2017 Pharma Choice Silver DTC/DTP

Calcium

Strongbridge Biopharma

Control That Liberates

Calcium developed a compelling ad campaign around the theme of “control that liberates.” The core visual concept is a fusion of “before” and “after” states, which succinctly and cleverly capture the arc of the KEVEYIS patient journey. With headlines reinforcing the benefit of going from “limitation to activation,” this campaign successfully integrates both the PPP “problem” and “solution,” thereby heightening engagement and driving activation.

Agency Team:

Founder / CEO: Steven Michaelson
Managing Partner / Chief Creative Officer: Steve Hamburg
Managing Partner / Chief Strategy Officer: Garth McCallum-Keeler
SVP, Creative: Mick Rogers
SVP, Copy: Deb Young
VP, Account Services: Tom Baldwin
Senior Art Director: Melissa Larsen

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