precisioneffect
Amgen
Behind the Scenes with Aranesp® (darbepoetin alfa)
How do you show the market that there’s more to an 18-year-old product than just a functional benefit? You use the most iconic brand element (the red blood cell logo) to open the door to a three-dimensional illustrated world in which the imagery conveys all of the above brand benefits that Aranesp® and Amgen provide. Come in and take a look.
Agency Team:
Marinella Georgino, SVP, Creative Director
Maeden Anda, Associate Creative Director
Emily Ivey, Associate Creative Director
Jenny Seagram, Art Director
Joanna Beeman, SVP Content Director
Taylor Falencik, Copywriter
John Tran, PhD, Associate Medical Director
Kunsan Kim, SVP, Brand Strategy and Planning
Lauren Westberg, EVP, Managing Director
Valerie Bugtai-Elias, Vice President, Client Services
Dena Biggins, Group Account Director
Tina Limbo, Account Executive
Michelle Wozniak, Senior Project Manager
Client Team:
Jim Pellettiere, Marketing Director
