Whitepaper: The State of Social – Social Media Topics to Follow Closely

From the emergence of new platforms like BeReal to the multi-billion dollar acquisition of Twitter and every TikTok trend in between, the social media landscape has been full of twists and turns. Each of these moments led to trends that we believe will have an impact on social media strategies and investments in the future.

From the emergence of new platforms like BeReal to the multi-billion dollar acquisition of Twitter and every TikTok trend in between, the social media landscape has been full of twists and turns. Each of these moments led to trends that we believe will have an impact on social media strategies and investments in the future.

Read this paper to gain more insights into:  

1. 1. Authenticity takes on a new meaning as content consumption favors raw and open storytelling
   2. Community and connection is more important than ever
   3. Social media influencers have the power to sway consumer decisions
   4. Some audiences turn to social platforms to start their search for information
   5. Augmented reality offers a new way to connect with consumers on social media
   6. Twitter’s mistakes are creating opportunities for other platforms
   7. Brand safety concerns will continue and require proactive solutions
   8. New social platforms will enter the marketplace
   9. There’s (going to be) an AI for that

Klick Media

The award winning Klick Media team handles media strategy, planning, buying and measurement for some of the most well-known healthcare companies in the world. We have the talent, tools, and entrepreneurial spirit to address the media strategy and investment needs for any condition, any audience, and any life stage.