BCW
Novartis Pharmaceuticals
Redefining Social Engagement in Heart Failure
Understanding that more than 70% of heart failure patients and their loved ones are frequently active on Facebook, Novartis and agency BCW partnered with creative, medical, regulatory, and legal teams to create educational and inspiring content that resonated with key audiences and personified the brand’s voice online.
Agency Team:
Vicky Lewko, EVP, Managing Director, Head of Digital Health
David Holman, SVP, Creative Group
Meredith Modzelewski, VP, Digital Health
Agnes Deneuville, AD, Digital Health
Jeremy Geller, AD, Digital Health
Josh Vogel, SAE, Digital Health
Client Team:
Lizelle Valdecañas, Marketing Director, Cardiovascular Franchise
Maria Sanchez, Associate Director, Consumer Marketing Entresto
Patti Kirk-Leon, Digital Marketing
Melissa Rossi, Associate Director, Consumer Media Digital Marketing
