The finalists are in for the ninth-annual PM360 Trailblazer Awards. PM360, a leading health-marketing industry trade magazine, will honor the pharmaceutical and medical device industries’ most influential innovators. Established in 2009, the Trailblazer Awards are given to outstanding companies, marketers, marketing teams, brand managers, and initiatives representing the best the industry has to offer.
“The stature and size of our Trailblazer Awards continues to grow each year,” says Anna Stashower, CEO and Publisher of PM360. “And we couldn’t be more delighted! Not only did we receive more overall entries than ever before, but companies, in larger numbers than we have ever seen, entered this year’s awards also. So as the competition becomes tougher and tighter, we can’t thank our judges enough for choosing the most deserving entries as finalists.”
The award finalists are selected by the PM360 Editorial Advisory Board, which is comprised of some of the most forward-thinking leaders in their respective fields.
To reach the finalist phase, companies must show achievement in various areas including innovation, talent development, and social responsibility. Meanwhile, Brand Champions and Marketers of the Year are judged on their leadership, skill, dedication, impact, and effectiveness of their work. The Marketing Teams are assessed by the quality of their work together and the results they were able to deliver. And the Initiative entries are evaluated on their ability to overcome challenges; the skill, innovation, and quality of planning and execution; and the effectiveness of the work.
Finalists are acknowledged and winners will be honored during a special reception at Gotham Hall at 1356 Broadway in New York City on Thursday, September 14, 2017. Each year, the Trailblazer Awards Gala attracts more attendees from the pharmaceutical industry than any other industry event. Profiles of all of the night’s winners will appear in PM360’s October issue.
Emmy Award-winning actress and comedian Judy Gold will serve as the emcee for the event. Judy Gold has written and starred in two critically acclaimed, long-running Off-Broadway hit shows: The Judy Show – My Life As A Sitcom, (New York Times critic’s pick) and 25 Questions for a Jewish Mother, which won the 2007 GLAAD award for Outstanding New York Theater. Judy has also appeared as a guest star on several popular TV shows including “Louie,” “30 Rock,” “2 Broke Girls,” “The Big C” and “Sex & The City.”
Additionally, PM360 is honored to announce that Margaret G. McGlynn, former President, Merck Vaccines, and currently Board Director at Vertex Pharmaceuticals, Amicus Therapeutics, Orphan Technologies and Air Products; and President, HCU Network America, will be the recipient of the prestigious Trailblazer Lifetime Achievement Award.
Tickets for the Trailblazer Awards Gala can be purchased by visiting www.pm360online.com/trailblazerawards2017/tickets. For more information about tickets, contact Kayla Walsh at 646-300-8117 or kayla.walsh@pm360online.com.
You can also follow the awards real-time on Twitter at www.twitter.com/pm360online.
The Finalists Are:
MARKETER OF THE YEAR
David Fincutter, Marketing Manager II, CREON Marketing, AbbVie
Gayle McCracken Tuttle, VP Market Innovation, HAP Innovations, LLC
Vic Noble, VP/Head of Marketing, Ophthalmics, Shire
Arpan Shah, PharmD, MBA, Marketing Director, Lexicon Pharmaceuticals, Inc.
MARKETING TEAM OF THE YEAR
Defitelio Marketing Team (Jazz Pharmaceuticals, Dudynk)
Jardiance Brand Team (Boehringer Ingelheim, Eli Lilly and Company, Area 23, Evoke Health)
Promius Neurology Team (Promius Pharma, Greater Than One, CultHealth)
UCB Epilepsy Patient Marketing & Social Media Team (UCB, Klick Health, Cooney Waters Unlimited)
Zicam® Marketing Team (Matrixx Initiatives, Protagonist, Simulmedia, Mediahead, Kwittken, TradeX Partners, Crowdtap)
COMPANY OF THE YEAR: PHARMACEUTICAL/BIOTECH
Allergan plc
AstraZeneca
Bayer HealthCare
Lexicon Pharmaceuticals, Inc.
Novartis
COMPANY OF THE YEAR: MEDICAL DEVICE/DIAGNOSTICS
Celsee Diagnostics
DIABNEXT LLC
Genomic Health, Inc.
Mederi Therapeutics Inc.
Medtronic
Roche Diagnostics Corporation
COMPANY OF THE YEAR: SPECIALTY PHARMA/BIOTECH
BioDelivery Sciences
Promius Pharma
Shire
Strongbridge Biopharma plc
COMPANY OF THE YEAR: ADVERTISING AGENCY
Calcium
Concentric Health Experience
Fingerpaint
Intouch Solutions
Klick Health
COMPANY OF THE YEAR: SUPPLIER/VENDOR
AssistRx
Lifescript
Outcome Health
Qstream, Inc.
Skipta
PM360’s LIFETIME ACHIEVEMENT AWARD RECIPIENT
Margaret G. McGlynn, former President, Merck Vaccines, and currently Board Director at Vertex Pharmaceuticals, Amicus Therapeutics, Orphan Technologies and Air Products; and President, HCU Network America
PM360’s 2017 TRAILBLAZER BRAND CHAMPION AWARD WINNERS
Autoimmune: Kayte Lock, Director, U.S. Oncology Portfolio Marketing & Customer Engagement, Pfizer
Cardiology: Robert Burke, Product Director, XARELTO, Janssen Pharmaceuticals
Central Nervous System: Samantha Hack, Director, Neurology Marketing, Sunovion Pharmaceuticals, Inc.
