2016 PM360 Pharma Choice Award Winners


by on January 18th, 2017

Even in its eighth year, the PM360 Pharma Choice Awards remain one of the most unique—and dare we say fun—awards our industry has to offer. That’s because you choose the winners. It is the only award that gives everyone in the industry an equal say in who wins. There are no judges or scores. It’s simple. You go online and vote, and the three highest vote totals in each category win. And this year, more than 7,000 votes were cast—a new record, in case you were wondering—to determine the best campaigns, websites, apps, and more in our 14 categories.

And this year we added some new categories: Animal Health, Philanthropic, and Social Media. We are always interested in expanding our boundaries to feature more fascinating work. After all, that is what these awards are truly about. Putting the industry’s boundless creative talent on display to inspire and awe you. To let you decide who did it the best this past year and deserves a trophy to prove it. And who really did an exceptional job and deserves a spot on our cover. As we have done for the last few years, the three top overall vote getters land a coveted spot on our January cover. This year that honor belongs to MediMedia Pharma Solutions’ “Simplifying Access and Reimbursement” Professional Campaign done with Amgen, Intouch Solutions’ “Restylane USA Redesign: Showcasing Results First” Consumer Website done with Galderma, and Publicis Health Media + Digitas Health LifeBrands’ “eyelove®” Multichannel Campaign done with Shire.

Once again, congratulations to all of this year’s winners. And best of luck to everyone in the New Year. We can’t wait to see what you have to put on display by the end of this year.

Professional Campaign

To go right to one of our winners, click on their link below:


Gold Winner: MediMedia Pharma Solutions, an ICON plc company

Silver Winner: Concentric Health Experience

Bronze Winner: Elevate Healthcare Marketing

Gold Winner: MediMedia Pharma Solutions, an ICON plc company

Simplifying Access and Reimbursement

The objective of the Repatha® (evolocumab) campaign was to provide comprehensive and easy-to-use resources that allow healthcare providers to efficiently navigate the access and reimbursement process. The creative approach with these materials was to ensure a clean and consistent feel to highlight the simple step-by-step processes.

AGENCY TEAM:

  • Sr. Account Executive: Kathy McCabe
  • Sr. Program Manager: Stacy Wichner
  • Creative Director: Adam Kondos
  • Medical Writer: Elisabeth Villarroel
  • Executive Editor: Amy Milkowski
  • Sr. Medical Editor: Cynthia Shaw
  • Sr. Medical Editor: Carol Wheelan
  • Clinical Services Manager: Gaurav Dhanda
  • Account VP: Anna Loyeva
  • Account Supervisor: Barbara Christel
  • Sr. VP Creative Services: Jodie McVan

Client: Amgen Inc.
CLIENT TEAM:

  • Access Marketing Sr. Manager: Janna Jagoe

Silver Winner: Concentric Health Experience

The Stork

The “Stork” campaign connects a universal fertility symbol to a reproductive health portfolio that supports patients throughout the journey from IVF to parenthood. The memorable stork icon emphasizes Ferring’s commitment to delivery and unifies the franchise branding. This campaign reinforced Ferring’s heritage and extended their market-leading position.

AGENCY TEAM:

  • SVP, Account Director: Amy Lewis
  • VP, Account Director: Sarah Farrugia
  • SVP, Creative Director, Copy: Michelle Christman
  • VP, Associate Creative Director, Copy: Elisabeth Gibbons
  • SVP, Group Creative Director, Art: Jim Lolis
  • VP, Associate Creative Director, Art: Chad Polovick

Client: Ferring Pharmaceuticals, Inc.

Bronze Winner: Elevate Healthcare Marketing

EVZIO “Seconds Count”

A majority of opioid overdoses happen at home, witnessed by friends or family—imagine needing to act quickly and confidently to save a life in a moment of fear and confusion. Depicting that urgent moment as sand in an hourglass—life slipping away—was insight for the “Seconds Count” campaign.

AGENCY TEAM:

  • Founding Partner: Lorna Weir
  • Chief Creative Officer: Barry Schmader
  • Creative Director, Art: Tara Powers

Client: kaléo
CLIENT TEAM:

  • Product Manager: Patrick White

Professional Website

To go right to one of our winners, click on their link below:
Gold Winner: AbelsonTaylor

Silver Winner: Harrison and Star

Bronze Winner: Medscape

Gold Winner: AbelsonTaylor

EGFR_TKI Resistance

Like the white peppered moth in the 19th-century British Industrial Revolution, non-small cell lung cancer tumors mutate in order to survive. This classic example of Darwinian evolution was the inspiration for AstraZeneca’s new disease awareness campaign created by AbelsonTaylor.

