• Using Predictive Analytics to Enhance Customer Interaction

    Feature Articles by on March 17th, 2017

    Getting data to help us better interact with our customers is something we all strive to do. Historically, the pharmaceutical industry has used the abundant data it collects on doctor prescribing, patient claims, outlet sales, rep calls, marketing promotional spend, managed care formulary—and the list goes on to address business problems centered on brand performance […]

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