Dermatology: Rhonda Peebles, Executive Director, Marketing, Head of Dermatology and Tiffany Crawford, Director, Professional Marketing & Promotions, Dermatology of Novartis Pharmaceutical Corporation
Diabetes/Metabolic Disorders: David Lewis, Vice President of Marketing, Valeritas, Inc.
Gastrointestinal: Julie Holcombe, Senior Director, Marketing, Synergy Pharmaceuticals
Hematology/Oncology: Jillian Hodge, Product Manager, ZEJULA, TESARO
Infectious Disease: Nik Gandhi, Director of Marketing, Specialty Products, Grifols USA, LLC
Innovation: Elizabeth Turcotte, Lead, Patient Hub, Bristol-Myers Squibb Company
Managed Markets: Andrea Cook-Julian, Director, Long Term Care, Sunovion Pharmaceuticals Inc.
Medical Device/Diagnostics: Dan Duhart, Global VP Sales and Marketing, ElectroCore
Men’s Health: Brooke McCloy, Marketing Director, DTC Lead, Pfizer Inc.
Ophthalmology/Optometry: Sanjay Malieckal, PharmD, Sr. Director Ophthalmic Marketing, Sun Ophthalmics
Pain/Inflammation: Harshal Deshpande, Director of Marketing, Promius Pharma
Rare Diseases: Al Masucci, Vice President, IPF/ILD, Boehringer Ingelheim
Respiratory: Jason Marshall, Sr. Associate Director, Marketing, Boehringer Ingelheim
Women’s Health: Ajaya Das, Senior Director, Head of Marketing, Women’s Health, TEVA Pharmaceuticals
INITIATIVE FINALISTS
APP/DIGITAL SOLUTION OR SUITE
3D Body Explorer for Oncology + Hematology (Novartis Oncology, BioDigital, The Marketing Agents)
Fresenius Kabi Augmented Reality (Fresenius Kabi, AbelsonTaylor)
spencer® (HAP Innovations, LLC, The Bloc)
Virtual Th2 Pathway (Sanofi, Regeneron, Havas Life New York)
VR Glaucoma Simulation for ECPs (AERIE Pharmaceuticals, Carling Communications)
CONSUMER WEBSITE/ONLINE INITIATIVE
APOQUEL (Zoetis, Ogilvy CommonHealth Worldwide)
CREON.com (AbbVie, Intouch Solutions)
Humanlongevity.com (Human Longevity Inc., The Bloc)
NUEDEXTA Website (Avanir Pharmaceuticals, AbelsonTaylor)
RADIESSE (Merz Aesthetics, Carling Communications)
DIRECT-TO-CONSUMER CAMPAIGN
APOQUEL Dogimonial (Zoetis, Ogilvy CommonHealth Worldwide)
Cologuard (Exact Sciences Corporation, precisioneffect)
“Doors” (Takeda Pharmaceuticals USA, Pathway, BBDO NY)
ELIQUIS (Bristol-Myers Squibb, Pfizer, Publicis North America)
VIAGRA Single Packs (Pfizer, BBDO, RAPP)
DIRECT-TO-PATIENT CAMPAIGN
APOQUEL Dogimonial (Zoetis, Ogilvy CommonHealth Worldwide)
Bydureon: “BYDUREON IT!” (AstraZeneca, Heartbeat)
Firazyr “Mantra” (Shire, Dudnyk)
Omnipod, We Are Podders (Insulet Corporation, precisioneffect)
The About Carcinoid Community (Lexicon Pharmaceuticals, MicroMass Communications, Inc.)
EMR/EHR PROGRAM
Percept (Ogilvy CommonHealth Worldwide)
ScriptGuide @Hospital (ConnectiveRx)
Supporting Pharmaceutical Manufacturers in the New Age of Digital Care (Think Patients, Pharmacy Healthcare Solutions Inc.)
