Darn it or DAM-it: Managing Digital Assets in Life Sciences
In the last 5 years alone, $19.2 Billion dollars in fines have been levied by US authorities relating to issues with advertising fraud. Given the current global environment of digital transformation and the increasingly complex nature of regulations, life sciences companies need to be more accountable and coordinated in their market approaches than...
Connected Solutions for Improved Health and Wellbeing in COPD
Connected Solutions for Improved Health and Wellbeing in COPD How Behavior Change Techniques Can Improve a Patient’s Ability to Self-Manage COPD Nearly 13 million Americans are estimated to have Chronic Obstructive Pulmonary Disease (COPD), the third leading cause of death behind heart disease and cancer. Adherence rates to oral and inhaled treatment...
