EVP, Growth & Innovation
Healthcare Industry Visionary
An innovator and an entrepreneur at heart, Prodeep Bose is always scanning the horizons for what’s next. As EVP, Growth & Innovation at The Bloc, Pro forges next-generation creative marketing solutions and strategies to drive growth from emerging opportunities across the healthcare continuum.
His partners and team are continuously impressed by his uncanny ability to see the big picture along with all its details—Pro can visualize an engagement ecosystem that takes into consideration all the nuances and realities of a given market situation. What this means for the rest of his team is that they have a powerful hypothesis that can be translated into a customer experience that moves the needle.
Whether Pro’s inspiration comes from his inner exploration in meditation and yoga or his travels to the farthest corners of the globe is hard to tell. But what is clear are the results his disruption delivers. Over the course of a multi-decade career, Pro has driven strategic excellence and organizational change at disruptive agencies including Digitas and Ogilvy, leading the evolution of new modes of framing brand value through customer engagement for industry-leading clients across healthcare, technology, finance, and consumer goods including American Express, IBM, Pfizer, AstraZeneca, Bristol-Myers Squibb, Johnson & Johnson, Novartis, and GSK.
During one of his many successes at The Bloc, Pro led the creation and development of a groundbreaking animal-health engagement platform—a personalized learning and engagement platform with over 140 scenario-based videos, resources, and peer connections designed to drive corporate brand loyalty among emerging veterinarians. More than 80% of the targeted customer universe enrolled in year one, and the platform still serves as a long-term relationship strategy that has fundamentally differentiated the client company.
With each new challenge, Pro further blurs the line between communication and experience, completely innovating the way we approach healthcare. As one colleague states, “What is so stunning to see is just how clear his vision is from the beginning, and it came down to the persistency to execute on that vision that made them invaluable investments for us and for our client organizations.”