AbelsonTaylor and Sunovion Pharmaceuticals
Latuda “Real Expressions” Print Campaign
The inspiration around the Real Expressions campaign was to be able to show the progress of patients struggling with bipolar depression—starting from their severely depressed state to a strong improvement in their daily life. By adding in real stories of different patient demographics, it adds credibility and authenticity while resonating with our key segments.
AbelsonTaylor Team Members:
Creative: Jody Van Swearingen, Rachel Lomasz, Kevin Kustra, Bridget Hogan
Production: Melissa Taylor, Mike Leary (TV Producer), Jess Sokolowski (Lead Art Buyer), Joe Bolokowicz (Print Production)
Account Management: Michelle Schneir, Katarina Gelke
Project Management: Drew Oxendine-Burns, Sami Middleton, Jasmin Garcia, Kennedy Krause
Integrated Strategy: Lisa Chengary, Yael Vizman, Inbal Pawlowski
