What better way to kick off the New Year then a look back at some of the most ingenious campaigns from the past year to get those creative juices flowing and raring to go for 2018. And we know these campaigns are capable of inducing inspiration (and maybe even some jealously) because they were picked by you—the creative minds tasked with developing captivating, unique, and informative healthcare campaigns. These are the winners of the 9th Annual PM360 Pharma Choice Awards—still the only awards in the industry decided purely by popular vote.

That’s right, for these awards the entire industry serves as judges and everyone gets an equal say in who deserves to win. For one month, we place all of our entries online and let voters choose their favorite in each of our 13 categories. More than 7,000 votes were cast this year to help determine the most creative apps, websites, sales aids, and more. As always, the top three vote getters in each category are recognized as our Gold, Silver, and Bronze winners.

Additionally, we provide a little special recognition to the top three overall vote getters. In case you missed them, those are the folks gracing our celebratory cover and seen in the image above. This year, the top three are Sunovion Pharmaceuticals’ “LATUDA Patient Builder IVA” App done with AbelsonTaylor; Takeda Pharmaceuticals and Lundbeck USA’s “Lighter Blue” Social Media campaign done with Klick Health and McCann HumanCare; and Avanir Pharmaceuticals’ “GenWhy” DTC/DTP campaign done with precisioneffect.

But, of course, we would like to congratulate all of this year’s winners—you truly deserve the honor. And we know that is true, because it is not just us saying it. It is every one of your colleagues.

This year’s PM360 Pharma Choice winners are:

App

Gold: “LATUDA Patient Builder IVA” for Sunovion Pharmaceuticals. Agency: AbelsonTaylor

Silver: “Making Virtual a Reality” for Regeneron. Agency: Intouch Solutions

Bronze: “ASSURE Program™ Local Care Center App” for Otsuka America Pharmaceutical, Inc. Agency: MediMedia Managed Markets, an ICON plc Company

Consumer Website

Gold: GAMUNEX-C “More to You” Patient Website for Grifols. Agency: SCOUT Marketing

Silver: Mederma® Consumer Website” for Merz North America. Agency: Excitant Healthcare Advertising

Bronze: “PBA Info Hand Print Website” for Avanir Pharmaceuticals. Agency: AbelsonTaylor

DTC/DTP

Gold: “GenWhy” for Avanir Pharmaceuticals. Agency: precisioneffect

Silver: “Control That Liberates” for Strongbridge Biopharma. Agency: Calcium

Bronze: Firazyr “Mantra” for Shire. Agency: Dudnyk

Multichannel

Gold: Precisely Focused INGREZZA HCP Campaign” for Neurocrine Biosciences. Agency: JUICE Pharma Worldwide

Silver: “eyelove” for Shire. Agency: Digitas Health

Bronze: “ALS Pathways” for Mitsubishi Tanabe Pharma America. Agency: HCB Health

Philanthropic

Gold: “Can’t Silence a Cure for AIDS” for The Research Foundation to Cure AIDS. Agency: Havas Life New York

Silver: “Even a Trace Can Be Deadly Campaign” for Food Allergy Research & Education (FARE). Agency: Patients & Purpose

Bronze: “Garden in the City Gala” for Wellness House. Agency: Core-Rx Communications

Professional Print Campaign

Gold: “Meet Your Match” for Flexion Therapeutics. Agency: Dudnyk

Silver: “Legendary Survival / Unicorns Among Us” Campaign for Novartis. Agency: Harrison and Star

Bronze: “MAXFRAME Success in 3-D” for Depuy Synthes, a J&J Company. Agency: Elevate

Professional Website

Gold: “Turning the Tables on PPP” for Strongbridge Biopharma. Agency: Calcium

Silver: “Opioid IQ” for Collegium Pharmaceutical, Inc. Agency: Concentric Health Experience

Bronze: “TresibaPro.com: Promotional Launch & Evolution” for Novo Nordisk Inc. Agencies: closerlook, inc. & Underscore Marketing LLC

Sales Aid

Gold: “ADASUVE Agitation De-escalation” for Galen US. Agency: Elevate

Silver: “MAX Impact” for Becton, Dickinson and Company. Agency: Purohit Navigation

Bronze: “Ferring Reproductive Health Franchise VR Sales Aids” for Ferring Pharmaceuticals. Agency: Confideo Labs

Self-Promotion

Gold: “Making Medicine Matter.” Agency: Concentric Health Experience

Silver: “On the Moove in 2017.” Agency: Calcium

Bronze: “Welcome to the Jungle.” Agency: Elevate

Social Media

Gold: “Lighter Blue” for Takeda Pharmaceuticals and Lundbeck USA. Agencies: Klick Health and McCann HumanCare

Silver: “Sunovion Corporate Twitter Channel” from Sunovion Pharmaceuticals

Bronze: “#MyEpilepsyHero” for Sunovion Pharmaceuticals. Agency: AbelsonTaylor

Unbranded

Gold: Be Vocal: Speak Up for Mental Health” for Sunovion Pharmaceuticals Inc. Agency: Biosector 2

Silver: You Don’t Know Jack About MS®: Webisode: How I told My Family about My MS Diagnosis” for Teva Pharmaceuticals. Agency: RXMOSAIC

Bronze: “Keep Her Awesome” for Symbiomix, LLC (a Lupin Company). Agency: W2O Group

Variety

Gold (HCP Engagement): Brovana HCP PageGrabber” for Sunovion. Agency: Heartbeat

Silver (Conference Marketing): “A Booth Experience to Remember” for Shire Mydayis. Agency: Intouch Solutions

Bronze (Artificial Intelligence): “mBC | With Watson” for Pfizer Oncology. Agency: ghg | greyhealth group

Video

Gold: “An Original Take on ADHD in Children and Teens” for Shire. Agency: Intouch Solutions

Silver: “Biopharmaceutical Mixed Media VR Manufacturing Tour” for Boehringer Ingelheim. Agency: Confideo Labs

Bronze: “Birthday Party” for Pfizer. Agency: ghg | greyhealth group

Ads

You May Also Like

ELITE 2018 Transformational Leader Michele Schimmel of Marina Maher Communications and RXMOSAIC

Michele Schimmel Director of Healthcare Marina Maher Communications, RXMOSAIC The Turnaround Artist In 2015, ...

The Impact of Express Scripts’ 2019 Formulary Exclusion List

Earlier this month, Express Scripts announced its 2019 National Preferred Formulary (NPF), which added ...