AGENCY TEAM:

  • VP, Creative Director: Noah Lowenthal
  • Associate Creative Director: Eric Pernod
  • Associate Creative Director: Marissa Ori
  • Associate Creative Director: Erich Voigt
  • Sr. Copywriter: Jeff Baffico

Client: AstraZeneca

Silver Winner: Harrison and Star

Prevent HIV Website

Typically, physicians don’t practice prevention. Gilead’s unbranded campaign for PrEP increases awareness of the still-growing HIV epidemic and need to start a dialogue with patients to prevent them from contracting the virus. The “condom” website takes viewers through the story of today’s prevention and arms them to join the movement.

AGENCY TEAM:

  • President: Mardene Miller
  • Chief Creative Officer: Mark Friedman
  • SVP, Group Creative Director: Rob Perota
  • VP, Associate Creative Director, Copy: Jeffery Forester
  • Art Supervisor: David Karl
  • SVP, Director of Client Services: Rebecca Greenberg
  • Group Account Supervisor: Billy Burke
  • Sr. Account Executive: Shaun Barrett
  • VP, UX Supervisor: David Lubofsky

Client: Gilead Sciences

Bronze Winner: Medscape

Medscape

Medscape is the leading online global destination for physicians and healthcare professionals worldwide, offering the latest medical news and expert perspectives; essential point-of-care drug and disease information; and relevant professional education and CME. Our mission is to improve patient care with comprehensive clinical information and resources essential to physicians and healthcare professionals.

Consumer Website

To go right to one of our winners, click on their link below:
Gold Winner: Intouch Solutions

Silver Winner: RevHealth, LLC

Bronze Winner: Heartbeat Ideas

Gold Winner: Intouch Solutions

Restylane USA Redesign: Showcasing Results First

RestylaneUSA.com was designed to unite and elevate the portfolio of Restylane® brands within a single digital ecosystem. It showcases results first, rather than products or brands, by asking users to pinpoint their areas of concern and responding immediately with interactive, result-centric photography and access to local specialists.

AGENCY TEAM:

  • Group Account Director: Cara Neill
  • Senior Account Manager: Chris Vague
  • Creative Director: Jeff MacFarland
  • Creative Director: Megan Thome
  • Senior Art Director: Else Blake
  • Senior Art Director: Kelly Anderson
  • Senior Front End Developer: Anthony Hamill
  • Senior Front End Developer: David Ramm
  • Senior Strategic Planner: Jenni Schaub

Client: Galderma
CLIENT TEAM:

  • Senior Brand Manager, Fillers: Hunt Mayo
  • Senior Manager, Digital Marketing: Alex Tudoran

Silver Winner: RevHealth, LLC

EMVERM “Don’t Toy With Pinworm” Consumer Website

Pinworm infections are three times more common than head lice and more difficult to see and diagnose. An itchy bottom is the characteristic symptom. Toys “scratching” communicate in a way that is not too alarming, along with simple fact-based web content and resources, support “Not Toying with Pinworm.”

AGENCY TEAM:

  • SVP, Creative Director: Helen Boak
  • SVP, Associate Creative Director, Copy: Robert Krell
  • Art Supervisor: Rob DeNivo
  • VP, Client Services: Sid DeSousa
  • Account Supervisor: Becky Adams
  • SVP, Director of Digital Solutions: Peter DeLorenzo
  • VP, Production, Technology, & Operations: Joe Costa
  • Senior Digital Project Manager: Mark Vogel
  • Studio Manager: William Vradenburgh
  • Managing Partner, Strategy: Bruce Medd
  • Managing Partner, Creative: Brian Wheeler

Client: IMPAX Laboratories

Bronze Winner: Heartbeat Ideas

Brovana.com Website

Brovana.com provides patients/caregivers with tools and services to support them in their COPD journey. Born from the insight that patients feel guilty about their COPD and are thus complacent in their treatment, Brovana.com breaks this mindset by empowering them to reassess their symptoms and consider a new treatment option: BROVANA.

AGENCY TEAM:

  • Account Director: Chelsea Kameny
  • Account Supervisor: Mary Jo Cardoso
  • Group Creative Director: Kris LoCascio
  • Creative Director: Doug Puchowski
  • Senior Art Director: Chi Hiu Yim
  • Senior Copywriter: Staci Roark
  • Art Director: Vanessa Lo
  • Senior Producer: Terri Lavelle
  • Director of Technology: Chris Cocking
  • QA Manager: Faiyaz Quadri

Client: Sunovion Pharmaceuticals, Inc.
CLIENT TEAM:

  • Senior Director, Respiratory Marketing: Henry McMillan
  • Product Manager: Amy Kobus
  • Director, Web Services: Wendy Castellino
  • Manager, Web Services: Annie Spring

DTC/DTP

To go right to one of our winners, click on their link below:
Gold Winner: JUICE Pharma Worldwide

Silver Winner: HYC Health

Bronze Winner: CDMiConnect

Gold Winner: JUICE Pharma Worldwide

The Morquio A Quest

The science behind Morquio A Syndrome, a rare genetic disease, is complex—making educating 5- to 10-year-old patients challenging. The solution, a children’s book, simplified Morquio A. Since its debut, it has been embraced by the Morquio A community for an educational experience that’s one for the books.

