Confideo Labs

Boehringer Ingelheim

Biopharmaceutical Mixed Media VR Manufacturing Tour

Boehringer Ingelheim was seeking a differentiated platform to showcase their biopharmaceutical manufacturing facility in Fremont, CA, and demonstrate the complex process of producing biologic compounds in an approachable way. Confideo Labs engaged to deploy an industry-first mixed media video, which combined live-action VR video with interactive media, holograms, and 3D animations.

Agency Team:

Founder & CEO: Mike Marett
Technical Project Lead: Matt Irwin
Creative Lead: Chad Capeland
Senior Account Manager: Cristina Spano

Client Team:

Head of Marketing, Biosimilars: Mark Langston
Associate Director Biosimilars Payer Marketing: Jonathan Gibney
Sr. AD Biosimilars Marketing: Adam Boshell

Ads

You May Also Like

ELITE 2020 Launch Expert Peter Zenobi of Sanofi Pasteur

Peter Zenobi Deputy Director, Consumer Marketing Sanofi Pasteur Leading Launches in Every Sector Spanning ...

Improving Health Outcomes Using Social Disparities Data

Hardly a day passes without news of another disruptive healthcare alliance or collaboration focusing ...