HCP EDUCATION
ALK Progression (ARIAD Pharmaceuticals, Inc., Ogilvy CommonHealth Worldwide)
Lymphoma “Extinction” Campaign (Celgene, The Navicor Group)
Opioid IQ (Collegium Pharmaceutical, Concentric Health Experience)
VR Glaucoma Simulation for ECPs (AERIE Pharmaceuticals, Carling Communications)
VYVANSE Binge Eating Disorder Patient Ambassador Program (Shire, Snow Companies)
INTERACTIVE MARKETING PROGRAM
AstraZeneca Immuno-Oncology Delphi Initiative (AstraZeneca, inVentiv Health, Proventus Health Solutions LLC, The Lockwood Group)
Biopharmaceutical Mixed Media VR Manufacturing Tour (Boehringer Ingelheim, Confideo Labs)
Focus on Life, Lungs and Meaningful Changes in COPD Care (Boehringer Ingelheim, Healthcasts)
In My Eyes AR/VR App (Regeneron, Intouch Solutions)
NUEDEXTA Website (Avanir Pharmaceuticals, AbelsonTaylor)
PATIENT/CONSUMER EDUCATION
APOQUEL Dogimonial (Zoetis, Ogilvy CommonHealth Worldwide)
CREON Bite-Sized Education Video Series (AbbVie, Intouch Solutions)
Hearing Voices of Support (SAARDA, The Bloc)
IBD Unmasked (Takeda Pharmaceuticals, Ketchum)
Polycythemia Vera Disease Education (Incyte Corporation, The Navicor Group)
PERSISTENCE/ADHERENCE PROGRAM
Digital-Multichannel Copay Offer Delivery (ConnectiveRx)
Empower Program (Takeda, Ashfield, Atlantis Healthcare)
FLONASE SENSIMIST (GSK, Ogilvy CommonHealth Worldwide)
Galderma CareConnect Patient Savings Program (Galderma Laboratories, L.P., Schaefer Advertising Company)
POINT OF CARE
Conversations in Motion (Eli Lilly, Sentrix Health)
Digital Wallboard (Outcome Health)
FLONASE SENSIMIST (GSK, Ogilvy CommonHealth Worldwide)
PatientPoint Communicate—Waiting Room Digital Screens Program (PatientPoint)
Solutions at the Shelf program ACZONE (Allergan, Pacific Communications, Rx EDGE Pharmacy Networks)
PRODUCT/SERVICE LAUNCH
BromSite “Knight” (Sun Opthalmics, Dudnyk)
FLONASE SENSIMIST (GSK, Ogilvy CommonHealth Worldwide)
Lucentis Prefilled Syringe (Genentech, FCB Health)
Onzetra (Avanir Pharmaceuticals, precisioneffect)
Restylane® Refyne and Restylane® Defyne (Galderma, FCB Health)
PROFESSIONAL CAMPAIGN
BOSULIF “Distinct Profile” Campaign (Pfizer, Sentrix Health)
BromSite “Knight” (Sun Opthalmics, Dudnyk)
LATUDA Adolescent Schizophrenia “Fragments” Campaign (Sunovion, AbelsonTaylor)
Lymphoma “Extinction” Campaign (Celgene, The Navicor Group)
“The Stork” (Ferring Reproductive Health, Concentric Health Experience)
PROFESSIONAL WEBSITE/ONLINE INITIATIVE
Direct-to-Practice Program – Personalizing Non-personal Promotion in Bipolar Depression Treatment (Sunovion Pharmaceuticals Inc., Hybrid Healthcare Communications)
FLONASE SENSIMIST (GSK, Ogilvy CommonHealth Worldwide)
Opioid IQ (Collegium Pharmaceutical, Concentric Health Experience)
Tresiba® HCP Digital Launch Acceleration & Evolution (Novo Nordisk Inc., closerlook, inc., Underscore Marketing LLC)
YONDELIS (Janssen, Team Chemistry)
SALES AID
Brovana Sales Aid (Sunovion Pharmaceuticals, Concentric Health Experience)
Ferring Pharmaceuticals Reproductive Health Franchise VR Sales Aids (Ferring Pharmaceuticals, Confideo Labs)
FLONASE SENSIMIST (GSK, Ogilvy CommonHealth Worldwide)
Illumina Content Engine (Illumina, Seismic)
In My Eyes AR/VR App (Regeneron, Intouch Solutions)
SELF-PROMOTION
DDD and Me (Brightworks Interactive Marketing)
Intouch Solutions Goes #ALLin (Intouch Solutions)
The Healthy Perspectives Podcast (Patients & Purpose)
The Molecule Campaign (Concentric Health Experience)
“The Unifying Effect” (Dudnyk)
SOCIAL MEDIA CAMPAIGN
BD Diabetes Innovations US Facebook Community (BD Medical – Diabetes Care, Brightworks Interactive Marketing)
Can’t Silence a Cure for AIDS (Research Foundation to Cure AIDS, Havas Life New York)
#MyEpilepsyHero Social Media Campaign (Sunovion, AbelsonTaylor)
Pfizer: Pioneering Industry Firsts with Facebook (Pfizer, Create NYC)
Zicam Cold Remedy Facebook Awareness Campaign (Zicam, Protagonist)
UNBRANDED CAMPAIGN
Avanir PBA Film Promotional Materials (Avanir Pharmaceuticals, AbelsonTaylor)
CrohnsandColitis.com (AbbVie, Intouch Solutions)
Hearing Voices of Support (SAARDA, The Bloc)
“Look Beneath the Surface” (Sanofi, Regeneron, Havas Life New York)
The Daiichi Sankyo Pain Trends Report (Daiichi Sankyo, inVentiv Health Managed Markets)
VIDEO/TV CAMPAIGN
Bydureon: “BYDUREON IT!” (AstraZeneca, Heartbeat)
Horizant: “Augmentation” (XenoPort, Heartbeat)
LATUDA “Maya’s Story” (Sunovion, Team Life)
TECFIDERA Reimagine MySelf (Biogen, Patients & Purpose)
VIAGRA Single Packs (Pfizer, BBDO)