AGENCY TEAM:

  • Creative Director, Art: Annie Foster
  • Creative Director, Copy: Justin Rubin
  • Art Director: Colleen McGinn
  • Copy Writer: Jessica Messier
  • Account: Stacie Cavallaro
  • Illustrator: Jillian Pulford
  • Art Buyer: Allison Candage
  • Print Production: Jeff Diagonale
  • Project Manager: Amy Luo

Client: BioMarin

Silver Winner: HYC Health

LC-1536: A Sure Thing

What do 1,536 wells and qPCR mean? They can mean the difference between gambling on the accuracy of results or betting on a sure thing. We dramatized the risks that come with taking a gamble to sell a sure thing—because in the laboratory, nothing should be left to chance.

AGENCY TEAM:

  • Associate Creative Director, Copy: Jennifer Fry Devault
  • Senior Art Director: David Derr
  • Creative Director: Richard Angelini

Client: Roche Diagnostics

Bronze Winner: CDMiConnect

TECFIDERA Perspectives

Using original photography, we created situations in which the TECFIDERA pill became a symbol of hope, changing people’s perspectives on what living with relapsing multiple sclerosis (MS) could mean. The pill was combined with the imagery to create the optical illusion of forced perspective.

AGENCY TEAM:

  • Associate Partner, Creative Director: Tom Galati
  • Senior Vice President, Creative Director: Simon Mason
  • Vice President, Group Account Director: James Hens
  • Vice President, Group Copy Supervisor: Caroline Fish
  • Vice President, Art Supervisor: Matt Nieri

Client: Biogen

Self-promotion

To go right to one of our winners, click on their link below:
Gold Winner: Klick with Vpak

Silver Winner: MicroMass Communications, Inc.

Bronze Winner: CultHealth

Gold Winner: Klick with Vpak

The Decoded Company Video Book Box

The campaign was designed to mimic the look of New York Times bestseller The Decoded Company, mirroring the colors and soft-touch finish. The video box housed a copy of the book with a personalized video message, customized booklet insert, and a letter to each Sensei Labs prospect with materials about SenseiOS.

KLICK TEAM:

  • Senior Print Production Manager: Rosanna Chung
  • Senior Graphic Designer: Shingo Shimizu
  • Creative Director – Marketing: Franklyn Pereira
  • Senior Designer: Ming-Li Kuo
  • Motion Studio Manager: Colin O’Young

VPAK TEAM:

  • Creative Director: Carol Weber

Client: Sensei Labs
CLIENT TEAM:

  • Managing Director: Jay Goldman

Silver Winner: MicroMass Communications, Inc.

We Are Specialists

The We Are Specialists campaign has stopping power. The provocative and disruptive campaign pushes the boundaries and goes against the grain of normal agency self-promotion. The ads showcase our one-of-a-kind, evidence-based behavioral science experience and further differentiate MicroMass as the agency that can truly change behavior to accelerate patient outcomes.

AGENCY TEAM:

  • President: Alyson Connor
  • SVP, Health Behavior Group: Jessica Brueggeman
  • SVP, Strategy: Rob Peters
  • Senior Behaviorist: Meredith Terry
  • Group Associate Creative Director: Greg Dosmann
  • Associate Creative Director: Eric Connor
  • Marketing and PR Specialist: Chad Benditz
  • Senior Art Director: Mike Franke
  • Creative Intern: Lucia Boehling
  • Chief Technology Officer: Mark Rinehart
  • Manager, Production Services: John Pettaris
  • Senior Production Artist: Darrell Miles
  • Production Artist: Jamaica Singletary
  • Project Manager: Brittany Hines
  • Assistant Project Manager: Danielle Williams

Bronze Winner: CultHealth

Cult Crat

Cult Crate was inspired by our passion and belief in the power of DTC pharma marketing. Focusing on a unique agency strength, TV commercial and web video creation, this highly targeted direct mail piece offered pharma marketers a “fresh” way to introduce the power of video communications to their brands.

