar depression—from the extreme depths of their suffering to the real joy of leading a thriving, healthy life with the help of Latuda. From patient stories, interviews, and imagery, artists were able to visualize three pre-treatment and five post-treatment scenes, from the hopeless, empty depths to the empowerment and reconnection that comes with a reduction in depressive symptoms. These stories connect with HCPs, patients, and caregivers in a breakthrough yet authentic way. The campaign shows them that Latuda is the only brand for bipolar depression. The brand that knows these patients, sees them, and celebrates all they can be with the help of their HCP and Latuda.

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