Malcolm Bohm 
What Does It Take to Build Thriving Online Patient Communities?
Build and they will come. It may have worked in Field of Dreams, but ...
A Social Media Strategy That Will Gain Consumer Trust
Let’s start by stepping back to the beginning of this decade. In 2010, we ...
Should the Industry Respond to Online Disease Discussions?
In days gone by the plight of receiving the news of a devastating diagnosis ...
Social Is the New DTC—If You Do It Right
Some four years ago when it was suggested that social could be the next ...
