DeepIntent Patient Planner
Achieve Your Optimal Audience Mix
DeepIntent continues to change the game for marketers looking to plan more effective patient campaigns. Designed specifically for healthcare marketers, Patient Planner is a tool that enables on-demand audience creation, optimization, and real-time campaign planning based on clinical data in a privacy-safe way.
With Patient Planner, pharma advertisers can explore patient populations based on clinically relevant claims codes, assess audience combinations to create the optimal mix that maximizes audience quality at the lowest cost, and forecast addressable audience reach and spend across channels and devices.
Before Patient Planner, marketers lacked the visibility needed to fully understand the performance potential of their patient audiences. Now, Patient Planner enables them to proactively optimize their audiences before campaign activation.
Patient Planner received a U.S. patent in April 2023. It is the only tool that unifies medical and pharmacy claims within a healthcare demand-side platform (DSP) for on-demand patient audience creation and real-time campaign planning.
A Senior Vice President at Fingerpaint said, “Patient Planner is an important tool for pharma media strategists. It allows us to size and segment our patient market based on campaign-specific claims codes, demographics, media consumption habits, and more. The speed to insight helps us better create and execute personalized media strategies across patient types, channels, and devices.”
A manager at Dentsu Health added, “Patient Planner wowed my clients. They were interested in reaching a new patient audience based on specific criteria and needed to understand the patient population to gauge the opportunity. I pulled up Patient Planner and was able to confirm the patient count in real time.”
