What better way to kick off the New Year then a look back at some of the most ingenious campaigns from the past year to get those creative juices flowing and raring to go for 2018. And we know these campaigns are capable of inducing inspiration (and maybe even some jealously) because they were picked by you—the creative minds tasked with developing captivating, unique, and informative healthcare campaigns. These are the winners of the 9th Annual PM360 Pharma Choice Awards—still the only awards in the industry decided purely by popular vote.

That’s right, for these awards the entire industry serves as judges and everyone gets an equal say in who deserves to win. For one month, we place all of our entries online and let voters choose their favorite in each of our 13 categories. More than 7,000 votes were cast this year to help determine the most creative apps, websites, sales aids, and more. As always, the top three vote getters in each category are recognized as our Gold, Silver, and Bronze winners.

Additionally, we provide a little special recognition to the top three overall vote getters. In case you missed them, those are the folks gracing our celebratory cover and seen in the image above. This year, the top three are Sunovion Pharmaceuticals’ “LATUDA Patient Builder IVA” App done with AbelsonTaylor; Takeda Pharmaceuticals and Lundbeck USA’s “Lighter Blue” Social Media campaign done with Klick Health and McCann HumanCare; and Avanir Pharmaceuticals’ “GenWhy” DTC/DTP campaign done with precisioneffect.

But, of course, we would like to congratulate all of this year’s winners—you truly deserve the honor. And we know that is true, because it is not just us saying it. It is every one of your colleagues.

This year’s PM360 Pharma Choice winners are:


Gold: “LATUDA Patient Builder IVA” for Sunovion Pharmaceuticals. Agency: AbelsonTaylor

Silver: “Making Virtual a Reality” for Regeneron. Agency: Intouch Solutions

Bronze: “ASSURE Program™ Local Care Center App” for Otsuka America Pharmaceutical, Inc. Agency: MediMedia Managed Markets, an ICON plc Company

Consumer Website

Gold: GAMUNEX-C “More to You” Patient Website for Grifols. Agency: SCOUT Marketing

Silver: Mederma® Consumer Website” for Merz North America. Agency: Excitant Healthcare Advertising

Bronze: “PBA Info Hand Print Website” for Avanir Pharmaceuticals. Agency: AbelsonTaylor


Gold: “GenWhy” for Avanir Pharmaceuticals. Agency: precisioneffect

Silver: “Control That Liberates” for Strongbridge Biopharma. Agency: Calcium

Bronze: Firazyr “Mantra” for Shire. Agency: Dudnyk


Gold: Precisely Focused INGREZZA HCP Campaign” for Neurocrine Biosciences. Agency: JUICE Pharma Worldwide

Silver: “eyelove” for Shire. Agency: Digitas Health

Bronze: “ALS Pathways” for Mitsubishi Tanabe Pharma America. Agency: HCB Health


Gold: “Can’t Silence a Cure for AIDS” for The Research Foundation to Cure AIDS. Agency: Havas Life New York

Silver: “Even a Trace Can Be Deadly Campaign” for Food Allergy Research & Education (FARE). Agency: Patients & Purpose

Bronze: “Garden in the City Gala” for Wellness House. Agency: Core-Rx Communications

Professional Print Campaign

Gold: “Meet Your Match” for Flexion Therapeutics. Agency: Dudnyk

Silver: “Legendary Survival / Unicorns Among Us” Campaign for Novartis. Agency: Harrison and Star

Bronze: “MAXFRAME Success in 3-D” for Depuy Synthes, a J&J Company. Agency: Elevate

Professional Website

Gold: “Turning the Tables on PPP” for Strongbridge Biopharma. Agency: Calcium

Silver: “Opioid IQ” for Collegium Pharmaceutical, Inc. Agency: Concentric Health Experience

Bronze: “TresibaPro.com: Promotional Launch & Evolution” for Novo Nordisk Inc. Agencies: closerlook, inc. & Underscore Marketing LLC

Sales Aid

Gold: “ADASUVE Agitation De-escalation” for Galen US. Agency: Elevate

Silver: “MAX Impact” for Becton, Dickinson and Company. Agency: Purohit Navigation

Bronze: “Ferring Reproductive Health Franchise VR Sales Aids” for Ferring Pharmaceuticals. Agency: Confideo Labs


Gold: “Making Medicine Matter.” Agency: Concentric Health Experience

Silver: “On the Moove in 2017.” Agency: Calcium

Bronze: “Welcome to the Jungle.” Agency: Elevate

Social Media

Gold: “Lighter Blue” for Takeda Pharmaceuticals and Lundbeck USA. Agencies: Klick Health and McCann HumanCare

Silver: “Sunovion Corporate Twitter Channel” from Sunovion Pharmaceuticals

Bronze: “#MyEpilepsyHero” for Sunovion Pharmaceuticals. Agency: AbelsonTaylor


Gold: Be Vocal: Speak Up for Mental Health” for Sunovion Pharmaceuticals Inc. Agency: Biosector 2

Silver: You Don’t Know Jack About MS®: Webisode: How I told My Family about My MS Diagnosis” for Teva Pharmaceuticals. Agency: RXMOSAIC

Bronze: “Keep Her Awesome” for Symbiomix, LLC (a Lupin Company). Agency: W2O Group


Gold (HCP Engagement): Brovana HCP PageGrabber” for Sunovion. Agency: Heartbeat

Silver (Conference Marketing): “A Booth Experience to Remember” for Shire Mydayis. Agency: Intouch Solutions

Bronze (Artificial Intelligence): “mBC | With Watson” for Pfizer Oncology. Agency: ghg | greyhealth group


Gold: “An Original Take on ADHD in Children and Teens” for Shire. Agency: Intouch Solutions

Silver: “Biopharmaceutical Mixed Media VR Manufacturing Tour” for Boehringer Ingelheim. Agency: Confideo Labs

Bronze: “Birthday Party” for Pfizer. Agency: ghg | greyhealth group


You May Also Like

PM360 2019 Innovative Product Linkt Location from Datacubed Health

Linkt Location Datacubed Health David Kiger, Chief Commercial Officer  david@datacubed.com The accurate detection of ...

ELITE 2019 Digital Crusader Michael Ruta of AMAG Pharmaceuticals

Michael Ruta Digital Capabilities Lead AMAG Pharmaceuticals Pushing Digital Up a Level In just ...

ELITE 2018 Disrupter Nancy Ibach of Merck & Co.

Nancy Ibach Consumer Director, U.S. Oncology Marketing Merck & Co. Bringing Testimonials to Oncology ...