AGENCY TEAM:

  • Executive Creative Director – Copy: Joe Jelic
  • Creative Director – Art: Jason Kirshenblatt
  • Art Director: Omar Padron
  • Copy: Dan Wietzman
  • Copy: Caroline Eick
  • Account: Helen Dodderidge

Social Media

To go right to one of our winners, click on their link below:
Gold Winner: Intouch Solutions

Silver Winner: AbelsonTaylor

Bronze Winner: Purohit Navigation

Gold Winner: Intouch Solutions

What’s Her Secret? The Event Series That Got Bloggers Buzzing

The “What’s Her Secret?” events were developed to excite key beauty bloggers about the launch of two new Galderma filler products, Restylane® Lyft and Restylane Silk. The theme played up the mystery of beauty secrets through every detail—from the stylized invitations, to the glitzy décor and password-protected website.

AGENCY TEAM:

  • Group Account Director: Cara Neill
  • Account Manager: Lisa Korte
  • Creative Director: Jeff MacFarland
  • Creative Director: Megan Thome
  • Copywriter: Molly Gall
  • Senior Art Director: Else Blake
  • Senior Art Director: Kelly Anderson
  • Project Manager: Miranda Head
  • Senior Front End Developer: Craig Hess
  • Social Media Manager: Shauna Lawrence

Client: Galderma
CLIENT TEAM:

  • Marketing Lead, Fillers: Drew Fine
  • Senior Manager, Digital Marketing: Alex Tudoran

Silver Winner: AbelsonTaylor

UltraShape Social Media Campaign

Due to inherent skepticism in the fat-loss marketplace, AbelsonTaylor had to credentialize our product in the marketplace, and the best way to do that was to amplify the word of mouth efforts from those who had seen results. We activated influencers and invited live social dialogues to investigate further and draw in new potential customers.

AGENCY TEAM:

  • VP, Creative Director: Andy McAfee
  • Associate Creative Director: Kevin Kustra
  • Associate Creative Director: Caren Spigland
  • Sr. Art Director: Maie Atabani
  • VP, Engagement Strategy & Analytics: Emily Tower
  • Manager, Sr. Engagement Strategy & Analytics: Karen Kopitzke

Client: Syneron Candela

Bronze Winner: Purohit Navigation

Speaking Up

For more than 30 years, specialty healthcare brands have turned to our seasoned experts and top-notch strategic thinking to help navigate their brands higher. Building on our “up”-themed branding, the “Speaking Up” campaign celebrates events with quick, clever messaging integrated into simple, single-focused designs, always featuring our corporate U.

AGENCY TEAM:

  • Senior Art Supervisor: Todd Treleven
  • Senior Copy Supervisor: Michael Minnella
  • Assistant Copywriter: Nick Hogen
  • Senior Account Director: Jennifer Scattereggia

App

To go right to one of our winners, click on their link below:
Gold Winner: AbelsonTaylor

Silver Winner: Indegene Private Limited

Bronze Winner: Sudler Worldwide

Gold Winner: AbelsonTaylor

DALIRESP IVA

In the DALIRESP campaign, the lungs are created with matchsticks, one of which is aflame. The precariousness of this delicate and vulnerable structure illustrates the seriousness of COPD exacerbations and the dire need to reduce the risk as soon as possible. This series of matchsticks, which are at risk of being lit by the initial flame, represent how patients with one or more exacerbations are at a greater risk of experiencing another.

AGENCY TEAM:

  • VP Group Creative Director: Brad Graetz
  • ACD Art: Mike Gedraitis
  • ACD Copy: David Cairns
  • Senior Art Director: Greg Nami
  • Copywriter: Will Dombai

Client: AstraZeneca

Silver Winner: Indegene Private Limited

Young Genie – Mobile Gaming Scientific App

The objective of the campaign was to engage Post Graduate doctors with medical content for their academics. The enticement for the PG students: Access to scientific content if they score points by answering multiple choice questions and reach the threshold for accessing the scientific assets.

AGENCY TEAM:

  • Project Managers: Dr. Kunal Wani, Dr. Kiran Kumar N.
  • Technical Lead: Nagarajan T.
  • Creative Support: Sarangathem Singh

Client: Abbott Healthcare

Bronze Winner: Sudler Worldwide

BeLive

Although pain is considered the fifth vital sign, no objective measures exist to characterize how patients feel—especially in fibromyalgia. The Pfizer Lyrica® team recognized the value in solving this unmet need and that led to BeLive, the first wearable and app developed to track pain intensity, anxiety, and activity.

