Michael Ruby
President, Chief Creative Officer
Park & Battery
Bringing Pharma’s Stories to Life
Over the past 20 years, Michael Ruby has dedicated his career to telling stories of the miraculous work being done in pharmaceuticals and healthcare. He co-founded Park & Battery in early 2022 following his time as Chief Creative Officer and a managing partner of agency Retina, where he helped lead the company to being named the Association of National Advertisers (ANA) B2B Agency of the Year three consecutive years.
At these two agencies, he’s worked with some of the world’s leading and most exciting emerging pharma and life sciences brands, creating daring campaigns that create value for the client. For example, Michael used an Albert Einstein quote, “The greatest scientists are always artists as well,” as the inspiration for Gibco’s “The Art of Cells” campaign. The campaign recruited half a dozen cell scientists and paired them with artists who translated the science into a piece of art. The unique science/art experiment and video series generated over one million views as well as nearly 20 major creative honors.
Another example of Michael’s work is the Thermo Fisher Scientific “Step Beyond Stories” initiative. Thermo Fisher Scientific launched this brand advertising campaign to tell the stories of how it enables some of the most important work done globally to make the world healthier, cleaner, and safer. Michael spearheaded this campaign celebrating the biotech scientists and communities who’ve gone a step beyond to make a difference with Thermo Fisher Scientific as their partner. Giving a child a second shot at life through cell therapy. Stopping crime before it happens with DNA testing. Pioneering PCR testing for COVID-19. Empowering a new generation of STEM students. Healing a severely wounded warrior. You can view the campaign at: https://bit.ly/43usVkz.
Michael first honed his storytelling skills as a musical theater performer and award-winning librettist. His musicals and songs have been performed across the U.S., and in England and South America, including his works with frequent collaborator Rob Rokicki (composer/lyricist of Broadway’s The Lightning Thief).
