Paul Rabideau Paul Rabideau

Dr. Paul Rabideau is Sr. Advisor, Marketing Science at KMK Consulting, Inc. Paul has led both U.S. and Global groups during his 20 years using traditional and innovative commercial analytics in the pharmaceutical industry. He is a Past President of the Pharmaceutical Management Science Association (PMSA). He has a PhD in Economics and an MA in Counseling.

Using Predictive Analytics to Enhance Customer Interaction

Getting data to help us better interact with our customers is something we all ...