ELITE 2021 Strategist Joan-Marie Stiglich of Healio

Joan-Marie Stiglich

Chief Content Officer

Healio

Covering Every Angle of COVID

Early in COVID’s wake, Joan-Marie Stiglich recognized the far-reaching impact the pandemic was presenting to HCPs worldwide. As the Chief Content Officer of Healio, a source of medical news, education, and information for HCPs, she wanted to ensure these HCPs were getting the information they needed.

Joan-Marie’s news team covered every angle of the effects of the pandemic including, clinical research on new and emerging treatments; vulnerable populations; mental health of front-line HCPs; rapid adoption of telehealth; diagnosis and diagnostics; comorbidities; related public health issues such as alcoholism, mental health, and delayed diagnosis of other disease; and later reopening of clinical practices.

With the growing collection of COVID content, Joan-Marie oversaw the creation of the COVID-19 Resource Center to house the thousands of articles and related reference materials so HCPs could easily navigate to and find the latest information in support of their practice needs. Supplementing news reports, she and the Healio team secured commentary and perspective from KOLs across more than 20 specialties and government agencies and hospital systems to provide deeper insight into how this emerging disease was affecting their practice and their patients.

Under Joan-Marie’s leadership, Healio had previously launched several successful podcasts in various specialties. But in early April 2020, “Unmasking COVID-19”  launched its first episode hosted by Dr. Gintanjali Pai where she fielded clinician’s questions about managing vulnerable patients during the pandemic. Since its launch, the podcast has had more than 8,900 unique downloads.

Healio also saw significant gains in every engagement metric throughout the site. Total traffic increased 36% month-over-month from April 2020 to March 2020, and physician traffic increased 96% over the same time frame.

Prior to the pandemic, Joan-Marie was leading development of Healio’s new proprietary content tagging system, Healiologix, among other content personalization enhancements. Healiologix ultimately provides an enriched keyword result for users to dive deeper into areas of interest and offers more relevant recommendations to related content.

Joan-Marie also continues to lead Healio’s specialty approach to the COVID pandemic. From monitoring disease variants to vaccine administration, HCPs know where to turn for coverage of every aspect of COVID-19.

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