Dudnyk
Shire
Firazyr “Mantra”
Patient and physician insights uncovered an opportunity to encourage patients with hereditary angioedema (HAE) to approach treatment differently through a clear, simple, and directional campaign featuring real patients. The simple mantra communicates the benefit of Firazyr and the transformational nature of using Firazyr as soon as symptoms are recognized.
Agency Team:
Account Director: Heather Drahos
Account Supervisor: Allie Focht
Senior Account Executive: Amelia Klaus
EVP, Creative Director: Laurie Bartolomeo
Associate Creative Director, Art: Michael Hawkins
Associate Creative Director, Copy: Kristin Morris
Senior Art Director: Amanda Eutsey
Scientific Director: John Kennard
EVP, Chief Strategy Officer: Drew Desjardins
Director of Editorial Services: Joe Chelius
