imre Health, Amgen, and AstraZeneca
“Who is TSLP?” Severe Asthma HCP Market-Shaping Campaign
This print campaign took a two-pronged approach: entice and educate. The clever hero creative (originally by DDBH) featuring “suspects” of severe asthma inflammation captured specialists’ attention and was paired with a detailed visual of the inflammatory cascade that drove deep education and highlighted the role played by TSLP.
imre Health Team Members:
Kristi Volke, Vice President
Gina Turdo-Orner, Director
Erin Tydings, Creative Director
Jake Troxell, Senior Art Director
Claire Smith, Copywriter
Addison Schiavi, Designer
Kierra Byrd, Designer
Amgen Team Members:
Kate Tansey Chevlen, Executive Director, Respiratory Marketing & Sales
Anneliese Rosenberg, Marketing Director
AstraZeneca Team Members:
Liz Bodin, Executive Director of Marketing, U.S. Respiratory & Immunology
Caty Smith, Senior Director of Marketing
Rob Boyea, Marketing Director
Greg D’Antonio, Associate Director of Marketing
Elizabeth Bell, Associate Director of Marketing
Matt Hamscher, Associate Director of Marketing
