Biolumina
Novartis Pharmaceuticals
The Re-think MBC Kisqali HCP Campaign
Many women with HR+/HER2- mBC are not treated with the new SOC, a CDK4/6i, like KISQALI. And in today’s culture, we only see her strength portrayed. By focusing on the uncomfortable truth and showing her at this fragile moment—at diagnosis—we drive the urgency for physicians to see her differently and treat her differently.
Agency Creative Team:
SVP, Executive Creative Director: Diane Iler-Smith
Creative Director: Glenn Batkin
SVP, Associate Creative Director/Art: Austin Wei
SVP, Associate Creative Director/Copy: Kate Dziedzic Gaind
Group Art Supervisor: Lisa Romaniello
Art Supervisor: Kaitlyn McNamara
Group Copy Supervisor: Andrew Reynolds
Group Copy Supervisor: Nicole Courides
Agency Account Team:
President and CEO: Kirsten Kantak
SVP, Director of Client Services: Jad Daccurso
SVP, Group Account Supervisor: Christina Ceniza
VP, Group Account Supervisor: Amanda Eckel
Group Account Supervisor: Ray Campos
Group Account Supervisor: Olivia Bennett
Agency Operations Team:
Senior Project Manager: Kelly Taglialavore
VP, Editorial Director: Alex Polk
Client Team:
Executive Director, U.S. Brand Lead, Breast Cancer: Pallavi Garg
Director, Kisqali Marketing: Madan Mohan
Associate Director, Professional Promotion: David Zeid
