Interactive E-Book:
Successfully Navigating the
Sea of Competitive Intelligence
in Life Sciences
Trinity Life Sciences illuminates optimal competitive intelligence (CI) approaches with a qualitative study that illustrates how companies are handling the volume and velocity of data.
Highlights
Trinity’s Dynamic Market Intelligence Center of Excellence conducted a qualitative study, speaking to 14 CI Leaders (those who have ownership of CI) and seven CI Partners (those who are key stakeholders and the principal recipients of the intelligence), to find out how CI teams are optimizing their strategic value with process and approach.
The e-book contains an animated summary of the qualitative study in easily navigable sections:
- Swimming in a Sea of Information
- CI Leaders and CI Partners: We’re in this Together
- Ensuring Leaders are Prepared as CI Reaches a New Level of Importance
- Challenges: Too Much, Too Fast, Too Confusing
- Best Practices: The Start of Elevating CI
- Vendor Insights
- The Future: Volume and Velocity Continue to Escalate
- An Immediate Game Plan: Navigating the Sea of Information
Author Bio
Michele Andrews
Principal & Head of Dynamic Market Intelligence
Michele has over 15 years of experience in life sciences consulting supporting large and emerging biopharma. Prior to, she established expertise in competitive intelligence through brand management and new product planning roles in the pharmaceutical industry.
Michele currently leads Trinity’s initiatives in market intelligence by combining her commercial experience in product launch, payer, global and commercial strategy engagements to help clients match market intelligence programs to lifecycle stage, portfolio and business critical corporate needs.
