• Embracing the Right Metrics for Digital Success

    Data Analytics by on June 20th, 2016

    Today, precision and cost-effectiveness are imperative when it comes to media investments as marketers must prove that campaigns drive incremental patient behaviors across the diagnostic and treatment continuum. How many patients have visited their doctors as a result of being exposed to a DTC campaign? How many have been diagnosed for certain conditions? How many […]

  • Key Rules for Digital Marketing Success

    Digital Strategy by on June 20th, 2016

    Digital marketing is no longer one more box to check—digital technology touches each stage of a brand’s commercial arc, from clinical trials to end of patent. Follow these pointers as you plot your brand’s digital strategy: 1. Pushing a product is so last century. Patients and physicians alike need you to be their partner in […]

  • 5 Startups Changing the Healthcare Landscape

    Digital Disrupters by on June 20th, 2016

    The money just keeps flowing in to fund new startups in the healthcare space. In fact, 2016 is already off to a record start with $1.8 billion in funding so far in 2016 Q1, according to StartUp Health. In this golden age of entrepreneurship, it can be hard to keep up with all of the […]

  • 4 Necessary Elements for Creating a Great Game Platform

    HCP Education by on June 20th, 2016

    Gaming is everywhere—these days people of all ages and genders are participating in some activity that would constitute “gaming.” More than 150 million Americans play video games and 42% play games regularly (at least three hours a week). Four out of five U.S. households own a video game device. And it may surprise you to […]

  • Healthcare Social Media Campaigns to Emulate

    Reader Responses by on June 20th, 2016

    In addition to pie-in-the-sky ideas, we also asked readers for the best current or former healthcare social media campaigns that marketers can learn something from. Three marketers provide some of their favorite examples. Rocco Albano Michael Spitz Dave Mihalovic Rocco Albano To truly influence the conversation, pharma needs to participate across the treatment journey, not […]

  • Pie-in-the-Sky Social Media Ideas to Get Patients Talking

    Reader Responses by on June 20th, 2016

    During the 2014 Super Bowl, Grey worked with Volvo on “The Greatest Interception”—a way to advertise during the game without actually paying for a commercial. Instead, Volvo hijacked rival car company ads with a contest on Twitter for a new Volvo XC60. Anytime a car commercial aired during the big game, people could nominate someone […]

  • How AstraZeneca is Using Digital to Solve Pharma’s Biggest Challenges

    Insider Insights by on June 20th, 2016

    Elizabeth Egan is the Executive Director, Global Digital Strategy & Innovation at AstraZeneca where she leads a team dedicated to championing digital innovation that improves lives and transforms the healthcare experience. PM360 spoke to her about creating patient-centric digital initiatives, working with emerging new startups, and using digital to simplify the healthcare experience. PM360: One […]

  • The App is Dead, Long Live the Chatbot!

    Messaging Platforms by on June 20th, 2016

    Declaring the app dead may be an exaggeration, but a shift is happening. People are moving away from traditional social media platforms (Facebook, Twitter) to messaging platforms (Snapchat, Facebook Messenger, WhatsApp, etc.). At the same time, the majority of installed mobile apps go unused and ultimately end up deleted. Only a handful survive to be […]

  • The State of Our Blended Reality

    New Channels by on June 20th, 2016

    If you have not played around with an Oculus Rift or Google Cardboard, you should—and soon. These two devices are the most popular in the Virtual Reality (VR) segment that is soon to disrupt on the level of the iPhone. To understand this medium, it’s important to understand the subcategories that are defining it: Virtual […]

  • A Social Media Strategy That Will Gain Consumer Trust

    Patient Engagement by on June 20th, 2016

    Let’s start by stepping back to the beginning of this decade. In 2010, we started to see some big changes in the pharmaceutical and related industries. The blockbuster model seemed broken, sales forces were being reduced, and rep access to healthcare professionals was declining. The overall DTC budget was below $4B and very little was […]

  • Digital Marketing 3.0: Truly Personalizing the Customer Experience

    Think Tank by on June 20th, 2016

    The idea of personalized marketing is not exactly new, but marketers have more tools, techniques, and data at their disposal than ever before, giving them everything they need to truly achieve the ultimate goal of delivering the right content at the right time in the right place. With all of the options available—and the endless […]

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