David Melvin David Melvin

David Melvin is VP of Strategy at NaviSync LLC. A strategic planning professional with extensive experience in marketing consulting, market research, and sales training, David has worked for both agency and pharmaceutical clients, analyzing payer channels, explaining the ramifications of healthcare reform, understanding market segmentation, and evaluating biosimilars.

The Promise and Threat of Biosimilars

The number of biologics available in the U.S. has grown every year for the ...

David Melvin
David Melvin

The Value Crisis in Pharma

The core of pharmaceutical marketing has expanded from efficacy and safety to include value. ...

David Melvin
David Melvin

Winners & Losers: Assessing the Impact of the ACA

Now that the Supreme Court has upheld the Affordable Care Act, which market segments ...

David Melvin
David Melvin
Jorge Font
Jorge Font
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