AGENCY TEAM:

  • LATAM Managing Director: Luigi Cardone
  • EVP, Global Director of Creative Technology: Chris Duffey
  • Executive Director Brazil: Janaina Rosas
  • Creative Director, Brazil: Michel Motta
  • Creative Director, Mexico: Rodrigo Majado

Client: Pfizer
CLIENT TEAM:

  • Regional Brand Lead: Maria Lanzarone

Video

To go right to one of our winners, click on their link below:
Gold Winner: The Access Group

Silver Winner: Calcium

Bronze Winner: BBK Worldwide

Gold Winner: The Access Group

Training on the Edge: Gilead Managed Markets Landscape Training Teaser Video

This video for Gilead’s Commercial Learning and Development (C&L) team was developed as a teaser for the company’s internal Market Access training. The Star Wars-inspired theme evokes anticipation for the training in an eye-catching, memorable way, while detailing the launch of new materials about the rapidly changing healthcare landscape.

AGENCY TEAM:

  • Vice President, Technology: Jim Cimino
  • Associate Creative Director, Art: Cory Myers
  • Group Copy Supervisor: Christine Sokoloski
  • Senior Copywriter: Allison Gottberg
  • Vice President, Training and Development: Steven Shuck
  • Associate Director, Training and Development: Darrus Long
  • Account Supervisor: Kristin Jimenez
  • Account Supervisor: Cristina Szelingowski
  • Senior Editor: Michelle Dagle
  • Project Supervisor: Mara Dyckman

Client: Gilead

  • CLIENT TEAM: Varetta Manlove, Karl Johnson

Silver Winner: Calcium

“Herb the Bear”

This video was a way to engage target audiences in their Facebook feed while getting across the “changing the nature of dandruff control” strategic message. The agency used a combination of stock footage as well as simple text and product animations. Combined, this meant a very low-cost video that delivered remarkable levels of engagement.

AGENCY TEAM:

  • Founder, Chief Executive Officer: Steven Michaelson
  • Managing Partner, Chief Creative Officer: Steve Hamburg
  • VP, Creative Director, Art: Mick Rogers
  • Director, Search and Digital Media: Caleb Freeman
  • Account Executive: Oliver Murphy

Client: Kamedis

Bronze Winner: BBK Worldwide

“HARMONY Study – Pediatric Constipation”

This 30-second television advertisement for a clinical research study about pediatric constipation was inspired by our love of adorable animated characters. Using a group of “little critters,” it helped to educate parents about their child’s condition and present them with a potential new treatment option designed to provide symptom relief.

AGENCY TEAM:

  • Creative Director: Matthew Stumm
  • Art Director: Michael Schaeffer
  • Copywriter: Justin Jones
  • Media Specialist: Jay Housman

Client: Sucampo Pharma Americas, Inc.

Sales Aid

To go right to one of our winners, click on their link below:
Gold Winner: Confideo Labs

Silver Winner: The Bloc

Bronze Winner: 2e Creative

Gold Winner: Confideo Labs

Praxbind Virtual Reality MOA

Boehringer Ingelheim sought an innovative platform to disseminate Praxbind’s mechanism of action (MOA) across channels (global conferences and field reps). Confideo Labs engaged to beautifully re-imagine the legacy 2D MOA into an immersive 360° virtual reality experience. By pioneering the VR Detail, the brand differentiated itself and deepened engagement with core content at events and in field.

AGENCY TEAM:

  • Founder & CEO: Mike Marett
  • Technical Project Lead: Matt Irwin
  • Creative Lead: Chad Capeland
  • Senior Account Manager: Cristina Spano

Client: Boehringer Ingelheim

CLIENT TEAM:

  • Associate Director, Customer Engagement Strategy: Josh John
  • CV Customer Engagement and Field Sales Strategy: Jalpa Patel
  • Director, Customer Engagement Strategy: Meghan Rivera

Silver Winner: The Bloc

The “Add a Layer” Sales Aid

The BUNAVAIL sales aid establishes a distinct brand identity for a product with a unique delivery system. Each page elevates the brand above its data, distinguishing the BUNAVAIL film as a memorable branding device that ties its functional differentiators to a combined end benefit of an opioid addiction treatment that enhances patient experience.

AGENCY TEAM:

  • Creative Director (Art): Juan-Carlos Padilla
  • Creative Director (Copy): Rich SanFilippo
  • Art Director: Chloe Kramer
  • Copywriters: Dashaun Simmons and Josh Sax
  • Product Manager: Patricia Ellison
  • Account Team: Monica Forshner, Eileen O’Mahoney, and Katie Isaacs

Client: BioDelivery Sciences International

Bronze Winner: 2e Creative

You + Real

Targeting Millennial consumers was key to Alcon’s launch of CONTOURAVision, a new, completely personalized approach to LASIK surgery. Knowing Millennial consumers value experiences, our approach was to show how CONTOURAVision makes those experiences more real because CONTOURAVision’s technology creates a unique profile for each patient.

