Calcium
On the Moove in 2017
This unusually bold and memorable campaign relies on inventive cow iconography—and clever wordsmithing—to capture the essence of the agency’s “Brand Nourishment” message. The creative charms and seduces rather than using a blunt selling approach. In an era of faceless, “me too” agencies, the “Cows” campaign has been highly successful at raising Calcium’s profile and awareness.
Agency Team:
Founder / CEO: Steven Michaelson
Managing Partner / Chief Creative Officer: Steve Hamburg
SVP, Creative: Mick Rogers
Associate Art Director: Sara Pomykacz
Account Supervisor: Anna Heleniak
Account Executive: Elizabeth Hathaway
