Confideo Labs
Boehringer Ingelheim
Biopharmaceutical Mixed Media VR Manufacturing Tour
Boehringer Ingelheim was seeking a differentiated platform to showcase their biopharmaceutical manufacturing facility in Fremont, CA, and demonstrate the complex process of producing biologic compounds in an approachable way. Confideo Labs engaged to deploy an industry-first mixed media video, which combined live-action VR video with interactive media, holograms, and 3D animations.
Agency Team:
Founder & CEO: Mike Marett
Technical Project Lead: Matt Irwin
Creative Lead: Chad Capeland
Senior Account Manager: Cristina Spano
Client Team:
Head of Marketing, Biosimilars: Mark Langston
Associate Director Biosimilars Payer Marketing: Jonathan Gibney
Sr. AD Biosimilars Marketing: Adam Boshell
