Embracing the Right Metrics for Digital Success

Today, precision and cost-effectiveness are imperative when it comes to media investments as marketers ...

Key Rules for Digital Marketing Success

Digital marketing is no longer one more box to check—digital technology touches each stage ...

5 Startups Changing the Healthcare Landscape

The money just keeps flowing in to fund new startups in the healthcare space. ...

4 Necessary Elements for Creating a Great Game Platform

Gaming is everywhere—these days people of all ages and genders are participating in some ...

How AstraZeneca is Using Digital to Solve Pharma’s Biggest Challenges

Elizabeth Egan is the Executive Director, Global Digital Strategy & Innovation at AstraZeneca where ...

Healthcare Social Media Campaigns to Emulate

In addition to pie-in-the-sky ideas, we also asked readers for the best current or ...

Pie-in-the-Sky Social Media Ideas to Get Patients Talking

During the 2014 Super Bowl, Grey worked with Volvo on “The Greatest Interception”—a way ...

The App is Dead, Long Live the Chatbot!

Declaring the app dead may be an exaggeration, but a shift is happening. People ...

The State of Our Blended Reality

If you have not played around with an Oculus Rift or Google Cardboard, you ...

A Social Media Strategy That Will Gain Consumer Trust

Let’s start by stepping back to the beginning of this decade. In 2010, we ...

Digital Marketing 3.0: Truly Personalizing the Customer Experience

The idea of personalized marketing is not exactly new, but marketers have more tools, ...

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