IndustryBRIEFS

Newsweek’s ranking of the best advancing value-based care.

Advancing Value-Based Care through Hospital Rankings

With a goal of advancing value- based care, Statista R, known for creating data-driven rankings, has partnered with ICHOM, a global non-profit dedicated to transforming healthcare. As part of this initiative, Statista will incorporate ICHOM as a knowledge partner for its global hospital rankings, including the highly regarded “World’s Best Hospitals” and “World’s Best Specialized Hospitals” lists. This integration will ensure that the rankings reflect a comprehensive understanding of patient-centered outcomes and portray the global drive towards the implementation of Patient Reported Outcome Measures (PROMs) in hospitals.

ICHOM will promote the Statista rankings among its network of healthcare professionals and policymakers, further amplifying the impact of this collaboration. ICHOM’s endorsement acknowledges the importance of Statista’s hospital rankings in driving value-based care, encouraging hospitals to focus on crucial patient outcomes. This partnership promises to promote a more transparent and patient- centric healthcare landscape, benefiting both patients and providers.

FINN Partners Launches Global Healthcare Group
As an integrated marketing agency, FINN Partners has always aimed to make a tangible difference in the world. This month, they launched the Global Health Impact Group, whose mission is to equip clients with the tools and strategies necessary
to make a meaningful difference in global health. With a focus on 130 countries in Africa, Asia, Europe, and the Americas, the group will support improvements in health
policy, advocacy, and media expertise to advance corporate, government, ad nongovernment public health priorities.

3 experts, Richard Hatzfeld, Mark Chataway, and Christopher Nial will co-lead the new division, each with backgrounds in emerging markets, multinational companies, philanthropies, advocacy, and government agencies. Initial work includes public policy and communications support for routine immunization and new vaccine development, water and sanitation, nutrition, health-system infrastructure, climate change
impact, pandemic preparedness, and maternal and child health.

Newsweek’s ranking of the best advancing value-based care.

Advancing Value-Based Care through Hospital Rankings

With a goal of advancing value-based care, Statista R, known for creating data-driven rankings, has partnered with ICHOM, a global non-profit dedicated to transforming healthcare. As part of this initiative, Statista will incorporate ICHOM as a knowledge partner for its global hospital rankings, including the highly regarded “World’s Best Hospitals” and “World’s Best Specialized Hospitals” lists. This integration will ensure that the rankings reflect a comprehensive understanding of patient-centered outcomes and portray the global drive towards the implementation of Patient Reported Outcome Measures (PROMs) in hospitals. ICHOM will promote the Statista rankings among its network of healthcare professionals and policymakers, further amplifying the impact of this collaboration.

ICHOM’s endorsement acknowledges the importance of Statista’s hospital rankings in driving value-based care, encouraging hospitals to focus on crucial patient outcomes. This partnership promises to promote a more transparent and patient-centric healthcare landscape, benefiting both patients and providers.

FINN Partners Launches Global Healthcare Group

As an integrated marketing agency, FINN Partners has always aimed to make a tangible difference in the world. This month, they launched the Global Health Impact Group, whose mission is to equip clients with the tools and strategies necessary to make a meaningful difference in global health. With a focus on 130 countries in Africa, Asia, Europe, and the Americas, the group will support improvements in health policy, advocacy, and media expertise to advance corporate, government, ad nongovernment public health priorities.

3 experts, Richard Hatzfeld, Mark Chataway, and Christopher Nial will co-lead the new division, each with backgrounds in emerging markets, multinational companies, philanthropies, advocacy, and government agencies. Initial work includes public policy and communications support for routine immunization and new vaccine development, water and sanitation, nutrition, health-system infrastructure, climate change impact, pandemic preparedness, and maternal and child health.

Klick Health Announces Klick Comment Moderator+AI

Klick launches the life sciences industry’s first social media comment moderator powered by artificial intelligence. Klick Comment Moderator+AI (KCM+AI), powered by Microsoft Azure AI and a proprietary Klick model trained on almost 400,000 historical comments to enhance pharmacovigilance (PV) detection and reporting, marks the next generation of KCM.

