Publicis Health Media’s PeopleCloud Physician
Connecting HCP Data
Publicis Health Media (PHM) has reimagined HCP data management with the launch of PeopleCloud Physician, a sustainable platform that connects HCP data to drive better patient outcomes. Until now, the HCP data landscape was fragmented without a means of uniting data across planning, activation, reporting, and optimization. Launched in 2022, PeopleCloud Physician resolves this through an exclusive platform integration with Epsilon, a data and tech pioneer named Forester’s Leader in Customer Data Strategy & Activation Services.
According to a recent survey from Indegene, 62% of HCPs are overwhelmed by product-related promotional content from drugmakers. Prior to the introduction of PeopleCloud Physician, siloed HCP data couldn’t resolve identity between an HCP’s in-office behaviors and their out-of-office media consumption. PeopleCloud Physician resolves this industry challenge, enabling marketers to plan across endemic and non-endemic moments, ensuring messaging is relevant based on the last touchpoint. Through integrations with 40+ media corporations such as Medscape and 17,000+ consumer environments such as Google, Amazon, and Meta, PHM can build stronger segments informed by connected data and coordinate more impactful messaging across all touchpoints with HCPs.
PeopleCloud Physician also aggregates a unique planning dataset within the platform to compile and match data at the agency level. This reduces the manual work of having to match target lists to publishers by 98%.
In a time where HCPs face complex demands with limited bandwidth and emergent information sources, it is crucial for marketers to reach them with precise messaging in the correct context. PeopleCloud Physician enables that precision, yielding greater efficiencies and potentially better outcomes for patients.
