JPA Health and AstraZeneca
#MyFollowThrough
AstraZeneca tapped JPA Health to create an awareness campaign on the importance of biomarker testing. The resulting #MyFollowThrough campaign rallied a symphony of voices across social media, all of whom have a personal connection to lung cancer, to drive awareness of the critical need to “follow through” with biomarker testing.
JPA Health Team Members:
Adam Pawluk, Executive Vice President
Carolyn Sobczyk, Senior Vice President
Grace Wahlbrink, Senior Vice President, Digital Marketing
Anhchi Ha, Account Director, Digital Marketing
