PM360 2023 Trailblazer Awards Persistence/Adherence Program Silver Winner MedAdvisor Solutions

THRiV™, omni-channel, intelligent patient management platform (MedAdvisor Solutions)

MedAdvisor Solutions is passionate about addressing medication non-adherence. The associated costs to patients and key stakeholders are steep—an estimated $528.4 billion and 275,600 lives per year. Their teams are focused on driving innovation to inspire patients to start and stay on their therapy.

THRiV™, MedAdvisor Solutions’ intelligent patient platform, is supported by the data of over 218 million patients. Its machine learning links patients’ medications, care support, and prescribing activities to design individualized interventions and improve medication adherence.

Proprietary models create individual therapeutic risk scoring of medication complexity, predicted behaviors, socioeconomic factors, and more. The resulting programs are delivered through the patient’s preferred pharmacy and tailored to support the patient’s unique medication journey and individualized preferences. By creating an omni-channel patient-centric experience, MedAdvisor Solutions supports patients with a holistic approach to empower better health through medication education, use instructions, patient support resources, and opportunities for financial assistance.

Overall, THRiV delivers an increased lift of up to five times more than traditional medication adherence programs.

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