imre Health and Amgen
Amgen TikTok Launch
Amgen and agency partner imre Health have unlocked a creative formula leveraging timely trends, platform-native sounds, and engaging visuals, like the animated character “Beaker,” to reach biotech fans on TikTok. This has enabled Amgen to highlight its rich history and make complex topics digestible, while staying true to its values.
imre Health Team Members:
Sarah Dembert, Executive Vice President
Jennifer Kurowski, Senior Vice President, Creative
Ben Myers, Vice President Creative Director
Courtney Hanson, Vice President, Media
Erin Tydings, Group Creative Director
Zach Travis, Senior Director, Media
Marcus Conover, Account Director
Heather Boyer, Senior Art Director
Sami Ari, Digital Experience Director
Courtney Mellanby, Digital Experience Manager
Kent Ng, Senior Content Creator
Claire Smith, Senior Copywriter
Kelsey Birkeness, Senior Project Manager
Daniel St. Armand, Senior Designer
Alyson Dean, Senior Digital Experience Coordinator
Teddy Dunning, Copywriter
Kiley McArtney, Art Director
Natalie Kidd, Designer
Sarah Haggerty, Associate Account Executive
Amgen Team Members:
Tom Sanford, Vice President
Chris Collier, Executive Director, Corporate Brand, Social, Internal Comms
Susan Rucci, Director, Social & Digital Communication
Danielle Ernest, Senior Manager, Social Media
Christiana Thomas, Senior Manager, R&D Communications
