Director, Digital Promotion and Multichannel Strategy
Customer Engagement Change Agent
Meghan Lopresto knows times have changed, as we all do. But what this Boehringer Ingelheim Director of Digital Promotion and Multichannel Strategy may know better than most is how to adapt. The Affordable Care Act (ACA) changed the way pharma’s customers do business in many ways—from the empowered patient who is now aware of their healthcare costs and making decisions based on these costs, to the physician who now has to run a business based on outcomes. In kind, these changes have affected pharma marketing. Engagement is no longer about reach and frequency but rather, relevance and value.
For little more than a year since appointed, Meghan has led the charge at Boehringer Ingelheim to help the company adapt to this new world. She has worked tirelessly with the company’s global and domestic teams to help implement changes that will ensure Boehringer Ingelheim is seen as a valued partner in the care of patients. Currently, Meghan is leading multiple work streams that support this change, including content and campaign strategy, while also leading a team of subject matter experts within the organization who are helping to socialize these marketing changes. Meghan’s ultimate goal: Achieving better customer engagement and, ultimately, patient outcomes, based on a deeper understanding of customer needs. And of course, Meghan is instrumental in keeping teams aligned and moving forward towards this goal.
“As a mentor and boss, she possesses strong leadership skills, has the ability to lead by example and with empathy for those that work with her and around her,” says Deb Nevins, Senior Associate Director, Digital Promotion & Multichannel Strategy, Diabetes Franchise at Boehringer Ingelheim Pharmaceuticals. “She guides without taking over and allows her employees to manage their own work in a way that provides room for growth. Everyone that knows Meghan and works with her agrees that she has the ability to raise their level of expertise by sharing her experiences.”