• Imagining Tomorrows at SXSW 2017

    Panorama by on March 28th, 2017

    When asked for our impression of SXSW, those of us who have attended the annual gathering will always sound like the three blind men returning with vastly varied stories of the elephant, each altogether incomplete. There’s so much, and ever more, to hear, to learn, to experience, and always too much to fully encapsulate in […]

  • The App is Dead, Long Live the Chatbot!

    Messaging Platforms by on June 20th, 2016

    Declaring the app dead may be an exaggeration, but a shift is happening. People are moving away from traditional social media platforms (Facebook, Twitter) to messaging platforms (Snapchat, Facebook Messenger, WhatsApp, etc.). At the same time, the majority of installed mobile apps go unused and ultimately end up deleted. Only a handful survive to be […]

  • Rediscovering Trust—Content Marketing for Pharma

    E-Source by on March 13th, 2014

    Content marketing is the buzz of the marketing world today. But what is it, really? Put simply, content marketing is all about establishing a brand as a trusted source of information by dependably offering a steady stream of valuable content that will ultimately drive sales. And this kind of approach, rather than being something new […]

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