precisioneffect

Avanir Pharmaceuticals

GenWhy

We started with the question of any migraine sufferer—why wouldn’t you send relief to the source of pain? The idea of questioning standard approaches led to our GenWhy characters: Bolt, Raye, and Aura. Built in CGI for multi-media flexibility, always asking the direct questions patients sometimes avoid.

Agency Team:

SVP, Creative Director: Marinella Georgino
SVP, Brand Strategy & Planning: Kunsan Kim
Group Account Supervisor: Jillene Cote
Senior Account Executive: Krista Jurgensen
ACD, Art: Janice Moore
ACD, Art: Emily Ivey
Medical Writer: John Tran
Senior Interactive Designer: Chris Varesi

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