AGENCY TEAM:

  • Creative Director: David Molho
  • Art Director: Troy Jones
  • Writer/Strategist: Alex Ray
  • Account Executive: Tom Coates

Client: Alcon

Multichannel

To go right to one of our winners, click on their link below:
Gold Winner: Publicis Health Media + Digitas Health LifeBrands

Silver Winner: Calcium

Bronze Winner: ghg Grey Health Group

Gold Winner: Publicis Health Media + Digitas Health LifeBrands

eyelove®

Publicis Health Media and Digitas Health LifeBrands worked in tandem to create eyelove®, a multichannel campaign where the creative meets unexpected, relatable and innovative media to educate our audience about chronic dry eye, and to encourage them to chat with their eye care professionals.

PUBLICIS HEALTH MEDIA TEAM:

  • SVP Media Innovation: Gene Fischer
  • Group Vice President: Priscilla Lo
  • Vice President: Alex Goldman
  • Media Director: Rob Prusinowski
  • Media Planner: Kerri Anderson
  • Media Planner: Brittany Bayer
  • Associate Media Planner: Josh Marlin
  • Associate Media Planner: Charlotte Craig
  • Media Operations: Jenna Beaver

DIGITAS HEALTH LIFEBRANDS TEAM:

  • SVP Group Director: Collette Douaihy
  • VP, Group Creative Director: Ted Mendelson
  • VP, Creative Director: Jonathan Burrows
  • VP, Creative Director: Andrew Saucier
  • VP, Group Account Director: Kelly Kvitka
  • Group Account Supervisor: Caitlin Pemberton
  • Group Account Supervisor: Mara Rueter
  • Associate Creative Director: Allie Gewertz
  • Associate Creative Director: Jon Oliver
  • Senior Copywriter: Brendan Kelly

Client: Shire

Silver Winner: Calcium

“Adaptable”

The key differentiator for Orenitram is its ability to be used for a range of PAH patients and for dosing to adapt as the patient’s disease progresses. So what better way to show adaptability than nature’s epitome of adaptation? Yes, the chameleon. This one is a cool-looking, color-changing, Darwinian masterpiece (named Oren).

AGENCY TEAM:

  • Founder, Chief Executive Officer: Steven Michaelson
  • Managing Partner, Chief Creative Officer: Steve Hamburg
  • Managing Partner, General Manager: Garth McCallum-Keeler
  • VP, Creative Director, Art: Mick Rogers
  • VP, Creative Director, Copy: Chris Hatton
  • Senior Art Director: Ashley Woodward
  • Account Executive: Oliver Murphy

Client: United Therapeutics

Bronze Winner: ghg Grey Health Group

Pap+HPV Together™

Pap+HPV Together™ poses a provocative question: Are we inviting cervical cancer back into women’s lives with HPV-Alone screening? A Pap test and HPV test is recommended for women 30-65, and the data agrees. Working across channels, we engaged HCPs to fight for women’s health and empowered patients to become advocates.

AGENCY TEAM:

  • VP, Creative Director: Megan Ziobro
  • VP, Associate Creative Director, Art: Dan Sciolto
  • Group Art Supervisor: Shaun Williams
  • Copy Supervisor: Lauren Podis
  • Senior Art Director: Emilee Burton
  • Senior Copywriter: Erica Schiffres
  • SVP, Client Services Director: Kyla Smith
  • Digital Strategist: Alexandra Lustig
  • VP, Director of Art Production: Michelle Bernstein
  • Project Coordinator: Samson Korodo

Client: Hologic

Other

To go right to one of our winners, click on their link below:
Gold Winner (Corporate Campaign): TBWA\WorldHealth

Silver Winner (Pharmacy Campaign): Rx EDGE Pharmacy Networks

Bronze Winner (Interactive): Inhance Digital

Gold Winner (Corporate Campaign): TBWA\WorldHealth

Future Vision

MedTech Expo at Cannes Lions Health is a gathering of people, products, and services, which are altering the future. With the use of “Future Vision” and the VR pill-oculus, we see healthcare transforming in front of our eyes, disrupting the ecosystem, and altering expectations of patients and doctors.