The original platform (sans AI) provided brand safety in the highly regulated industry by holding social media comments for review. It was used in the award-winning Lighter Blue social media initiative, which had over one million Facebook followers and 10 million engagements, and opened dialogue about major depressive disorder symptoms.

The agency updated the tool with AI to provide real-time, round- the-clock PV protection through the detection of adverse events and product complaints with over 95 percent accuracy. KCM+AI automatically flags and hides comments for moderation to Klick’s community managers and routes those requiring responses to Klick’s Science & Regulatory team. KCM+AI is available to all Klick clients. It is currently supported on Meta (Instagram and Facebook) and will provide coverage on additional social platforms in the near future.

Forbes Names EVERSANA® CONSULTING a 2024 Top Management Consulting Firm

EVERSANA CONSULTING has been ranked in this year’s list of Top Management Consulting Firms in the United States by Forbes Magazine.

“Recognition from Forbes is among the highest honors a company can hold,” stated Jim Lang, CEO, EVERSANA. “While we all celebrate this honor, this is a testament to the individual expertise our consultants bring to clients. Daily they are applying their skills to solve the most complex challenges facing life science brands today. I learn from this team every day and know our clients are in the best hands.”

To compile their 9th annual list, Forbes surveyed 10,000 partners and executives of management consultancies, and more than 1,200 senior executives who worked with such firms over the last six years. Divided into 16 sectors—from aerospace and defense to financial institutions—and 16 functional areas— including strategy, sustainability, and digital transformation, 199 different firms were ranked across the United States in the 2024 ranking. 2024 marks the first time EVERSANA CONSULTING has been named to the prestigious list.

CMI Media Group Advancements Work to Solve Media Fragmentation Strategic media healthcare agency CMI Media Group, recently announced the evolution of its Empower™ operating system, a technology solution that unifies industry leading tools and features into a SaaS-enabled, modular framework. The operating system is built specifically for the health marketplace. Empower OS embeds a layer of predictive capabilities that allow CMI Media Group and its clients to have an always-on, trigger-based plan, with greater speed to market.

Klick Health announces KCM+AI, powered by Microsoft Azure AI

“Empower OS… takes into account the important factors of their business – data, technology and the use of AI, operational effectiveness and efficiency,” stated CMI Media Group President and CEO Dr. Susan Dorfman. “Over the past decade we have continually refined and improved our tools with a focus on interconnectivity, filling an industry need that only we have been able to provide to healthcare marketers.”

The platform drives end to end insights, planning, and buying processes for the health marketer of the future. The first two OS apps to launch within the new, innovative framework are the Insights engine that is built on robust healthcare professional and consumer health data and automated media orchestration (AMO), the first and only self-serve paid media orchestrator in the health marketing industry.

OptimizeRx Powers Walmart’s “Specialty Pharmacies of the Community” Outreach

Optimize Rx Corp., a leading provider of healthcare technology solutions, partnered with Walmart to support its Specialty Pharmacies of the Community (SPOCs) provider outreach initiative.

A proprietary digital point of care network with targeted social media capabilities, OptimizeRx’s Dynamic Audience Activation Platform (DAAP) delivers awareness messaging directly to HCPs treating HIV- and auto-immune-impacted populations, highlighting the resources and expertise available through Walmart SPOCs. This targeted outreach eliminates the burden of providers manually searching for appropriate specialty care options, saving valuable time.

Specialized pharmacies offer a discreet and accessible environment for patients to receive comprehensive care from a dedicated team of HIV- trained pharmacists, technicians, and Community Health Workers. Beyond medication dispensing, SPOCs provide patients with treatment plan counseling, mental health support and community resources.

 

Ads

You May Also Like

How to Build Better eDetailing and eSampling

The two greatest challenges for pharmaceutical marketers are getting HCPs to understand our products ...

Guest Commentary: Pharma’s Demographic Challenge

For brands to be more successful with a growing and underserved minority population in ...

What Busy Physicians Want

Several months ago, Sermo and Publicis Touchpoint Solutions published the 2012 edition of What ...