David Melvin David Melvin

David Melvin is VP of Strategy at NaviSync LLC. A strategic planning professional with extensive experience in marketing consulting, market research, and sales training, David has worked for both agency and pharmaceutical clients, analyzing payer channels, explaining the ramifications of healthcare reform, understanding market segmentation, and evaluating biosimilars.

Risk/Outcomes Contracting Has Finally Arrived

In our organization’s payer market research, we generally find pharmacy and medical directors respond ...

The Promise and Threat of Biosimilars

The number of biologics available in the U.S. has grown every year for the ...

The Value Crisis in Pharma

The core of pharmaceutical marketing has expanded from efficacy and safety to include value. ...