AGENCY TEAM:

  • President, North America: Robin Shapiro
  • Executive Creative Director: Jamie Pfaff
  • SVP, Group Creative Director – Art: Chris Rudnick
  • VP, Creative Director – Art: Tom Dickman
  • VP, Associate Creative Director – Copy: Sarah Ferguson
  • VP, Director Creative Services: Lisa Tatarian
  • Senior Graphic Designer: Tony Yee
  • Art Buyer: Hazel Gumban

Vendor Partner: Link 9

Client: Omnicom Health Group (OHG) & MedTech Expo at Cannes Lions Health
CLIENT TEAM:

  • Josh Prince, Omnicom Health Group

Silver Winner (Pharmacy Campaign): Rx EDGE Pharmacy Networks

Xulane “Solutions at the Shelf” Program

Stopping power was an important element of the campaign, with a prominent call to action encouraging women who were looking for other choices in birth control to talk to their healthcare provider or pharmacist. The visual approach incorporated images and colors that were relatable to the target audience of prospective Xulane® Patch users

Rx EDGE TEAM:

  • Creative Director: Julie Hogrefe

Client: Mylan
CLIENT TEAM:

  • Director MPI Marketing: Edith St-Hilaire

Bronze Winner (Interactive): Inhance Digital

Innovation Hub and MR Theatre

GE Healthcare came to Inhance Digital for help presenting new ways for its exhibit-booth visitors to quickly learn about its ViosWorks, MAGIC, and SilentScan technologies. The Innovation Hub and MR Theatre is a multi-entry gazeebo with projection of motion graphics attracting visitors to experiences in and around the gazeebo, including touch-activated information walls, curved-screen theater presentations, live-action demonstrations, and interactive infographics.

AGENCY TEAM:

  • Senior Producer: Roshni Nelson
  • Executive Producer: Charles Howard
  • Senior Producer: Roshni Nelson
  • Art Director: Ryan Guerra
  • Art Director/Senior Designer: Mustafa Natheer
  • Senior Production Artist: Socorro Torres
  • Senior Programmer: Jason L. Maynard
  • QA Lead: Jerome Li

Client: GE Healthcare

Unbranded

To go right to one of our winners, click on their link below:
Gold Winner: Concentric Health Experience

Silver Winner: ARK Media

Bronze Winner: JUICE Pharma Worldwide

Gold Winner: Concentric Health Experience

OpioidIQ

While opioid prescribers are vigilant about abuse, intentional or unintentional misuse remains common and deadly. To raise awareness and improve HCP-patient communication, we created OpioidIQ, a unique website with high-impact, black-and-white documentary vignettes featuring interviews that sparkle with the frank talk and bracing insights rarely found in medical communication.

AGENCY TEAM:

  • SVP, Creative Director: Mark Schofield
  • VP, ACD Art: Sean Welsh
  • VP, ACD Copy: Tarra Helfgott
  • Senior Account Executive: Christina Pezza
  • VP, ACD User Engagement: Dennis Estevez
  • Sr. Developer: Michael Compas
  • SVP, Client Service Director: Jeff LaVaute
  • Team Support Manager: Drew Kantor
  • Tech Lead: Matt Routh
  • Digital Designer: Matt Stewart
  • VP, UX Associate Director: Samir Ben Rhaiem
  • SVP, Director User Engagement: James Driscoll
  • SVP, Group Creative Director: Jim Lolis
  • Integrated Senior Project Manager: Edward Miranda

Client: Collegium Pharmaceutical, Inc.

Silver Winner: ARK Media

ASM Microbe Digital Campaign

Using our data storytelling experience, we developed interactive engagement points for booth attendees to comprehend the magnitude of antibacterial resistance. A digital interactive pipeline program featuring 3D illustration and animation, an interactive quiz, and other programs appealed to different learning styles and constructed a compelling narrative for our client.

AGENCY TEAM:

  • Managing Director, Principal: David Pott
  • Director, Client Services: Erin Micozzi
  • Senior Project Manager: Joy Morgan
  • Director, Research and Strategic Content: Shari Short
  • Graphic Designer/Illustrator: Lauren McFadden
  • VP, Creative Services: Tim Litostansky

Client: Wockhardt USA

Bronze Winner: JUICE Pharma Worldwide

Acorda “Legs” Unbranded Video

Walking difficulty, a symptom of Multiple Sclerosis, is rarely discussed. The “Legs” video empowered patients at the point of care to engage their doctor about walking. Using real patients, and told from their legs’ point of view, we created “moments of truth” making the spot emotional, disruptive, and memorable to MS patients.

AGENCY TEAM:

  • Creative Director Art: Annie Foster
  • Creative Director Copy: Justin Rubin
  • Art Director: Jacob Van Winkle
  • Copy Writer: Emily Paul
  • Account: Natalie Sayegh
  • Illustrator: Jillian Pulford
  • Producer: Allison Candage
  • Director: Michael Kaminski
  • Video Editors: John-John Butts, Dan Kokoszka, Rob Ondreicka
  • Project Manager: Ashley Salzano

Client: Acorda

Animal Health

To go right to one of our winners, click on their link below:
Gold Winner: Saatchi & Saatchi Wellness

Silver Winner: Brightworks Interactive Marketing

Bronze Winner: Excitant Healthcare Advertising

Gold Winner: Saatchi & Saatchi Wellness

Camouflage

This commercial uses exaggerated humor to show there’s no escaping from the threat of heartworm disease without a preventive treatment. Heartworm disease doesn’t care if your dog is an indoor or outdoor dog, or whether it’s summer or winter, he’s still at risk. There’s just no hiding from heartworm disease.

AGENCY TEAM:

  • Chief Creative Officer: Kathy Delaney
  • Creative Director: Carol Fiorino
  • Associate Creative Director, Copywriter: Beth Mart
  • Executive Content Producer: Liz Tagatac
  • Account Director: Jon Brody
  • Account Supervisor: Stephanie Vano

Production Company: Company Films

  • Director: Alex Ogus
  • Editor: John Maloney, Blue Rock
  • Music Company: Yessian

Client: HEARTGARD® Plus

Silver Winner: Brightworks Interactive Marketing

No Bite Is Right Website

We sought to create an interactive environment in which the user can explore and digest the content in an engaging and impactful way. A bright color palette, graphic illustrations, and a series of simple animations make a memorable user experience.

AGENCY TEAM:

  • Project Coordinator: Katie Vatri
  • Sr. Project Manager: Phil Rayos
  • Account Manager: Jessie Olsen
  • Creative Director: Grace Marquez
  • Art Director: Sarah Roberto
  • Designer: Melanie Muto

Client: Bayer Canada, Animal Health

Bronze Winner: Excitant Healthcare Advertising

WITNESS Heartworm Diagnostic Test Kit Journal Ad

This third-generation WITNESS Heartworm Diagnostic Test Kit improves upon the previous two versions with higher detection rates and fewer false positive results. Following corporate branding guidelines, this ad uses an engaging shot of a purebred canine and boldly states its claim to improved performance over prior generation tests.

AGENCY TEAM:

  • Creative Director: Brian Allex
  • Copywriter: Chris Crane
  • Account Supervisor: Jennifer Konopka

Client: Zoetis

Philanthropic

To go right to one of our winners, click on their link below:
Gold Winner: Saatchi & Saatchi Wellness

Silver Winner: McCann Torre Lazur

Bronze Winner: Sentrix Health Communications

Gold Winner: Saatchi & Saatchi Wellness

The Erase Hunger Project

In the city that never stops eating, we wanted to help the hungry and the homeless who have found themselves passed by. The Erase Hunger Project is a pop-up made up of free packets of utensils and cards offering delicious meals served at a local soup kitchen and food pantry.

AGENCY TEAM:

  • Chief Creative Officer: Kathy Delaney
  • Creative Director, Art: Carolyn Gargano
  • Creative Director, Copy: Scott Carlton
  • Executive Content Producer: Steve Pytko
  • Account Producer: Susan Ducey
  • Director of Multimedia Production Studio: Sammy Dong
  • Production Studio Designer: Chris Pisacane

CINNABAR PRODUCTIONS:

  • Film Director: Mark Hubatsek
  • Production Assistant: Christopher Burke

DAYN WILLIAMS EDITING:

  • Film Editor: Dayn Williams

Client: Crossroads Community
CROSSROADS COMMUNITY Team:

  • Production Assistant: Luke Gargano

Silver Winner: McCann Torre Lazur

#attemptlife

Suicide is a universal, permanent tragedy. For every one suicide, there are 20 attempts. Can we intervene before forever is decided? A hashtag, #attemptlife, was designed to inspire action, encourage people to attempt life instead of suicide, and reach out to those suffering with the hope of saving a life.

AGENCY TEAM:

  • Chief Creative Officer: Marcia Goddard
  • Creative Director, Art: Jennifer Dee
  • Creative Director, Copy: Katharine Imbro
  • Art Supervisor: Heather Canova
  • Copy Supervisor: Fiana Jackameit

Bronze Winner: Sentrix Health Communications

The Right Side

Brain cancer attacks the organ that controls personality, making it a particularly vicious form of cancer. To raise awareness of the devastating effects of brain cancer, different team members each created their own artistic interpretation of the left and right side of the brain. Therefore, the campaign is completely personalized.

AGENCY TEAM:

  • EVP, Managing Director: June Carnegie
  • EVP, Executive Creative Director: Chris Watson
  • SVP, Creative Director: David Traini
  • VP, Associate Creative Director, Copy: Kris Pollina
  • VP, Associate Creative Director, Art: Sindhu Jumani

Client: National Brain Tumor Society

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